On-the-Go Merchants Can Now Accept Electronic Payments Wherever their Business Takes Them

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Mon Aug 17, 2009 10:27am EDT

Wireless-Enabled FD400 is the Newest Addition to First Data`s Terminal Line
DENVER--(Business Wire)--
First Data, a global leader in electronic commerce and payment processing
services, announced today that it is launching the FD400, the first low-cost,
battery-powered, wireless point-of-sale terminal for merchants who do not have
constant access to both a power source and communication line, like an Internet
or phone connection. 

The FD400 is the latest device in First Data`s family of proprietary terminals,
and is best suited for on-the-go merchants such as taxis, limousines, home
delivery, farmer markets, and in-home and on-site services. It is the first
device to offer a low cost to appeal to merchants of all sizes, providing them
with the ability to accept electronic payments at card present rates. Merchants
can take the terminal directly to the customer, and customers can pay at the
point of delivery. For example, taxi and limousine drivers can obtain
authorizations in seconds, and concessionaires can sell refreshments and
souvenirs conveniently to fans in their seats. The terminal features long
battery life and runs on 3G wireless protocol. 

"For merchants whose business is not always in a location with Internet or dial
up connections, this terminal really solves their connectivity dilemma," said
Russell Bird, senior vice president, First Data. "This compact, lightweight
device makes accepting payments remotely effortless with multiple payment
options, performance and dependability in a small package." 

The First Data FD400 offers a one-stop solution for wireless payment processing
including credit, debit, gift card, loyalty, check and electronic benefits
transfer. It is also a 3G terminal, which means, where a 3G broadband network is
available, it can take advantage of greater efficiency and increased transaction
speed. 

Other features include an over the air software download ability for fast,
on-the-go application updates, as well as a built-in, rechargeable battery,
store-and-forward capability for offline capture and upload of transactions in
non-coverage areas and a compact form factor, which is small enough to fit in a
coat pocket. 

About First Data

First Data powers the global economy by making it easy, fast and secure for
people and businesses to buy goods and services using virtually any form of
electronic payment. Whether the choice of payment is a gift card, a credit or
debit card or a check, First Data securely processes the transaction and
harnesses the power of the data to deliver intelligence and insight for millions
of merchant locations and thousands of card issuers in 36 countries. For more
information, visit www.firstdata.com. 





First Data
Cara Taylor, 303-967-6367
Cara.taylor@firstdata.com



Copyright Business Wire 2009

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