Photos: Compete Ranks Top 50 Web Sites for July 2009

* Reuters is not responsible for the content in this press release.

Mon Aug 17, 2009 9:30am EDT

Cash for Clunkers, Summer Blockbusters and Back-to-School Shopping Drive
Online Interest



BOSTON, Aug. 17 /PRNewswire/ -- Compete, a TNS Media company, today released a
snapshot from the Compete 250, its monthly ranking of the top 250 trafficked
Web sites. In July 2009, Automotive OEM sites capitalized on interest in the
Cash for Clunkers trade-in program; Hollywood kept internet users entertained
with Summer blockbusters; and the back to school season kicked into gear for
online retailers. The media industry also saw highs and lows with some of the
biggest single-site unique visitor (UV) gains and losses. 

To view the Multimedia News Release, go to:
http://www.prnewswire.com/mnr/compete/39721/

"Marketers need a mechanism for spotting consumer trends as soon as they begin
to emerge, especially as the U.S. economy starts down the uncertain road to
recovery," said Cynthia Stephens, director of marketing for Compete. "The
Compete 250 gives marketers a window into online consumer activity and
sentiment, which helps them keep a pulse on the market and capitalize on the
Internet economy."

Cashing in on Clunkers

With the Cash for Clunkers program in full swing, July proved to be a big
month online for Automotive OEMs. Overall, the Automotive Manufacturer
category hit a two-year high of 18.9 million unique visitors, attracting 16
percent more traffic in July 2009 than June of this year. The top three sites
in the category, Toyota.com, GM.com and Fordvehicles.com each grew by more
than 20 percent in July and surpassed July 2008 unique visitor counts. Compete
also found that during the last week of the month alone, 1.2 million searchers
looked for information on the Cash for Clunkers program and one third of those
searchers also visited an OEM site. For a more detailed analysis of which OEMs
are cashing in on Cash for Clunkers, click here.

Box Office Blockbusters

Summer heated up the box office online and offline. With Hollywood pumping out
hit features including "Bruno," "Ice Age: Dawn of the Dinosaurs," "Harry
Potter and the Half-Blood Prince" and "Transformers: Revenge of the Fallen,"
movie fans flocked to theaters nationwide and to popular entertainment Web
sites. IMDb.com (22.8 million UVs) and Netflix.com (21.3 million UVs) both
maintained their spots among the top 50 sites ranked by overall UVs, while
Flixster.com, Moviefone.com and Fandango.com were among the fastest growing
sites in July. Flixster.com grew by 22.9 percent over June 2009 to reach 6.58
million UVs; Moviefone.com saw a 20.5 percent bump (6.5 million UVs); and
Fandango.com attracted 15 percent more unique visitors, reaching 10.04 million
UVs. 

Back to Shopping

With the back to school season right around the corner, parents and students
are gearing up; increasingly, that means online shopping at popular e-commerce
Web sites. Overall, consumers this year are spending more time researching
their back to school needs on the Web, as evidenced by the 1.67 million back
to school-related searches performed in July 2009, compared to 1.23 million in
the same month last year. Walmart.com (32.6 million UVs) and Target.com (29.8
million UVs) both saw an increase in back to school search traffic and held
their ranks in the top 50 Web sites for July 2009. BedBathandBeyond.com also
cracked the top 250 sites in July, growing by 21 percent to 6.23 million UVs.
For more details on how back to school searches will affect e-commerce this
season, click here.

In the News

The News Aggregators and Social Generated News category has grown steadily
since June 2008. The combined sites, which include Digg.com and Tweetmeme.com,
grew 4.6 percent from June to July 2009, attracting 53.2 million UVs.
Tweetmeme.com was the top mover in the category, growing 85 percent
month-over-month to reach 11.9 million UVs. 

The Compete 250 is a category made up of the top 250 trafficked sites across
the Web, providing an index to understand what is happening with the top
online sites on a regular basis. Marketers use the Compete 250 to see where
people are spending their time online, which sites are moving up or down in
the ranks and how traffic and engagement changes over time. The Compete 250 is
available to Compete PRO subscribers at www.compete.com. 

