Zoom Media & Marketing and LocaModa Sign Strategic Partnership

Nightlife Venues Provide the Perfect Platform for Interactive Media
NEW YORK--(Business Wire)--
Zoom Media & Marketing, a leading provider of targeted digital out-of-home media
programs for brand advertisers, today announced a strategic partnership with
LocaModa to bring interactive media and social messaging to the HD digital
screens in Zoom`s Social media network.

After working together on groundbreaking interactive campaigns for AT&T and VH1,
the companies agreed to enter a longer-term strategic relationship. Under the
agreement, LocaModa`s interactive applications will run as part of Zoom`s
customized content mix provided to more than 600 bars, restaurants and
nightclubs in Zoom`s Social digital network.LocaModa will enable mobile and
social interaction, connect the media to social networks including Facebook and
Twitter, and provide real-time audience data. Both companies will collaborate to
integrate advertising clients into the interactive portion of Zoom`s content.

In nightlife venues, mobile phones and PDAs have quickly become the tool of
choice for consumers to interact not only with each other, but also with
advertisers.Mediamark Research data has shown that recent bar goers are 96% more
likely than the average adult to use text messaging, and 75% more likely to use
text messaging to respond to an ad.

Dan Levi, Zoom`s SVP of Digital Media & Strategic Partnerships, explains, "The
convergence of digital out-of-home, mobile and social networking technologies is
driving innovation and creativity in the media industry.LocaModa anticipated
this development, and their platform provides advertisers with an unprecedented
ability to engage with consumers in the ideal environment for interactive
marketing programs, Zoom`s nightlife destinations.LocaModa`s technology allows
bar goers to make a seamless transition from communicating with their friends to
interacting with advertisers."

Steve King, VP Sales, LocaModa said, "Adding Web 2.0 technology and
measurability to place-based networks continues to attract interactive media
budgets. With Zoom, we`re leveraging a winning formula and engaging this
socially active and tech friendly audience.We are truly excited to work together
to bring more brands to their network."

About Zoom Media & Marketing

Zoom Media & Marketing operates indoor networks in over 10,000 venues including
fitness centers, indoor soccer facilities, bowling centers, family entertainment
centers, restaurants and nightclubs that reach active consumers. Zoom also has
an in-house event marketing and promotion department that constructs custom
media placements and marketing programs. With over 25,000 digital screens and
over 55,000 billboard locations, Zoom reaches over 100 million monthly viewers
and is contracted with Nielsen Media Research for audience measurement.Zoom is
owned by the de Gaspé Beaubien family and ABS Capital Partners. For more
information, please visit www.zoommedia.com.

About LocaModa

LocaModa extends interactive media to audiences beyond the web. LocaModa`s
patented cross-channel media distribution platform is used in thousands of
locations and by many of the leading operators of placed-based networks
(including screen networks in cafes, bars, colleges, restaurants, retail
locations, jukeboxes and public digital billboards), enabling highly localized,
targeted, contextual and relevant interactive advertising and entertainment.

Zoom Media & Marketing
Dan Levi
SVP Digital Media & Strategic Partnerships
T: 212.994.4506
dlevi@zoommedia.com
or
LocaModa
Stephen W. King
VP Sales
M: 617.755.9217
swking@locamoda.com
www.facebook.com/swking

Copyright Business Wire 2009