Registration Opens for the 2009 Insurance Marketing and Advertising Summit, Set for Nov. 5 in NYC

OLDWICK, N.J.--(Business Wire)--
Online registration is now open for the fourth annual Insurance Marketing and
Advertising Summit, set for Thursday, November 5, at the Westin New York at
Times Square in New York City.

The one-day event, hosted by Best`s Review® magazine, focuses on advertising,
marketing, communications, branding and promotion for the property/casualty,
life, reinsurance, health, broker and agent markets.

Keynote speaker for this year`s event will be Chief Marketing Officer John
Swigart of Esurance, which in recent years has emerged as one of the most active
insurance advertisers. Esurance is known for its animated character, "Erin," who
is prominent in television commercials, online video and has even made guest
appearances on network television.

Other sessions will focus on:

* What marketers need to know about reaching the insurance industry, including
information on the top organizations and their areas of concentration;
* Best practices -- and emerging liabilities -- in insurers` use of social
media, including how insurers are using FaceBook, Twitter, MySpace and other
online venues;
* First-person presentations explaining how insurers and their advisors are
organizing and deploying new branding and marketing campaigns;
* Updated research and data on advertising and marketing spending by insurers;

* New findings on how consumers are interacting with insurers` online efforts,
including what is succeeding and where efforts are falling short; and
* Other sessions to be named in the coming months.

Admission to the all-day event is $199 and includes lunch. Seating is limited.
Presentations begin at 9:15 a.m.

For conference details and a registration link, visit
www.ambest.com/conferences/imas.

To view video of coverage of last year`s Insurance Marketing and Advertising
Summit, visit www.ambest.com/multimedia/IMAS08.html.

For speaker inquiries, contact Lee McDonald at (908) 439-2200 ext. 5561 or
lee.mcdonald@ambest.com.

Founded in 1899, A.M. Best Company is a global full-service credit rating
organization dedicated to serving the financial and health care service
industries, including insurance companies, banks, hospitals and health care
system providers. For more information, visit www.ambest.com.

A.M. Best
Stacey Ancker, 908-439-2200, ext. 5747
Manager, Corporate Events
stacey.ancker@ambest.com

Copyright Business Wire 2009