China Youth Media Streams Live Kickoff of World`s Most Popular Sports League on Koobee Network

MARINA DEL REY, Calif.--(Business Wire)--
China Youth Media, Inc. (OTCBB:CHYU), a China focused youth marketing and media
company, announced today that it successfully launched its Koobee Eurosoccer
Channel this past weekend with the live kickoff of the 2009-2010 season of the
English Premier League (EPL), the most popular and most watched sporting league
in the world. Koobee, the Company`s dedicated campus Intranet Television Network
and media portal, delivers TV-quality content and advertising to China`s 30
million plus college students. As the exclusive online distributor of the full
EPL season to the campus network, Koobee debuted its Eurosoccer Channel with
live streaming of the first five EPL games of the season, including matches
featuring such household brands as Chelsea, Arsenal, Manchester United and
Liverpool.

Soccer is the most popular sport in China, with approximately 500 million fans
and a particularly strong following among young people. The English Premier
League attracts more fans in China than any other foreign sport, and China Youth
Media offers this high-demand content free on an ad supported basis through its
Koobee network.

The Koobee Eurosoccer Channel carries at least five live and approximately five
delayed EPL games per week, the most comprehensive number of live EPL matches on
campuses across China. In addition, the channel offers select games from other
high profile European leagues like Italy`s Serie A and Germany`s Bundesliga.

"We are extremely pleased with the successful launch of our Koobee Eurosoccer
Channel and our live broadcast of the English Premier League kickoff," commented
Jay Rifkin, China Youth Media`s CEO. "We believe that Koobee`s targeted platform
and high demand content will significantly extend our visibility while providing
our advertisers a valuable opportunity to be closely associated with the most
popular sport in China, the world`s largest sports market."

About China Youth Media, Inc.

China Youth Media, Inc. (OTCBB:CHYU) is a China focused youth marketing and
media company whose business is to deliver advertising and content to one of the
most sought after and fastest growing demographics in the world. Through its
wholly owned subsidiary Youth Media (Hong Kong) Limited, CHYU has secured
contracts with a term of 20 plus 10 years that provide exclusive rights from the
Chinese government controlled corporation, China Youth Interactive, which
uniquely position CHYU to market to China`s massive student population with
preferred access online, on campus and on mobile. For more information, please
visit http://www.chinayouthmedia.com.

Forward-Looking Statements

This press release contains certain forward-looking statements. These
forward-looking statements can generally be identified as such because the
context of the statement will include words such as China Youth Media
``expects,'' ``should,'' ``believes,'' ``anticipates'' or words of similar
import. Stockholders, potential investors and other readers are cautioned that
these forward-looking statements are predictions based only on current
information and expectations that are inherently subject to risks and
uncertainties that could cause future events or results to differ materially
from those set forth or implied by the forward-looking statements. Certain of
those risks and uncertainties are discussed in the China Youth Media filings
with the Securities and Exchange Commission, including China Youth Media`s
annual report on Form 10-K and quarterly reports on Form 10-Q. These
forward-looking statements are only made as of the date of this press release
and China Youth Media does not undertake any obligation to publicly update such
forward-looking statements to reflect subsequent events or circumstances.

Sophia Kim
China Youth Media, Inc.
(310) 728-1457
info@ChinaYouthMedia.com
www.ChinaYouthMedia.com
or
Investor Relations:
American Capital Ventures
Rich Hull, 305.918.7000
info@amcapventures.com
www.amcapventures.com

Copyright Business Wire 2009