Research and Markets: World Smart-Card Based Pay TV Conditional Access Systems Market

DUBLIN--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/39ea83/world_smartcard_b) has
announced the addition of Frost & Sullivan's new report "World Smart-Card Based
Pay TV Conditional Access Systems Market" to their offering.

World Smart-Card Based Pay TV CAS Markets Thrive in the Wake of Migration to
Digital TV as well as Explosion of Interactive Services and Premium Content

The escalation in the number of consumers purchasing television sets and
broadcast services worldwide, as well as the growing diversity of content
created and delivered over pay-TV, has revved up growth prospects for the world
smart-card based pay-TV conditional access systems (CAS) market. The need for
competent and adaptable CAS has never been greater, and the market is in a long
range growth stage. Against this background, product innovation, system security
and reliability, value added services, and geographic expansion are the factors
that hugely impact business outcomes and competitive positioning. "The
conversion of television broadcasting from analog to all-digital broadcasting
represents a market opportunity for conditional access vendors," notes the
analyst of this research service. "When this transition occurs, the number of
pay-TV service subscribers that will require set-top-boxes along with CAS is
expected to double, revving up short term growth prospects."

Estimates reveal that there are nearly two billion households with TVs worldwide
today, yet only 250 million are pay-TV subscribers. In China alone, this number
is poised to grow exponentially over the next five to ten years. The expansion
potential anticipated for the developing markets is enormous. As for the
developed markets, high-level innovation and product diversity should increase
per unit revenue expectations. The Chinese Government is determined to wire as
many homes as it can, targeting their over 100 cities with populations of over a
million people and extending into the countryside. Connectivity, digital
television, and all other associated services, including conditional access and
content protection systems, are viewed as a strategic priority in China.

Economic Meltdown Slackens Pace of Market Development

Though the current economic instability is a global phenomenon, developing
countries are feeling the heat more than developed nations due to reduced
consumer spending. The global recession is expected to directly impact levels of
consumer procurement of televisions, pay-TV subscription rates, and the ability
of vendors to foray into these markets.

Nonetheless, the potential for market growth must not be underestimated.
Depending on the country and the region, the impact of the recession may be
cushioned if prompt government action is taken. In some countries, cable,
Internet, and other connectivity are perceived as a national priority, a
logistical necessity, and a source of competitive advantage. Many nations are
striving to fully wire their countries and bring these communications tools to
their citizenry. Consequently, television access and television programming is
reaching more markets, more households, and more people than ever before. This
represents massive market potential for communications vendors. "Vendors that
position themselves appropriately, with market reach into developing nations,
and through partnerships, joint ventures, and direct sales efforts, should be
able to weather the economic storm without considerable losses," says the
analyst. "It may take a strong spine and much diligence to evaluate and commit
to emerging markets, but those that do will emerge at the other end stronger,
better, and with intact reputations and revenues."

Technology

The following technology is covered in this research:

* Content protection - digital rights management (DRM) and conditional access

Key Topics Covered:

* 1 EXECUTIVE SUMMARY
* Market Overview
* Market Research Findings
* 2 ANALYSIS OF THE WORLD SMART-CARD BASED PAY TV CONDITIONAL ACCESS SYSTEMS
MARKET
* Overview and Definitions
* Analysis of Growth Drivers and Market Restraints
* Market Forecasts and Trend Analysis
* Competitive Analysis and Recommended Growth Strategies
* List of Figures

For more information visit
http://www.researchandmarkets.com/research/39ea83/world_smartcard_b

Research and Markets
Laura Wood, Senior Manager
Fax from USA: 646-607-1907
Fax from rest of the world: +353-1-481-1716
press@researchandmarkets.com

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