NMLS Agrees to Provide Lottery Games Content to Win Systems

DUBLIN, Aug. 17 /PRNewswire-FirstCall/ -- New Media Lottery Services, Inc.
(OTC Bulletin Board: NWMD) ("NMLS"), based in Dublin, Ireland and Virginia,
USA, the lottery content and systems provider, announced the expansion of its
business activities by providing lottery and gaming content to Win Systems
("WIN").

NMLS has been approached on a number of occasions to make available its game
content to other suppliers of Internet, mobile and server based terminal
gaming platforms. WIN has contracts with lotteries in various markets in
Europe and South America for server based terminals and has agreed to utilize
a number of our games on a shared revenue basis.

Commenting on the agreement, NMLS CEO John Carson said, "Instant tickets are
one of the most successful forms of lottery products. We have developed the
systems to distribute these products via the Internet, mobile phones and
server based terminals. We are confident that the quality, sales potential and
lottery compliance of our products will provide a new exciting revenue
source."

Commenting on this program, Win Systems CEO Dario Zutel said, "WIN is excited
to be involved with New Media Lottery. Lottery is the most accepted form of
gaming throughout the world. NMLS product is lottery compliant and their
expertise is unmatched in understanding how to localize game content."

About Win Systems:
WIN is a global technology supplier to the gaming and lottery industries,
providing software, networks and support services for online lottery systems,
server-based gaming devices and video lottery terminals. WIN offers a full
range of technology services, including design, assembly, installation,
operation and maintenance of its systems. With offices in the US, Spain,
Mexico, UK, China and Argentina and its wide experience in the international
gaming market, WIN has managed the deployment of traditional online lottery
systems for regulated national lotteries across the world, and has now
introduced a cutting edge, server based solution for the gaming industry. For
more information: www.winsystemsintl.com

Enquiries:

New Media Lottery Services (1) 540 437 1688
John Carson
www.nmlsinc.com

About New Media Lottery Services, Inc.:
New Media Lottery Services, Inc. (OTC Bulletin Board: NWMD) supplies lotteries
with a white label lottery system, games and management support to develop new
income streams from digital lottery product distribution, including the
Internet, mobile telephony, interactive television and digital vending. NMLS
secures long-term contracts with lottery clients and shares in the net win
from these partners.

Cautionary Note Regarding Forward-Looking Statements
This document contains forward-looking information about the Company's
operating results and business prospects that involve substantial risks and
uncertainties. Statements that are not purely historical are forward-looking
statements within the meaning of Section 21E of the Securities Exchange Act of
1934, as amended, and Section 27A of the Securities Act of 1933, as amended.
These statements include, but are not limited to, statements about the
Company's plans, objectives, expectations, strategies, intentions or other
characterizations of future events or circumstances and are generally
identified by the words "may," "expects," "anticipates," "intends," "plans,"
"believes," "seeks," "estimates," "could," "would," and similar expressions.
Because these forward-looking statements are subject to a number of risks and
uncertainties, the Company's actual results could differ materially from those
expressed or implied by these forward-looking statements. Factors that could
cause or contribute to such differences include, but are not limited to, those
discussed under the heading "Risk Factors" in the Company's annual report on
Form 10-K for the fiscal year ended April 30, 2009 filed with the United
States Securities and Exchange Commission and available at www.sec.gov. The
Company assumes no obligation to update any such forward-looking statements.

SOURCE New Media Lottery Services, Inc.

John Carson of New Media Lottery Services, Inc., +1-540-437-1688