Goodbaby Group Deploys LifeSize for Global HD Video Communications

World´s Largest Baby Carriage Supplier Deploys HD Video Enterprise-Wide - from
Executive Offices to Global R&D Center - to Increase Efficiency, Promote Better
Collaboration
AUSTIN, Texas--(Business Wire)--
At Goodbaby Group, China`s leading brand for children`s products and the world`s
leading supplier of baby strollers, modern management techniques and
state-of-the-art technology is core to the company`s status as a world class
company. As a global brand with business interests spanning Asia, North and
South America, Europe, and the Middle East, collaboration is a necessity. The
need to bring worldwide affiliates together led Goodbaby Group to select HD
video solutions from LifeSize Communications.

Goodbaby Group`s enterprise-wide implementation of LifeSize systems has enabled
the company to communicate face-to-face - whenever necessary and as simply as
placing a phone call - with colleagues located in geographically dispersed
design and manufacturing facilities. As a result, Goodbaby has seen an increase
in productivity and business efficiency while significantly reducing its need
for international travel. Prior to LifeSize, US-based executives would travel to
China four to six times per year. However, in the first eight months since the
introduction of LifeSize in late 2008, many executives have cut their travel to
only one trip to China.

"With LifeSize, communication is convenient and completely seamless," said
Michael Qu, vice president, Global Operations at Goodbaby Group. "For example,
senior leadership is able to meet face-to-face with the president on a monthly
basis, whereas we used to conduct these meetings through conference calls.
Because we`re using LifeSize in this way every day and across continents, our
communication is much clearer and there just isn`t a need to travel as much as
before. We`ve saved a lot of money in travel expenses and recovered our costs in
just two to three months since deployment."

As a products-based company, improved collaboration has impacted the ability of
multiple Goodbaby departments to operate more effectively and efficiently. One
such area is Goodbaby`s R&D centers, which now use HD video communications to
review product designs. Using a rotating table, Goodbaby can display all views
of a product to a roomful of people, allowing everyone to get a detailed
understanding of its form and function. Goodbaby is also using LifeSize`s
built-in data display capability to share presentations and schematics during
meetings, replacing the need for an extra Web-based presentation client. With
LifeSize systems in place in key offices, a true on-site meeting environment is
created as all participants around the globe are able to view the same product
at the same time, speeding product development and time-to-market.

"In the past, when we wanted to discuss something, we had to launch a lot of
conference calls and ship the product design sample at least 72 hours in advance
via express delivery, which was a big expense," Qu said. "After the LifeSize
deployment, we no longer have to send samples, as we can see them over video.
The time and cost saved is huge."

"When innovative companies realize the potential HD video has to offer, the
possibilities are endless," said Craig Malloy, CEO, LifeSize Communications.
"Goodbaby has built a dynamic success story through focus, ingenuity and purpose
and we are pleased to be a service provider to such a world-class brand."

About LifeSize Communications

LifeSize is the first company to develop and deliver high definition video
communications products. Founded in 2003 by industry veterans and named
"Videoconferencing Company of the Year" in 2007 by Videoconferencing Insight.
LifeSize`s award winning solutions combine exceptional quality, user simplicity
and administrator manageability to make video communications a productive,
true-to-life experience. LifeSize is headquartered in Austin, TX with
subsidiaries in Europe and Asia Pacific, and a network of channel partners
reaching more than 80 countries.

For additional information or to request a live product demonstration, visit the
LifeSize Web site at www.lifesize.com or call 1-877-LIFESIZE in North America,
008000 999 09 799 in Europe, and +852 8239 3695 in APAC.

Note to editors: Photos available at www.lifesize.com/press/media_kit

LifeSize Communications
Stacy Saxon, 512-623-4250
ssaxon@lifesize.com
or
Waggener Edstrom
Matt Krebsbach, 512-527-7015
mkrebsbach@waggeneredstrom.com

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