Photos: Compete Ranks Top 50 Web Sites for July 2009
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Cash for Clunkers, Summer Blockbusters and Back-to-School Shopping Drive
Online Interest
BOSTON, Aug. 17 /PRNewswire/ -- Compete, a TNS Media company, today released a
snapshot from the Compete 250, its monthly ranking of the top 250 trafficked
Web sites. In July 2009, Automotive OEM sites capitalized on interest in the
Cash for Clunkers trade-in program; Hollywood kept internet users entertained
with Summer blockbusters; and the back to school season kicked into gear for
online retailers. The media industry also saw highs and lows with some of the
biggest single-site unique visitor (UV) gains and losses.
To view the Multimedia News Release, go to:
http://www.prnewswire.com/mnr/compete/39721/
"Marketers need a mechanism for spotting consumer trends as soon as they begin
to emerge, especially as the U.S. economy starts down the uncertain road to
recovery," said Cynthia Stephens, director of marketing for Compete. "The
Compete 250 gives marketers a window into online consumer activity and
sentiment, which helps them keep a pulse on the market and capitalize on the
Internet economy."
Cashing in on Clunkers
With the Cash for Clunkers program in full swing, July proved to be a big
month online for Automotive OEMs. Overall, the Automotive Manufacturer
category hit a two-year high of 18.9 million unique visitors, attracting 16
percent more traffic in July 2009 than June of this year. The top three sites
in the category, Toyota.com, GM.com and Fordvehicles.com each grew by more
than 20 percent in July and surpassed July 2008 unique visitor counts. Compete
also found that during the last week of the month alone, 1.2 million searchers
looked for information on the Cash for Clunkers program and one third of those
searchers also visited an OEM site. For a more detailed analysis of which OEMs
are cashing in on Cash for Clunkers, click here.
Box Office Blockbusters
Summer heated up the box office online and offline. With Hollywood pumping out
hit features including "Bruno," "Ice Age: Dawn of the Dinosaurs," "Harry
Potter and the Half-Blood Prince" and "Transformers: Revenge of the Fallen,"
movie fans flocked to theaters nationwide and to popular entertainment Web
sites. IMDb.com (22.8 million UVs) and Netflix.com (21.3 million UVs) both
maintained their spots among the top 50 sites ranked by overall UVs, while
Flixster.com, Moviefone.com and Fandango.com were among the fastest growing
sites in July. Flixster.com grew by 22.9 percent over June 2009 to reach 6.58
million UVs; Moviefone.com saw a 20.5 percent bump (6.5 million UVs); and
Fandango.com attracted 15 percent more unique visitors, reaching 10.04 million
UVs.
Back to Shopping
With the back to school season right around the corner, parents and students
are gearing up; increasingly, that means online shopping at popular e-commerce
Web sites. Overall, consumers this year are spending more time researching
their back to school needs on the Web, as evidenced by the 1.67 million back
to school-related searches performed in July 2009, compared to 1.23 million in
the same month last year. Walmart.com (32.6 million UVs) and Target.com (29.8
million UVs) both saw an increase in back to school search traffic and held
their ranks in the top 50 Web sites for July 2009. BedBathandBeyond.com also
cracked the top 250 sites in July, growing by 21 percent to 6.23 million UVs.
For more details on how back to school searches will affect e-commerce this
season, click here.
In the News
The News Aggregators and Social Generated News category has grown steadily
since June 2008. The combined sites, which include Digg.com and Tweetmeme.com,
grew 4.6 percent from June to July 2009, attracting 53.2 million UVs.
Tweetmeme.com was the top mover in the category, growing 85 percent
month-over-month to reach 11.9 million UVs.
The Compete 250 is a category made up of the top 250 trafficked sites across
the Web, providing an index to understand what is happening with the top
online sites on a regular basis. Marketers use the Compete 250 to see where
people are spending their time online, which sites are moving up or down in
the ranks and how traffic and engagement changes over time. The Compete 250 is
available to Compete PRO subscribers at www.compete.com.
