UIEvolution and Samsung to Offer Simpler, More Extensive Reach for Mobile Application Developers

UIEvolution Empowers Samsung Developers to Extend Their Reach to TouchWiz
Consumers with Innovative and Personalized Application Experiences Using the New
Samsung Widget SDK
KIRKLAND, Wash.--(Business Wire)--
UIEvolution, a global leader in software solutions that power the delivery of
rich content and connected applications across handsets, PCs, IPTV and more,
today announced the launch of the Samsung Widget SDK with Samsung
Telecommunications America (Samsung Mobile) for the creation of rich connected
mobile applications that run across Samsung`s lineup of TouchWiz touchscreen
phones.

The Samsung Widget SDK, built by UIEvolution on the developer-embraced
open-source Eclipse platform, offers developers a simpler creation, test and
delivery environment to build innovative applications for customers across
multiple platforms, including Samsung`s proprietary operating system. By
leveraging the open-source Eclipse platform, developers can utilize their
existing plug-ins offered by the Eclipse community of world-wide industry
professionals. As new Samsung devices and features enter the market, developers
will have immediate access to updates for rapid development and delivery of new
application and services.

"Through the launch of the Samsung Widget SDK with UIEvolution we are offering
our development community the ability to create innovative Widgets for
consumers," said Omar Khan, senior vice president of strategy and product
management for Samsung Mobile. "Our goal is to make it easier and more efficient
than ever before for developers to create personalized experiences for mobile
consumers."

With the Samsung Widget SDK, developers can easily integrate Samsung APIs with
code-completion, code templates and sample projects. The Samsung Widget SDK
reduces the complexity of targeting multiple devices with the ability to debug
and preview Widgets on target devices via a PC. In addition, a robust widget
packaging services ensures Widgets are optimized for the differences between
mobile browsers and platforms.

"Samsung Mobile understands that developers are faced with several options for
building mobile applications, and with the Samsung Innovator Program they are
demonstrating their commitment to the mobile development community," said Travis
Beaven, VP of Consumer Products for UIEvolution. "We are excited to join Samsung
in the launch of a rich toolset for developers to extend their services to
consumers with compelling, cool and personalized Samsung Widgets."

About UIEvolution

UIEvolution is a leader in mobile convergence technology enabling rich
experiences across the widest variety of platforms in the world. For nine years,
UIE has worked with industry leading brands to streamline design, development
and delivery of rich applications across connected handsets, PCs, televisions
and more. The biggest brands around the world use UIEvolution technology,
including Samsung, AT&T, ESPN, the Walt Disney Company, E! Networks, FOX,
MySpace, and NTT Group. UIEvolution creates experiences that provide measurable
results and delight customers worldwide. For more information, please visit
www.uievolution.com.

UIEvolution
Jennifer Hodges, 425-301-0350 (Office)
jhodges@uievolution.com
or
MWW Group (For Samsung Mobile)
Tracy Calabrese, tcalabrese@mww.com

Copyright Business Wire 2009