Southwest Airlines Begins Boston Logan Service

Carrier Now Operates Ten Daily Nonstop Flights to Two Destinations: Chicago
Midway and Baltimore/Washington International

DALLAS, Aug. 17 /PRNewswire-FirstCall/ -- Southwest Airlines today celebrated
the airline's new service at Boston Logan with a uniquely Boston-flavored
celebration. Southwest Customers and Employees dined on New England clam
chowder and enjoyed the patriotic music of a Minuteman Marching band and a
Town Crier who officially proclaimed the opening of Southwest's Logan service.
Southwest Airlines Chairman, President and CEO Gary Kelly joined Massport CEO
and Executive Director Thomas J. Kinton, Jr., Massport Aviation Director Ed
Freni, and Greater Boston Convention and Visitors Bureau President and CEO
Patrick Moscaritolo in a morning news conference at Logan to launch the
airline's new service.

"Today is a great day for the people of Southwest Airlines as well as New
England travelers. With our new service here at Logan, Southwest can fully
serve the entire Boston area," said Kelly. "Finally all Bostonians can
experience our unmatched record in Customer Service, our low fares, and our
legendary ontime service, all with the convenience of being located at Logan's
Terminal E."

Southwest Airlines is now serving Boston travelers from Logan with ten daily
nonstop flights - five daily nonstops to Chicago Midway and five daily nonstop
flights to Baltimore/Washington International. In addition to the ten daily
nonstop flights, Southwest Airlines' new service out of Boston Logan will
offer direct or connecting service to 48 other destinations, including: Las
Vegas, Phoenix, Denver, Los Angeles, Houston, and San Francisco, just to name
a few. Southwest Airlines will operate from gates E1A and E1B in Terminal E at
Logan. To view all of Southwest's destinations from Boston Logan, visit
http://gallery.swamedia.com/imageSingle/ImageID=SWA2009041418016/tpl2=images/type=jpg.

"Good things come to those who wait, and Boston Logan has waited some time for
Southwest,'' said Kinton, CEO of Massport , which owns and operates Logan. "We
are thrilled that the nation's busiest airline based on domestic departures is
here, but more importantly, their presence and the 'Southwest effect' of
lowering fares will benefit the millions of passengers who use Logan."

"We are excited to partner with Southwest Airlines to grow our corporate and
leisure visitor markets. The power of Southwest's brand and the desirability
of Boston as a visitor destination is a terrific opportunity for our visitor
industry," said Moscaritolo, of the Greater Boston Convention & Visitors
Bureau.

This morning's press conference was one of the many activities organized to
commemorate Southwest Airlines' new service to Logan. Throughout the weekend,
dozens of Southwest Employees from Boston and across the country celebrated
with Customers at its gates and also rolled up their sleeves at a volunteer
activity at the Curtis Guild School in East Boston. Approximately three dozen
Southwest Employees participated in such projects as planting flowers and
bushes; cleaning and organizing, with the help of their community partners at
The Container Store, the teachers lounge and classrooms; and painting an
enormous 12'x80' mural located along the school's playground.

When shopping for Southwest online, it's important to know that Southwest
Airlines low fares are only available at www.southwest.com. Not only will
Customers find Southwest's great rates online at www.southwest.com, but the
site also hosts Southwest's Travel Guide where Customers can check out Boston
travel tips posted by travelers who frequent Beantown.

Southwest Airlines will continue to celebrate this momentous occasion with a
special offer--a bonus Rapid Rewards frequent flyer credit each time you fly
into or out of one of our three Boston Area airports between now and September
16, 2009. Visit www.southwest.com/rapid_rewards/rr_promotions.html for more
information and to register.

After 38 years of service, Southwest Airlines, the nation's leading low-fare
carrier, continues to stand above other airlines, offering a reliable product
with exemplary Customer Service, and no hidden fees. Southwest Airlines is the
most productive airline in the sky and offers Customers a comfortable
traveling experience with all premium leather seats and plenty of legroom.
Southwest recently updated its gate areas and improved its boarding procedure
to make flying Southwest Airlines even more convenient. Southwest Airlines
(NYSE: LUV), the nation's largest carrier in terms of domestic passengers
enplaned, now serves 67 cities (adding Milwaukee November 1) in 34 states.
Based in Dallas, Southwest currently operates more than 3,200 flights a day
and has nearly 35,000 Employees systemwide.

www.southwest.com

SOURCE Southwest Airlines

Public Relations of Southwest Airlines, +1-214-792-4847