A Great Night's Sleep Trumps Great Sex, According to a New Global Sleep Study

Westin Hotels Partners with National Sleep Foundation to Launch a Toll-Free
Sleep Hotline to Help People Get a Good Night's Sleep

NEWS: 51% of U.S. survey respondents would rather get a good night's sleep
than have great sex

FORMAT: B-roll and Soundbites

ADDITIONAL RESOURCES: Video, hard copy requests, downloadable MPEG2, contact
information and more available at
http://www.prnewswire.com/mnr/starwoodhotels/39385/

STORY SUMMARY:
A great night's sleep trumps great sex according to more than half (51%) of
the U.S. respondents to a new global survey of sleeping habits. Westin Hotels
& Resorts today unveils the results of a new global sleep study of more than
12,500 people in ten countries - a follow-up to a sleep study the hotel giant
conducted a decade ago when it launched its now iconic Heavenly Bed.

In the 10 years since the original sleep study, our desire for sleep has
increased, and our sex lives have suffered. Today 51% of respondents in the
U.S. prefer a great night's sleep to great sex, compared to just 31% who chose
sleep over sex 10 years ago. Contrary to conventional wisdom, its men who are
more likely than women to take sleep over sex, with the majority of women
saying they prefer sex to snoozing. And Americans are not alone - in nine of
10 countries surveyed, sleep beats sex - only the Canadians prefer seduction
vs. slumber. Other key findings include:
-- 42% said they'd rather have a sleeping pill on their hotel pillow
than chocolate
-- 60% said their PDAs have prevented them from getting shut eye.

-- 58% of respondents said the biggest worry keeping them up at night is
bills and paying the mortgage; 25% cited problems with their spouse or
partner as the problem

As a result of the study findings, Westin has partnered with the National
Sleep Foundation to launch a toll-free sleep hotline. Starting on August 17,
the National Sleep Foundation Hotline, (888) TIME-4-SLEEP, will be staffed by
sleep professionals during the peak hours when people experience problems
sleeping. These medically trained sleep professionals will help callers with
common sleep problems, offer advice and tips for getting a good night's sleep.
The hotline lines will be open until September 15(th), Monday through Friday,
6:00pm to 1:00am ET.

For more information, please visit www.starwoodhotels.com or
www.sleepfoundation.org

SOUNDBITES:
Nancy London: Vice-President, Global Brand Leader, Westin Hotels & Resorts
Meir Kryger MD FRCPC, National Sleep Foundation
MOSs

B-ROLL INCLUDES: ** footage of the Heavenly Bed, people not sleeping well,
people on various PDA's, couples arguing, Wall street footage, Crowd shots **

VIDEO PROVIDED BY: Westin Hotels & Resorts

CONTACT: For More Information or Hard Copy, MultiVu Media Relations,
1-800-653-5313 EXT. 3

/PRNewswire -- Aug. 17/

SOURCE Westin Hotels & Resorts