The Principal Retains Top Spot for Plan Sponsor Web Site

* Reuters is not responsible for the content in this press release.

Mon Aug 17, 2009 11:45am EDT

Defined contribution plan sponsor Web site ranked No. 1 by DALBAR
DES MOINES, Iowa--(Business Wire)--
For the third quarter in a row, the nation`s leading financial-services market
research firm ranked the Principal Financial Group® defined contribution plan
sponsor Web site No. 1 among 38 in the industry. The rankings are included in
DALBAR`s second quarter 2009 WebMonitor Rankings and Trending report. 

According to DALBAR, "the unwavering focus on superior site functionality gives
The Principal® the edge to remain in the No. 1 spot." In addition to the plan
sponsor site, DALBAR ranked The Principal defined contribution plan participant
site in its top 10. 

"We strive to be easy to do business with, and this ranking is affirmation of
that effort," said Susie Thomann, vice president and chief information officer,
retirement and investor services at The Principal. "We`re pleased to receive
such high marks from DALBAR." 

DALBAR also took a look at how firms have responded to the economic crisis
through their participant Web sites. The Principal was one of six firms
highlighted for "taking steps to help participants regroup and get back on track
in developing a realistic retirement strategy in light of recent economic
events." The report included information on the retirement rebuilding estimator,
which provides an estimate of the time it might take to rebuild 401(k) account
balances to January 2008 levels. The estimator is available at
www.principal.com/rebuild. 

About DALBAR

DALBAR, Inc., the nation`s leading financial-services market research firm, is
committed to raising the standards of excellence in the financial-services
industry. With offices in both the United States and Canada, DALBAR develops
standards for and provides research, ratings and rankings of intangible factors
to the retirement, the mutual fund, broker/dealer, discount brokerage, life
insurance and banking industries. They include investor behavior, customer
satisfaction, service quality, communications, Internet services and
financial-professional ratings. For more information, visit www.dalbar.com. 

About the Principal Financial Group

The Principal Financial Group® (The Principal ®)1 is a leader in offering
businesses, individuals and institutional clients a wide range of financial
products and services, including retirement and investment services, life and
health insurance, and banking through its diverse family of financial services
companies. A member of the Fortune 500, the Principal Financial Group has $257.7
billion in assets under management2 and serves some 18.8 million customers
worldwide from offices in Asia, Australia, Europe, Latin America and the United
States. Principal Financial Group, Inc. is traded on the New York Stock Exchange
under the ticker symbol PFG. For more information, visit www.principal.com. 

# 6391082011 

1 "The Principal Financial Group" and "The Principal" are registered service
marks of Principal Financial Services, Inc., a member of the Principal Financial
Group. 

2 As of June 30, 2009 



Principal Financial Group
Jaime Naig, 515-247-0798
naig.jaime@principal.com
or
Terri Hale, 515-283-8858
hale.terri@principal.com

Copyright Business Wire 2009

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