About Compete
Compete, a unit of TNS Media, helps the world's top brands improve their
marketing based on the online behavior of millions of consumers. Leading
marketers such as Carlson Hotels Worldwide, Hyundai Motor America, Upromise,
Chrysler, and Verizon Wireless rely on Compete's services to create effective
online experiences and highly profitable advertising campaigns. Compete's
online behavior database -- the largest in the industry -- makes the Web as
ingrained in marketing as it is in people's lives.
Compete was founded in 2000 and is located in Boston, MA, with offices
throughout the U.S. For more information about us, please visit
www.competeinc.com/, or to join the conversation visit www.compete.com.
About TNS Media
Established in more than 30 countries, TNS Media explores all the media --
print, radio, TV, Internet, social media, cinema and outdoors worldwide, 24
hours a day, seven days a week, and offers a full range of insights, analyses
and audience measurement services.
TNS Media combines the deepest expertise in the industry to provide media and
marketing intelligence including advertising expenditure monitoring,
advertising creation monitoring, audience measurement, market influence
analytics, online consumer behavior tracking, news monitoring, sports
sponsorship evaluation and more. The TNS Media companies track more than 3
million brands and provide vital market intelligence to 16,000 customers in
the world. www.tnsmediagroup.com
All logos, company and product names may be trademarks or registered
trademarks of their respective owners.
About Kantar Group
The Kantar Group is one of the world's largest research, insight and
consultancy networks. By uniting the diverse talents of more than 20
specialist companies -- including the recently-acquired TNS -- the group aims
to become the pre-eminent provider of compelling and actionable insights for
the global business community. Its 26,500 employees work across 80 countries
and across the whole spectrum of research and consultancy disciplines,
enabling the group to offer clients business insights at each and every point
of the consumer cycle. The group's services are employed by over half of the
Fortune Top 500 companies. For further information, please visit
www.kantargrouptns.com
Compete Top 50 Websites for July 2009
(From Compete 250)
Ranking Site Unique Visitors June 2009 Rank
(000)
1 google.com 147,085 1
2 yahoo.com 141,366 2
3 facebook.com 122,677 3
4 youtube.com 85,120 6
5 msn.com 83,741 4
6 live.com 78,940 5
7 ebay.com 70,523 7
8 amazon.com 67,230 8
9 wikipedia.org 63,526 9
10 myspace.com 59,614 10
11 microsoft.com 58,887 11
12 aol.com 55,628 12
13 craigslist.org 55,040 13
14 bing.com 50,122 14
15 blogspot.com 49,719 16
16 mapquest.com 49,643 15
17 about.com 42,348 17
18 monster.com 41,353 18
19 go.com 40,496 21
20 digg.com 39,695 20
21 liveperson.net 39,344 19
22 ask.com 36,609 22
23 walmart.com 32,599 23
24 blogger.com 30,604 25
25 cnet.com 30,542 24
26 cnn.com 30,469 27
27 target.com 29,843 28
28 bankofamerica.com 28,923 30
29 paypal.com 28,604 29
30 yelp.com 28,224 34
31 weather.com 27,800 26
32 citysearch.com 27,554 32
33 adobe.com 27,468 31
34 flickr.com 26,923 33
35 chase.com 26,678 35
36 wordpress.com 25,555 36
37 rockyou.com 25,382 45
38 answers.com 25,042 38
39 adultfriendfinder.com 24,615 39
40 photobucket.com 24,123 40
41 att.com 23,950 37
42 information.com 23,755 43
43 twitter.com 23,284 42
44 imdb.com 22,794 44
45 apple.com 21,395 41
46 netflix.com 21,338 47
47 nextag.com 21,068 48
48 webmd.com 20,138 46
49 expedia.com 19,574 49
50 yellowpages.com 18,608 50
SOURCE Compete
Cynthia Stephens of Compete, Inc., +1-617-933-5651, cstephens@compete.com; or
Gretchen Bender of Greenough Communications, +1-617-275-6526,
gbender@greenoughcom.com, for Compete
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