Designing Events Announces New Online Performance Assessment for Association Conferences

TORONTO--(Business Wire)--
Designing Events, a leading provider of high-performance meeting and conference
services to associations, today introduced the Conference Performance Analyzer
(CPA) - an online, interactive assessment tool to help association professionals
determine the performance of their annual conference. The announcement was made
at the ASAE Annual Meeting & Expo at the Metro Toronto Convention Centre.

"This is a valuable tool for association leadership," said Michelle Issing,
president of Designing Events. "The assessment is based on more than a decade of
data we`ve accumulated from association conferences around the world. We`ve
identified the critical factors that can turn a run-of-the-mill conference into
an over-performing conference."

"It is no longer acceptable for an association`s annual conference to deliver
value only a few days every year," Issing added. "Annual conferences must
represent an integrated program that delivers value year `round'."

Available Now

The CPA is a free and confidential assessment that takes only about 15 minutes
to complete. It is available now at Designing Event`s booth #2345 here at the
ASAE Annual Meeting & Expo. The assessment is also available online at
designingevents.com/cpa.

Developed exclusively by Designing Events, the Conference Performance Analyzer
helps determine how an association`s conference is performing with in the three
critical areas - advancing membership, advancing the association and advancing
the industry. The system evaluates participants` responses to a series of
questions and statements, and instantly presents a graphical chart illustrating
performance areas and gaps. A more detailed report is created and sent to
participants via e-mail.

About Designing Events

Designing Events, LLC is a premier global provider of planning, management and
marketing services for association, pharmaceutical and corporate meetings and
conferences. Based in the Baltimore metropolitan area, the company has a proven
track record of delivering high-quality results utilizing a comprehensive range
of services and resources that are custom-tailored to fit each client's unique
needs. Often heralded for their ability to handle a myriad of time-sensitive
details with ease, their true measure of success is allowing clients to focus
all of their energy and attention on their guests and event goals. For more
information, visit designingevents.com.

Designing Events
Michelle Issing
1-866-867-1933
michellei@designingevents.com

Copyright Business Wire 2009