Dale Jarrett Racing Adventure Increases 2nd Quarter Profitable Earnings

HICKORY, N.C., Aug. 17 /PRNewswire-FirstCall/ -- Dale Jarrett Racing
Adventure, Inc. (OTC Bulletin Board: DJRT), a "Full Throttle" lifetime
experience company, today announced the release of its second quarter earnings
statement on Form 10Q. The report disclosed the company's return to
profitability as it posted a net profit of $73,683, an increase of 4% over its
2008 showing. The strong showing was supported by increased margins and
decreased general and administrative expenses. The report also showed a 19%
increase in booked sales over the same period last year. This is notably the
second quarter in a row where the company has enjoyed a year to year increase
in gross profits. The complete report can be obtained by visiting the
company's website at http://www.RacingAdventure.com.

Commenting on the report, Tim Shannon, CEO of Dale Jarrett Racing Adventure
said, "We are pleased that, in the face of the challenges presented by today's
economy, we made the adjustments necessary to not only return to profitability
but to show improvement over this time last year, before the recession was in
full force. We believe this report is a validation of our commitment to
providing the market with the finest and most innovative adventures available
while maintaining sound fiscal practices. Our racing adventure, where you can
drive NASCAR stock cars around some of the most famous NASCAR tracks in the
country at speeds of up to 170 mph, continues to prove itself superior to the
competition while our WW II Adventure and our newest Firefighter Adventure set
new standards of excellence for both realism and innovation." These
adventures can be visited at http://WorldWarIIAdventure.com and
http://FireFighterAdventure.com.

Forward-Looking Statements

Certain of the statements contained in this press release contain
forward-looking statements that involve a number of risks and uncertainties.
Such forward-looking statements are within the meaning of that term in Section
27A of the Securities Act of 1933, as amended and Section 21E of the
Securities Exchange Act of 1934, as amended. Dale Jarrett Racing Adventure,
Inc. has based these forward-looking statements on its current expectations
and projections about future events, based on the information currently
available to it. The forward-looking statements contained in this press
release may also include statements relating to Dale Jarrett Racing
Adventure's anticipated financial performance, business prospects, new
developments, strategies and similar matters. Dale Jarrett Racing Adventure
disclaims any obligation to update any of its forward-looking statements,
except as may be required by law.

Contact: Tim Shannon (828) 466-8837

SOURCE Dale Jarrett Racing Adventure, Inc.

Tim Shannon of Dale Jarrett Racing Adventure, Inc., +1-828-466-8837