Dannon Launches "Dannonomics" Loyalty Rewards Program for Value-Conscious Consumers

Consumers Can Earn Dannon Dollar Coupons Worth Up To $15 this Fall
WHITE PLAINS, N.Y.--(Business Wire)--
The Dannon Company today announced the launch of Dannonomics, a promotional
event celebrating Danone`s 90 years of innovation in fresh dairy. With
Dannonomics, consumers can earn savings of up to $15 on their next purchase of
any Dannon products through instant savings coupons and a mail-in rewards
program from August through October of this year. The Dannon Company has been
making delicious, nutritious products for more than 60 years in the USA and
works with its colleagues throughout Danone around the world to bring innovative
products to the USA, much to the delight of Americans.

"As consumers reevaluate their spending and focus on finding value,
better-for-you food options shouldn`t have to be a sacrifice," said Eric
O`Toole, senior vice president sales, The Dannon Company. "With back-to-school
just around the corner, we want to make it easier for families across America to
afford delicious, nutritious foods by rewarding their purchase of Dannon brand
yogurts, snacks and drinks with coupons, redeemable on any Dannon product."

The Dannonomics loyalty rewards program is the first time Dannon has extended a
promotional program across all of its brands. Consumers who mail in store
receipts documenting their Dannon purchases made from August 10, 2009 through
October 31, 2009 will receive three, six or 15 $1-off coupons, redeemable for
Dannon products, depending on the amount of the receipts submitted. Consumers
who submit receipts showing $15 of Dannon product purchases will receive coupons
worth $3, consumers who submit receipts showing $20 worth of Dannon product
purchases will receive coupons worth $6, and consumers who submit receipts
showing $40 worth of Dannon product purchases will receive coupons worth $15.
The rewards program is intended to encourage enjoyment of Dannon`s nutritious,
wholesome products.

The Dannonomics program will be available in supermarkets nationwide and will
span across Dannon`s traditional and functional brands: Dannon (including Fruit
on the Bottom, Plain and Flavored varieties), Activia, DanActive, Danimals,
Light & Fit and Dan-o-nino. To make consumers aware of the new rewards program,
Dannon will support Dannonomics with nationwide television advertisements,
in-store point-of-sale promotions, lids and over-wraps of Dannon packages and
magazine coupon inserts.

The consumer promotion was created by Dannon with support from Marketing Drive.
"As a Dannon agency partner since 2003, we are pleased to have the opportunity
to commemorate Danone`s contributions to balanced diet and healthy lifestyle.
What better way to observe Danone`s 90th anniversary than to invite loyal
consumers to join the celebration with never-before-seen savings, demonstrating
Dannon`s dedication to meeting shoppers` needs," said Diana Abshire, Senior Vice
President Account Management, Marketing Drive, LLC.

Consumers can learn more about Dannonomics by visiting www.dannonomics.com.

About The Dannon Company, Inc.

The Dannon Company is America`s founding national yogurt company and continually
leverages its expertise to develop and market innovative cultured fresh dairy
products in the United States. Headquartered in White Plains, NY, Dannon has
plants in Minster, OH, Fort Worth, TX, and West Jordan, UT and produces
approximately 100 different types of flavors, styles and sizes of cultured fresh
dairy products. Dannon is a subsidiary of Danone, one of the world's leading
producers of packaged foods and beverages, and Dannon is the top-selling brand
of yogurt products worldwide, sold under the names Dannon and Danone.

With a strong commitment to high-quality, wholesome, nutritious and innovative
products, The Dannon Company is committed to encouraging healthy eating and
healthy living. Danone is a recognized leader for its contributions to nutrition
and health and was ranked best in class in a 2008 JPMorgan & Insight Investment
study about the response of the world`s largest food companies to obesity and
health-related concerns. This commitment is also illustrated through The Dannon
Company`s support of the Dannon Institute, an independent, non-profit foundation
dedicated to promoting research, education, and communication about the links
between nutrition, diet and health. For more information, please visit
www.dannon.com.

Edelman
Elizabeth Gaines, 212-704-4476
Elizabeth.Gaines@Edelman.com

Copyright Business Wire 2009