LifeLock, Inc. and InstantAmber Partner to Keep Kids Safe

* Reuters is not responsible for the content in this press release.

Mon Aug 17, 2009 12:17pm EDT

TEMPE, Ariz.--(Business Wire)--
An identity thief on the prowl for someone`s personal information is looking for
a quick and easy target, and many times the most vulnerable targets are
children. In 2008, more than 20,500 identity theft complaints were filed with
the Federal Trade Commission on behalf of individuals under the age of 19.
LifeLock, Inc., a leader in proactive identity theft protection, is partnering
with InstantAmber, a Web-based information clearinghouse that assists law
enforcement in missing child emergencies, to help keep America`s youth safe. 

Through the partnership, LifeLock`s comprehensive identity theft protection
services will be available at www.instantamber.com, InstantAmber`s main Web
site. Users who click through to purchase LifeLock`s services from this site
will also be eligible for a discount. 

"Children are easy targets for identity thieves, as it can go unnoticed for many
years," said Steve McGrady, LifeLock Vice President of Partner Sales. "The
partnership with InstantAmber will provide an avenue for families to help
protect their children from this ever-growing crime." 

According to the Federal Trade Commission, identity theft and identity fraud
complaints have increased from 230,000 in 2000, to more than 1.2 million in
2008, costing Americans more than $1.8 billion annually. Missing children are
also an epidemic that plagues are society; more than 1,000,000 children are
reported missing a year. 

"LifeLock`s Identity Theft Protection system offers consumers invaluable
protection against a problem that claims more and more victims every day. We
share the common vision of protecting families from dangers, seen and unseen,
and are extremely pleased to join LifeLock as a partner in this mission," said
Matt Berman, CEO and Founder of InstantAmber. 

About LifeLock

LifeLock, Inc. (www.lifelock.com) is an industry leader in proactive identity
theft protection. Since 2005, LifeLock has been providing consumers with the
tools and confidence they need to help protect themselves when they have a good
faith suspicion that they have been or are about to become a victim of identity
theft. The company has a strong focus on educating consumers and working with
law enforcement and elected officials to better understand the increasing
threats of identity theft. A multiple award-winning organization, LifeLock has
been recognized by the American Business Awards as Best Overall Company and
offering consumers the best new service (TrueAddress) and was recently named to
the Top Global Company 250 list by AlwaysOn. 

About InstantAmber

InstantAmber (www.instantamber.com) is a web-based gathering, storage and
delivery service that enables law enforcement to retrieve critical data and
photos in the event of a missing child emergency. Born in 2008 with its unique
online service, InstantAmber is creating a community through targeted business
and philanthropic partnerships for the safety and protection of children
throughout the United States. 



LifeLock, Inc., Tempe
Mike Prusinski
VP of Corporate Communications
480-457-2101
mike@lifelock.com

Copyright Business Wire 2009

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