Designing Events Releases White Paper on Creating an `Over-Performing Conference`

--Traditional Definition of a Successful Association Conference has Changed --
TORONTO--(Business Wire)--
Designing Events, LLC, a leading provider of high-performance meeting and
conference services to associations, today announced the release of its new
white paper, Advancing Your Membership, Association and Industry. The document
outlines how an over-performing conference is imperative and also achievable
without costing an organization more money. The announcement was made at the
ASAE Annual Meeting & Expo at the Metro Toronto Convention Centre.

As organizations work to maximize results from every effort, the traditional
definition of a successful conference has changed. This change gave the staff at
Designing Events the idea to create this white paper. Utilizing more than a
decade of association conference experience and data from a recent survey of
industry professionals, Designing Events was able to pinpoint the items that are
critical to over-performing conferences.

"In the past, what an association may have considered a successful conference
hit the mark on some, but not all, of the association`s strategic goals. Today,
there are opportunities to create an over-performing conference that
consistently advances the association`s mission and vision at every
opportunity," explains Michelle Issing, president of Designing Events. "In this
white paper we show that a well-run conference doesn`t necessarily equal an
over-performing conference. If it doesn`t advance the organization`s critical
areas-membership, the association and the industry-it`s simply a well-run
conference."

The white paper outlines how associations can build and measure the success of
an over-performing conference. By driving revenue, building community and
showcasing the association`s leadership, an over-performing conference becomes
an integral part of the association`s success. Additionally, the over-performing
conference will serve as the channel for industry professionals to learn, share,
collaborate, grow and move their own companies, organizations and selves
forward.

A complimentary copy of the white paper is available now at Designing Event`s
booth #2345 here at the ASAE Annual Meeting & Expo and at the company`s web site
associations.designingevents.com.

About Designing Events

Designing Events, LLC is a premier global provider of planning, management and
marketing services for association, pharmaceutical and corporate meetings and
conferences. Based in the Baltimore metropolitan area, the company has a proven
track record of delivering high-quality results utilizing a comprehensive range
of services and resources that are custom-tailored to fit each client's unique
needs. Often heralded for their ability to handle a myriad of time-sensitive
details with ease, their true measure of success is allowing clients to focus
all of their energy and attention on their guests and event goals. For more
information, visit designingevents.com.

Designing Events
Michelle Issing, 1-866-867-1933
michellei@designingevents.com

Copyright Business Wire 2009