Massive Playbook Signs with Two New Sport Organizations

MANASQUAN, N.J., Aug. 17 /PRNewswire/ -- Massive Creative Inc. has partnered
with the National High School Coaches Association and Ice World Consulting to
have the HS Golf Circuit and the youth hockey arena use their e-mail service,
Massive Playbook(TM).

President of Massive Creative Inc., Anthony D'Elia says, "We are incredibly
excited about having the opportunity to further expand with the NHSCA and Ice
World Consulting, both leaders in the sports industry. Our program, Massive
Playbook(TM), gives coaches and players a fun, educational, safe and effective
communication solution. In addition, Massive Playbook(TM) offers a tremendous
opportunity for fund raising, during a time when it is needed most. The
Massive mission is to break down all financial barriers to youth sports
participation. At Massive Playbook(TM), we say, "Let Them Play!"

Bob Ferraro, Executive Director NHSCA, states, "The NHSCA is excited to
partner with Massive Playbook(TM) and to give our golf coaches an effective
e-mail platform. We will be offering this free e-mail service as an added
benefit to high school golf coaches for being a part of the National High
School Coaches Association."

Ice World Consulting President George Havriland says, "" We are very excited
to bring the Massive experience to the hockey community. For leagues and
clubs across the country, these tools represent a new way to communicate with
hockey's very passionate players and parents, provides an alternative to
fundraising for a very expensive sport and enhances the experience of all
involved in a positive way. Massive is a win-win for hockey, and we are
excited to introduce it to the many contacts we have in the hockey world."

About Massive Creative Inc.: Massive Creative Inc. is headed by Anthony
D'Elia, an award-winning designer and long-time marketing veteran. Massive
Playbook employs patented technology. Massive Playbook is the #1 email
messaging platform where administrators, coaches, parents and players can
connect in a compelling, fun and educational manner. Additionally, Massive
Playbook offers users a powerful opportunity to generate money for their team
or organization simply by using the system! Massive Playbook covers all major
youth sports including football, lacrosse, hockey, volleyball, basketball,
softball, soccer and baseball.

Massive Playbook is also ideal for ANY large organization or association where
communication
is vital. Massive Playbook provides the most powerful and effective
opportunity for marketers and advertisers, with nearly 100% open rates!

About NHSCA: The NHSCA selects Coaches and Senior Athletes of the Year in 20
boys and girls sports, and sponsors more than two dozen national championship
events in 11 sports. The NHSCA, in partnership with Navy Special Operations
conducts the Navy SEAL Fitness Challenge in 1200 high schools throughout
America. This serves as a replacement for President Kennedy's Council on
Fitness that was popular in the 1970's and 1980's. In partnership with the
Pennsylvania National Guard, the NHSCA also conducts Character and Leadership
Workshops and reach more than 800 Pennsylvania high schools and 9600 athletes
and coaches. For more information on all NHSCA programs, visit the NHSCA's web
site at www.nhsca.com.

Founded in 1989, the National High School Coaches Association is a
not-for-profit 501c3 service organization providing support and leadership
programs for the nation's 500,000 high school coaches and 10 million high
school athletes.

About Ice World Consulting: IceWorld Consulting is a comprehensive consulting
company providing consulting services to rink owners, hockey directors and
hockey players based in Wall Township NJ. It has clients from Florida to
Ontario and Maine to California. The company has 3 major divisions: Rink
Management Consulting, Hockey Program Consulting and Player Consulting. More
information on IceWorld Consulting is available at www.iceworldconsulting.com
or at 732-580-9429.

SOURCE Massive Playbook

Jamie Cook, Director of Public Relations, +1-732-223-3833, Cell;
+1-848-702-1275, jcook@waterbucketmedia.com