Connect Outdoor Media Chooses Daktronics Digital Billboard Technology

Independent Outdoor Advertising Company`s First Digital Billboard Conversion
Generating Extra Revenues
BROOKINGS, S.D.--(Business Wire)--
Digital billboard manufacturer Daktronics Inc. of Brookings, S.D., recently
provided Connect Outdoor Media LLC., an affiliate of Fusion Media Group, with a
Valo® digital billboard display. Connect`s first digital billboard conversion is
located along US Hwy 259 North of Kilgore, Texas, and sees more than 21,000
vehicles pass by it per day.

"We anticipate generating at least 12 times the revenue we were generating
before with a static billboard at this location," said Brent Waller, president
partner of Connect Outdoor Media LLC. "Upgrading to digital changes the game."

Connect Outdoor Media serves Texas and Louisiana, offering clients quality
billboard sites to meet their advertising goals for growing their business and
brand. The company, like many other independent outdoor advertising firms, is
experiencing success even during slowing advertising activity because they`re
investing while others are waiting.

"Let`s face it; digital gives you the edge because it is so much more immediate
and flexible." said Waller. "With a digital board in our inventory, our
advertising base has greatly expanded with advertisers that would not be
interested in traditional outdoor."

Waller also commented on the importance of daypart advertising. "Creating ads
that are relevant to customers at a particular moment during the day is an
absolute crucial element to this medium," said Waller. "When I speak with
clients the first thing we go over is their advertising campaign. What are you
going to do on an ongoing basis to keep the customer looking for what`s next
from your business?"

Outdoor advertising operators like Fusion Media and Connect Outdoor who choose
Daktronics as their digital billboard supplier have little to worry when it
comes to the reliability and sustainability of their investment. Daktronics
provides outdoor companies with all the tools to be successful in the digital
outdoor advertising business.

Ed Lastes, Fusion Media Group CEO, said they inevitably chose Daktronics because
"the bottom line is that as a smaller company, we can`t afford to make bad
decisions," said Lastes. "Daktronics` company structure is simply much more
organized than others when it comes to offering clients the full package. From
their financial stability, end-user database, relationships with larger outdoor
advertisers, an extensive service and support network, and their staying power
as a leading provider of digital LED displays, there simply isn`t another
company that could come close to supporting us like Daktronics."

Daktronics digital billboards are designed to perform reliably 24/7. Daktronics
product designs are tested in the company`s Product Reliability Lab where they
are pushed to their performance limits on temperature, humidity, and vibration.
These results provide Daktronics` engineers valuable feedback to ensure the
company produces a superior digital billboard product that provides years of
dependable performance in any environment.

About Daktronics

Daktronics is the world`s largest supplier of large-format LED display systems,
including digital LED billboards, large-screen video displays and control
systems for sports and commercial venues. The company`s digital LED billboard
division installed its first digital billboard in 2001 and quickly became the
world`s top digital billboard manufacturer. Daktronics has installed more than
1,200 digital billboards nationwide in more than 300 cities. For more
information about digital billboards, visit:
http://www.daktronics.com/billboard, e-mail the company at
outdoor@daktronics.com, or call toll-free at (800) 325-8766.

Safe Harbor Statement

Cautionary Notice: In addition to statements of historical fact, this news
release contains forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995 and are intended to enjoy the
protection of that Act. These forward-looking statements reflect the Company`s
expectations or beliefs concerning future events. The Company cautions that
these and similar statements involve risk and uncertainties which could cause
actual results to differ materially from our expectation, including, but not
limited to, changes in economic and market conditions, management of growth,
timing and magnitude of future contracts, and other risks noted in the company`s
SEC filings, including its Annual Report on Form 10-K for its 2009 fiscal year.
Forward-looking statements are made in the context of information available as
of the date stated. The Company undertakes no obligation to update or revise
such statements to reflect new circumstances or unanticipated events as they
occur.

About Connect Outdoor Media

Connect Outdoor Media LLC is a leading regional outdoor advertising company in
East Texas and Shreveport, LA with their headquarters just outside of Paris,
Texas, as well as a sales office in Tyler. Connect is continuing to grow through
select acquisitions as well as upgrading its existing sites and building new
structures. For more information on Connect Outdoor Media, LLC, please call
1-866-998-0008, extension 14 for Brent Waller or email at
bwaller@connectoutdoor.com.

About Fusion Media Group

Fusion Media Group (FMG) was formed to provide a new alternative to Principals
of select outdoor advertising companies. Based on our experience gained from
over 60 successful acquisitions in the billboard business and over 30 years
combined experience financing and operating media companies, we know that the
local entrepreneurs responsible for building successful independent outdoor
operators can run those assets more efficiently than anyone else. FMG affiliates
with local, entrepreneurial management teams to ensure the long-term success of
independent operators, while providing liquidity to shareholders or incremental
capital for growth. Through our holding company structure, FMG brings the
benefits of a much larger operation to independent operators, while sustaining
the entrepreneurial culture which has created their success. Additionally, FMG
pursues 100% acquisitions that fit its growth and operating objectives. The
Wenham, Massachusetts-based company was founded in 2006. For more information,
visit www.fusionmediagroup.com, e-mail the company at info@fusionmediagroup.com
or call (978) 233-7928.

Daktronics Inc.
Media Relations:
Dawn Waterman, 605-692-0200 ext. 56748
Commercial Marketing
dawn.waterman@daktronics.com

Copyright Business Wire 2009