Yves Behar Flips Underwear Category On Its Head With Launch of PACT

PACT elevates buying underwear to a social movement through design,
sustainability and philanthropy

SAN FRANCISCO, Aug. 17 /PRNewswire/ -- PACT, an online underwear brand that
blends design and sustainability with support for powerful social and
environmental causes, launched today with three premium organic cotton
underwear collections for men and women. PACT believes that everyday
essentials can communicate personal values. Buying PACT underwear is more than
a transaction; it's commerce as a social movement embodying the motto: Change
Starts With Your Underwear.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090817/SF62169)

From how it's made, shipped and shopped, the PACT brand is conceived in
partnership with Yves Behar and his San Francisco-based studio, fuseproject,
the industrial design and brand strategy firm behind iconic products like the
Jawbone headset, Herman Miller LEAF Lamp and One Laptop per Child XO laptop.

"We looked at underwear through the lens of 360 degree design," said Jeff
Denby, PACT Chief Creative Officer and Co-Founder. "Having fuseproject as an
equity partner in PACT illuminates the fundamental importance of design to the
PACT brand. Our collaboration is key to generating what we believe are the
most innovative ideas at the intersection of business, design and
sustainability."

At the core of PACT are deep partnerships with nonprofit organizations that
work to create social and environmental change. Each underwear collection is
aligned with a nonprofit. Internationally recognized artists and designers
create graphic visualizations of each organization's mission with underwear as
their canvas. PACT then gives 10 percent of each sale to support these
organizations. Inaugural nonprofit partners are 826 National, ForestEthics and
Oceana, with Yves Behar behind the first collections' expressive, playful
prints.

"In building PACT, we re-thought everything about the way underwear is made
and marketed," said Behar. "We're not doing anything artificial or
superficial, not with the body, not with the packaging and not with our
partnerships. Our vision is to unite fashion and design with doing good in an
authentic way, building a company that truly embodies 21st century needs,
showing a new way for businesses to operate in the future."

PACT underwear is manufactured in Turkey with all processes - from growing the
cotton to producing the finished product - occurring within a 100-mile radius.
Every part of the supply chain is certified to or exceeds the highest possible
environmental and social standards. Underwear is shipped to customers in
bright green compostable shipping bags, with each pair packaged in a reusable
cloth bag made from scraps. No big cardboard boxes. No filler.

By visiting PACT's website, consumers can shop by cause, fit or print, easily
choosing what matters most to them. With each new collection, PACT will
continue to connect consumers and the world's most creative artists with the
global community of organizations and people who are effecting meaningful
social and environmental change.

"More than ever, consumers want to see their values reflected in the products
they buy, from hybrid cars to fair-trade coffee, and PACT is applying this
mindset to everyday essentials," said Jason Kibbey, PACT CEO and Co-Founder.
"Underwear is a necessity. So why not wear the most stylish, best-fitting and
sustainable pair possible and give back to organizations dedicated to positive
change?"

Product is exclusively available at www.wearPACT.com

About PACT:
PACT is an online apparel company launched in 2009 by Jason Kibbey and Jeff
Denby offering design-driven, sustainably manufactured, premium underwear
connected to powerful social and environmental causes. PACT creates
partnerships with nonprofits and donates 10 percent of each underwear purchase
to support these organizations' work. PACT underwear is made of responsibly
grown and manufactured organic cotton, transported in zero-waste packaging and
delivered with a minimized carbon footprint, demonstrating the company's
ongoing commitment to style, sustainability and social consciousness. For more
information, email PACT at info@wearPACT.com

About Yves Behar / fuseproject
Founded in 1999 by Yves Behar, fuseproject develops cohesive brand and product
experiences. With a focus on establishing new markets and disrupting old ones,
fuseproject's work takes a long-term strategic approach to developing and
enhancing its clients' business, with teams spanning brand and market
strategy, identity and naming, packaging design, product development and
communications design. Fuseproject has offices in both San Francisco and New
York.

SOURCE PACT

CONTACT: Jessica Appelgren, Blue Practice, +1-415-871-1662,
jappelgren@bluepractice.com, for PACT