Qtrax Announces Global Rollout

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Mon Aug 17, 2009 12:58pm EDT

Free and legal music downloads rolling out worldwide



NEW YORK, Aug. 17 /PRNewswire/ -- Qtrax, Inc. today announced that it would
begin its global roll out with a launch in the Asia pacific region on Thursday
October 29th, 2009. 

Initially Qtrax will operate in China, Hong Kong, Taiwan, Philippines,
Indonesia, Singapore, Malaysia, Australia and New Zealand. 

Before the end of the year it will launch in the US & Canada and the UK.
Within the first half of next year it will roll out to the rest of the world.

"Asia and of course in particular China is a very compelling place for a
global internet & music company to initiate its rollout. There are a myriad of
stats that could be quoted but here are a few key ones: China had 298 million
Internet users in 2008 and the number is growing at an annual rate of 41.9%.
In Asia, Internet users grew by 474.9% between 2000 and 2008, as opposed to
280.7% for the rest of the world. More than any other online activity, China
clobbers the US & the rest of the world in terms of music downloading -- 83.7%
download music in China Vs less than 40% in the US,." said Allan Klepfisz,
President & CEO.

"Entering the Asia-Pacific region with marketing relationships that not only
deliver audience but advertisers & consequently revenue, holds a lot of
promise as far as we're concerned," added Klepfisz. "And these are areas where
music has not be adequately monetized. Illegal sites have dominated but even
the local incarnations of legal sites have not produced adequate results.
Principally, this has been because of a half-hearted effort to do the work on
the ground to ensure revenue," continued Klepfisz.

"In my decades of dealing with the advertising industry, I have never been
confronted with an unfolding opportunity of these dimensions," observed Lance
Ford, Chief Sales & Marketing Officer & co-President Rebel Digital.

"Blue chip global brands, with whom I have done business throughout my career,
will, I believe embrace the opportunity of reaching the 13-35 demographic via
Qtrax," commented Robin Kent, Chief Strategy Officer & co-President Rebel
Digital.

"After years of intense licensing efforts, resulting in a completely unique
set of licenses, it is truly exciting to have our global roll out begin
imminently," added Rick Riccobono, EVP Global Rights Licensing.

"We have developed some substantial funding & strategic support in Asia-
Pacific & I am very pleased to see Qtrax come to fruition in the region,"
commented Chai Ong, Executive Director.

Qtrax, Inc.
Qtrax is the world's first free and legal global download music service and
showcases an innovative ad-supported downloading model that easily directs
revenue back to artists and rights holders. Qtrax has successfully signed
licensing deals with major labels, music publishers and leading indies. Qtrax
will soon provide fans with access to a colorful and diverse catalog with
millions of high-quality, high-fidelity digital music files. Based in New York
City, Qtrax's is a subsidiary of Brilliant Technologies Corporation (OTC Pink
Sheets: BLLN), a publicly traded technology holding company.

Safe Harbor
This announcement contains express or implied forward-looking statements which
involve known and unknown risks and uncertainties that could cause actual
results to differ materially from those suggested, including but not limited
to risks identified and discussed in company filings with the Securities and
Exchange Commission. These forward-looking statements are based on information
and management's expectations as of the date hereof and future results may
differ materially from expectations and the company disclaims any obligation
to update them except as required by law.



SOURCE  Qtrax, Inc.

Michelle Manoff of Rubenstein Public Relations, +1-212-843-8051,
mmanoff@rubensteinpr.com
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