LifeLock, Inc. and InstantAmber Partner to Keep Kids Safe
* Reuters is not responsible for the content in this press release.
TEMPE, Ariz.--(Business Wire)-- An identity thief on the prowl for someone`s personal information is looking for a quick and easy target, and many times the most vulnerable targets are children. In 2008, more than 20,500 identity theft complaints were filed with the Federal Trade Commission on behalf of individuals under the age of 19. LifeLock, Inc., a leader in proactive identity theft protection, is partnering with InstantAmber, a Web-based information clearinghouse that assists law enforcement in missing child emergencies, to help keep America`s youth safe. Through the partnership, LifeLock`s comprehensive identity theft protection services will be available at www.instantamber.com, InstantAmber`s main Web site. Users who click through to purchase LifeLock`s services from this site will also be eligible for a discount. "Children are easy targets for identity thieves, as it can go unnoticed for many years," said Steve McGrady, LifeLock Vice President of Partner Sales. "The partnership with InstantAmber will provide an avenue for families to help protect their children from this ever-growing crime." According to the Federal Trade Commission, identity theft and identity fraud complaints have increased from 230,000 in 2000, to more than 1.2 million in 2008, costing Americans more than $1.8 billion annually. Missing children are also an epidemic that plagues are society; more than 1,000,000 children are reported missing a year. "LifeLock`s Identity Theft Protection system offers consumers invaluable protection against a problem that claims more and more victims every day. We share the common vision of protecting families from dangers, seen and unseen, and are extremely pleased to join LifeLock as a partner in this mission," said Matt Berman, CEO and Founder of InstantAmber. About LifeLock LifeLock, Inc. (www.lifelock.com) is an industry leader in proactive identity theft protection. Since 2005, LifeLock has been providing consumers with the tools and confidence they need to help protect themselves when they have a good faith suspicion that they have been or are about to become a victim of identity theft. The company has a strong focus on educating consumers and working with law enforcement and elected officials to better understand the increasing threats of identity theft. A multiple award-winning organization, LifeLock has been recognized by the American Business Awards as Best Overall Company and offering consumers the best new service (TrueAddress) and was recently named to the Top Global Company 250 list by AlwaysOn. About InstantAmber InstantAmber (www.instantamber.com) is a web-based gathering, storage and delivery service that enables law enforcement to retrieve critical data and photos in the event of a missing child emergency. Born in 2008 with its unique online service, InstantAmber is creating a community through targeted business and philanthropic partnerships for the safety and protection of children throughout the United States. LifeLock, Inc., Tempe Mike Prusinski VP of Corporate Communications 480-457-2101 mike@lifelock.com Copyright Business Wire 2009
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.



Follow Reuters