Variety Makes Key Investment in One of the Leading European Entertainment Territories

Variety to Establish an Office in Germany to Capitalize on the Growing
Importance of International Box Office
LONDON & LOS ANGELES & MUNICH--(Business Wire)--
Variety,the leading global publication for entertainment business news, has
today announced that it will be opening an office in Munich. Variety`s presence
in and coverage of Germany has increased significantly over recent years with
several annual specials in the paper, including Berlin, Munich Film Fest,
Oldenburg Film Fest and also special territory reports in Toronto and
anniversary issues for RTL and Bavaria film. The brand has also developed
relationships with many of the key film festivals and markets in the region.
This year Variety will again produce Daily`s at Berlinale, and they have also
developed a media partnership with Germany`s largest summer film festival, Film
Fest Munchen.

"Germany has a long tradition of producing high quality national cinema and
television that appeal to an international audience. Its various film schools
and funding schemes are recognised throughout the industry and nearly all its
media players do business on a global scale. Over the years Variety has grown
its coverage of this increasingly relevant marketplace and in turn we have seen
support for Variety from local television networks and film companies grow
significantly," says Alberto Lopez, International Director, Variety. "We are
taking this step to ensure the German industry understands and relies further on
our ability to help develop and nurture their international business
relationships."

With 2 of the last 3 foreign language Oscars going to German speaking films, and
the world famous Babelsburg Studio still producing mainstream product such as
The Reader, Valkyrie and the upcoming Inglorious Basterds, it`s easy to see why
Germany is one of the forerunners of the European entertainment market.

"We are thrilled to have James Davies heading up the new office in Germany,
under Alberto Lopez, our International Director in London. The International
market is without question more critical now to the entertainment industry than
even before, so integrating ourselves into the key European countries that are
leading the way is crucial," says Brian Gott, Publisher, Variety.

Contact James Davies in the Munich office on:

Cell: +44 7748 760 613
Email: James.Davies@variety.com
Address: 3 falkenstrasse
Munchen
81541

About The Variety Group

Variety is the leading publication for entertainment news, recognized and
respected throughout the world of show business. The Variety Group - Daily
Variety, Daily Variety Gotham, Variety, Variety.com, Video Business, Tradeshow
Week, LA 411, Variety 411 - are all owned by Reed Business Information (RBI),
the largest business publisher in the U.S. RBI is a member of the Reed Elsevier
Group plc (NYSE: RUK and ENL).

Variety
Alberto Lopez, +44 (0) 207 911 1901
Alberto.lopez@variety.com

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