Calling All Filmmakers, Videographers, Anyone With Camera: Create Best Videos Illustrating...

Calling All Filmmakers, Videographers, Anyone With Camera: Create Best Videos
Illustrating Drive Smarter Challenge Fuel Efficiency Tips; Win $5,000 Cash,
VIP NASCAR, Indy Race Passes, Michelin Tires

-- www.DriveSmarterChallenge.org/contest --

WASHINGTON, Aug. 17 /PRNewswire-USNewswire/ -- Let the cameras roll, and let
the creativity flourish! Want to get a shot at winning $5,000 and putting
your video before a potential audience of millions? Have we got a contest for
you! It's the Drive Smarter Challenge video contest.

Filmmakers and videographers with a yen to put their work "on the map" and on
the Web are invited to submit a two-minute video illustrating one or more of
the Drive Smarter Challenge campaign's gas- and money-saving tips
(http://drivesmarterchallenge.org/money-saving-tips/Default.aspx) to compete
for a $5,000 grand prize.

The first 80 entrants whose videos meet the contest criteria will receive a
$25 ExxonMobil Gift Card and a Car Care Council Car Care Guide.

The online video contest is a new feature of the award-winning Drive $marter
Challenge fuel-efficiency campaign (www.drivesmarterchallenge.org) sponsored
by the Alliance to Save Energy (www.ase.org) and 16 other diverse nonprofit,
governmental, trade association, and for-profit partners. The contest runs
from August 17 through September 20, 2009 by 11:59 pm EDT.

All eligible videos will be posted on the Drive Smarter Challenge website.
Once the contest judges select the finalists, the public will vote for the
winners of these prizes:
-- Grand Prize: $5,000
-- Second Prize: Choice between one VIP NASCAR Race Package (two tickets
and two garage/pit passes to a NASCAR race event) or one VIP Indy
Racing
League Package (two tickets and two garage/pit lane passes to an Indy
race event, plus a ride in a specially modified Indy car driven by a
pro driver);
-- Third Prize: Whichever prize package hasn't been selected by the
second prize winner (either the VIP NASCAR Race Package or the VIP
Indy
Racing League Package);

-- Fourth Prize: Transportation Efficiency Package: A set of 4 Michelin
Energy Saver All Season Tires (or comparable tires for the winner's
vehicle), one-year AAA membership, and two Silver Spoke League of
American Bicyclists memberships.

Along with encouraging consumers to exercise their creativity, the video
contest will further the fuel-efficiency campaign's goals of helping drivers
save money at the gas pump by driving smarter, properly maintaining their
vehicles, and driving fewer miles by combining errands, biking, telecommuting,
walking, carpooling, or taking public transit.

"Even though gasoline costs are down from their high levels of last summer,
there is no need for consumers to spend more than necessary to fuel their
vehicles in today's tough economy," observed Alliance President Kateri
Callahan. "So we urge drivers to use the fuel-efficiency tips provided by the
Drive Smarter Challenge campaign to 'drive down' those expenses."

Callahan also thanked the prize donors for their generous contributions:
ExxonMobil Lubricants and Specialties, NASCAR, Bryan Herta Autosport, the
Rubber Manufacturers Association's Be Tire Smart, Michelin, the League of
American Bicyclists, and the Car Care Council.

"The Drive Smarter Challenge is a great way to encourage all drivers to
improve their personal energy efficiency," said ExxonMobil Lubes and
Specialties Americas Marketing Manager Jan Crowe. "This video contest will not
only allow people to show their creativity, but help spread the word on how to
save money by driving smarter."

To enter the contest:
-- Log on to www.drivesmarterchallenge.org and click on the "Video
Contest" banner (or link) or click on
www.drivesmarterchallenge.org/contest/;
-- Follow the on-screen entry instructions (including completing the
Official Entry form in its entirety);
-- Upload your own original video of two minutes or less that describes
how
drivers can save money and/or help the environment by using one of the
tips found at
http://drivesmarterchallenge.org/money-saving-tips/Default.aspx;
-- Check the box indicating that you have read and agree to these
Official
Rules; and

-- Click on "Submit" to complete your entry.

Only one entry per person and you must be at least 18 to compete.

The Drive Smarter Challenge campaign partners include the Alliance to Save
Energy, American Petroleum Institute, American Public Transportation
Association, Brian Herta Autosport, Car Care Council, Citizens for Affordable
Energy, Department of Energy's Oak Ridge National Laboratory, ExxonMobil,
Green Solutions Magazine, League of American Bicyclists, NASCAR, National
Association of Counties, National Association of State Energy Officials,
National Independent Auto Dealers Association, National Fuel Funds Network,
National Low Income Energy Consortium, and Rubber Manufacturers Association's
Be Tire Smart.

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SOURCE Alliance to Save Energy

Rozanne Weissman, +1-202-530-2217, rweissman@ase.org, or Jessica Lin,
+1-202-530-4346, jlin@ase.org, or Ronnie Kweller, +1-202-530-2203,
rkweller@ase.org, all of the Alliance to Save Energy