About Compete

Compete, a unit of TNS Media, helps the world's top brands improve their
marketing based on the online behavior of millions of consumers. Leading
marketers such as Carlson Hotels Worldwide, Hyundai Motor America, Upromise,
Chrysler, and Verizon Wireless rely on Compete's services to create effective
online experiences and highly profitable advertising campaigns. Compete's
online behavior database -- the largest in the industry -- makes the Web as
ingrained in marketing as it is in people's lives. 

Compete was founded in 2000 and is located in Boston, MA, with offices
throughout the U.S. For more information about us, please visit
www.competeinc.com/, or to join the conversation visit www.compete.com.

About TNS Media

Established in more than 30 countries, TNS Media explores all the media --
print, radio, TV, Internet, social media, cinema and outdoors worldwide, 24
hours a day, seven days a week, and offers a full range of insights, analyses
and audience measurement services. 

TNS Media combines the deepest expertise in the industry to provide media and
marketing intelligence including advertising expenditure monitoring,
advertising creation monitoring, audience measurement, market influence
analytics, online consumer behavior tracking, news monitoring, sports
sponsorship evaluation and more. The TNS Media companies track more than 3
million brands and provide vital market intelligence to 16,000 customers in
the world. www.tnsmediagroup.com

All logos, company and product names may be trademarks or registered
trademarks of their respective owners.

About Kantar Group

The Kantar Group is one of the world's largest research, insight and
consultancy networks. By uniting the diverse talents of more than 20
specialist companies -- including the recently-acquired TNS -- the group aims
to become the pre-eminent provider of compelling and actionable insights for
the global business community. Its 26,500 employees work across 80 countries
and across the whole spectrum of research and consultancy disciplines,
enabling the group to offer clients business insights at each and every point
of the consumer cycle. The group's services are employed by over half of the
Fortune Top 500 companies. For further information, please visit
www.kantargrouptns.com



    Compete Top 50 Websites for July 2009
    (From Compete 250)

    Ranking       Site                   Unique Visitors   June 2009 Rank
                                              (000)
    1             google.com                  147,085           1
    2             yahoo.com                   141,366           2
    3             facebook.com                122,677           3
    4             youtube.com                 85,120            6
    5             msn.com                     83,741            4
    6             live.com                    78,940            5
    7             ebay.com                    70,523            7
    8             amazon.com                  67,230            8
    9             wikipedia.org               63,526            9
    10            myspace.com                 59,614            10
    11            microsoft.com               58,887            11
    12            aol.com                     55,628            12
    13            craigslist.org              55,040            13
    14            bing.com                    50,122            14
    15            blogspot.com                49,719            16
    16            mapquest.com                49,643            15
    17            about.com                   42,348            17
    18            monster.com                 41,353            18
    19            go.com                      40,496            21
    20            digg.com                    39,695            20
    21            liveperson.net              39,344            19
    22            ask.com                     36,609            22
    23            walmart.com                 32,599            23
    24            blogger.com                 30,604            25
    25            cnet.com                    30,542            24
    26            cnn.com                     30,469            27
    27            target.com                  29,843            28
    28            bankofamerica.com           28,923            30
    29            paypal.com                  28,604            29
    30            yelp.com                    28,224            34
    31            weather.com                 27,800            26
    32            citysearch.com              27,554            32
    33            adobe.com                   27,468            31
    34            flickr.com                  26,923            33
    35            chase.com                   26,678            35
    36            wordpress.com               25,555            36
    37            rockyou.com                 25,382            45
    38            answers.com                 25,042            38
    39            adultfriendfinder.com       24,615            39
    40            photobucket.com             24,123            40
    41            att.com                     23,950            37
    42            information.com             23,755            43
    43            twitter.com                 23,284            42
    44            imdb.com                    22,794            44
    45            apple.com                   21,395            41
    46            netflix.com                 21,338            47
    47            nextag.com                  21,068            48
    48            webmd.com                   20,138            46
    49            expedia.com                 19,574            49
    50            yellowpages.com             18,608            50



SOURCE  Compete

Cynthia Stephens of Compete, Inc., +1-617-933-5651, cstephens@compete.com; or
Gretchen Bender of Greenough Communications, +1-617-275-6526,
gbender@greenoughcom.com, for Compete
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