Oyster Hotel Reviews Launches Authentic, Expert Hotel Reviews for Sin City

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Mon Aug 17, 2009 10:12am EDT

LEADING ONLINE TRAVEL RESOURCE FOR UNBIASED REVIEWS UNVEILS EDITORIAL CONTENT
AND UNDOCTORED PHOTOS OF LAS VEGAS HOTELS



NEW YORK, Aug. 17 /PRNewswire/ -- Oyster Hotel Reviews (www.oyster.com)
launched the Las Vegas Hotels portion of its website today, bringing clarity
and authority to the difficult task of choosing the right hotel in Sin City.
Oyster has now reviewed a total of more than 600 hotels and posted more than
200,000 original photos of hotels in Las Vegas, New York City, Miami, and the
Caribbean. In addition to the hotel reviews themselves, the new Las Vegas
section will include roundups of the Best Family Friendly Hotels, the Best
Bachelor Party Hotel, the Sexiest Hotel Party Scene and the  Best Gay-Friendly
Hotels among others.

Millions of Americans visit Las Vegas each year for trade shows, bachelor
parties, gambling get-aways, or pure relaxation in the Nevada sun -- and
virtually all of the activity takes place in the city's hotels, making it
especially crucial for travelers to choose the hotel that best fits their
needs. With the launch of the Las Vegas section of Oyster Hotel Reviews, and
the site's exhaustive Las Vegas hotel coverage, consumers have the free,
independent resource to help them determine the hotel that's best suited to
their vacation needs. 

Users will be able to search hotels by category, price, special amenities, or
features. Oyster's meticulously compiled round-ups range from practical lists
like most family-friendly, and best value hotels to more irreverent features
like Vegas hotels made famous by movies and best hotels for partying.

The Las Vegas content has been added to the hundreds of reviews and tens of
thousands of photos of New York City hotels, Miami hotels, Aruba hotels,
Jamaica hotels, and the Dominican Republic hotels. Reviews of hotels in many
more locations, including Hawaii, will be added in the months ahead.

In stealth mode from its founding in March 2008 until its launch in June 2009,
Oyster Hotel Reviews has spent the past 17 months dispatching its staff of
experienced journalists (whose credentials include work at the New York Times,
Men's Journal, Money magazine, The Village Voice, and Conde Nast Traveler,
among other publications) to stay in hotels, anonymously, while systematically
evaluating the properties and taking hundreds of photos.

Hundreds of Las Vegas hotels market themselves on the web. Too often their own
websites are filled with exaggeration and even outright misrepresentation. The
leading travel booking sites, meanwhile, simply recycle photos and property
descriptions they get from the hotels themselves. Oyster is dedicated to
guiding consumers through this confusing terrain.

"When a traveler chooses a hotel to stay at in Las Vegas, they are essentially
choosing the place where they will be spending the majority of their vacation.
Sin City, above all other cities, uses its hotels for all entertainment,
gambling, food and business purposes, which is why it's more critical for
travelers to know exactly what they are getting into when they book a hotel.
Oyster Hotel Reviews ignores the marketing distortions of the hotel industry
and provides a reliable source for travelers looking for honest and unbiased
reviews of hotels," said Elie Seidman, founder and CEO of Oyster Hotel
Reviews.  "The vast majority of hotel descriptions and photos circulating on
the Internet originates in the hotel's own marketing departments and gets
reproduced over and over as legitimate truth -- but too often it's highly
misleading. By pulling back the sheets and revealing what you're really going
to get, Oyster Hotel Reviews will fundamentally change the way people make
hotel decisions. This is a great way for customers to eliminate their risk
before spending their hard-earned dollars."

Oyster investigators experience first-hand every hotel they review. They stay
in the hotels anonymously. They sleep in the beds, swim in the pools, eat the
food, interview the guests, and shoot hundreds of photos. Every review looks
at service, design, dining, cleanliness, nearby nightlife, and even the thread
count of the sheets on the beds. In addition, the site considers the specific
needs of various types of travelers, including families with children,
honeymooners, business travelers, pet owners, and those on limited budgets. To
assure that consumers get apples-to-apples comparisons, Oyster Hotel Reviews
reporters evaluate hotels on 70 different quantitative and qualitative
dimensions.

About Oyster Hotel Reviews

Oyster Hotel Reviews is the first and only company dedicated to publishing
objective, in-depth reviews of the world's hotels, written by trained
journalists. Using its proprietary hotel review method, Oyster Hotel Reviews
adheres to the highest editorial standards in producing the world's most
comprehensive hotel reviews, online or off. Each review is accompanied by
hundreds of undoctored photos taken by Oyster reviewers. Launched in late June
2009, Oyster has already been praised by, among others, the New York Times,
the Wall Street Journal, the Economist, Arthur Frommer, and other major media
outlets. So far, Oyster has covered hotels in Las Vegas, Miami, New York,
Jamaica, the Dominican Republic, and Aruba. Scott Medintz, a former Senior
Editor of Money magazine, is Oyster's Executive Editor. Management includes
Microsoft alum Eytan Seidman, formerly of Microsoft's Bing.com; and two highly
accomplished serial entrepreneurs, Ariel Charytan and Elie Seidman. Oyster is
financed by Bain Capital Ventures. 


SOURCE  Oyster Hotel Reviews

Lauren Bishop, +1-212-584-4272, lbishop@5wpr.com
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