Alder Foods Teams With Nestle and the Deutsche Bank Championship to Support Fisher...

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Mon Aug 17, 2009 4:00pm EDT

Alder Foods Teams With Nestle and the Deutsche Bank Championship to Support
Fisher House Boston
'Every Penny Counts' Promotion and Deutsche Bank Sponsorship Benefit Wounded
Veterans Undergoing Medical Treatment



BOSTON, Aug. 17 /PRNewswire/ -- Alder Foods is teaming up with Nestle and the
Deutsche Bank Championship to raise money for the Fisher House Foundation and
Fisher House Boston. 

Alder Foods and Nestle recently launched the "Every Penny Counts" promotion at
U.S. military commissaries worldwide. Through September 30, Nestle will donate
one cent from every Coffee-mate liquid creamer and Nesquik chilled
ready-to-drink flavored milk sold at U.S. military commissaries to the Fisher
House Foundation, which builds comfort homes for the families of wounded
veterans to stay at while their relatives are undergoing treatment. A
sweepstakes gives participants in "Every Penny Counts" a chance to win passes
to the Deutsche Bank Championship at TPC Boston, as well as other prizes.

Fisher House is also part of the Birdies for Charities program at the DBC this
year. Participating charities share donations pledged by fans and sponsors for
every birdie recorded during the tournament's 72 holes of play. To learn more
about the Birdies for Charity program, visit
http://www.birdiesforcharity.com/.

Additionally, the DBC has designated Tuesday, September 1 "Military
Appreciation Day." All active duty, reserve duty, retired, and other qualified
military personnel will receive free entrance to the DBC's special Red Sox and
Friends Celebrity Pro-Am at TPC Boston.  The championship runs from Tuesday,
September 1(st), 2009 through Monday, September 7(th), 2009.

Finally, Nestle has donated a number of Deutsche Bank Championship premium
seating packages to be auctioned or sold to benefit Fisher House Boston, which
is being built on the grounds of the Veterans Administration Medical Center in
West Roxbury. And PGA Tour player Brad Faxon will host a golf clinic at a U.S.
military commissary in the Northeast to show his support for the military,
military families, and Fisher House.

"Through its military relations, Alder Foods is pleased to partner with Nestle
and the Deutsche Bank Championship in support of military personnel and the
critical mission of Fisher House," said Michelle Keating, president and CEO of
Alder Foods and the chairwoman of Fisher House Boston.  "Every day our troops
dedicate themselves to serving and protecting our country, and we're honored
to continue our commitment to Fisher House."

Alder Foods is a comprehensive sales, marketing, and distribution company that
sells nationally-branded products to military commissaries worldwide. The
Fisher House Foundation helps wounded and ill veterans by making it possible
for their families to be close to them during their recovery and
rehabilitation.

"Nestle Nesquik and Nestle Coffee-mate are proud official sponsors of the
Deutsche Bank Championship," said BJ McKinney, Nestle's Regional Military
Business Manager. "In the time leading up to the DBC, Nestle Nesquik and
Nestle Coffee-mate have provided military families the opportunity to win
DBC-related prizes while helping a worthy cause."

Fisher House Boston began construction last October on the Veterans
Administration Medical Center, a Level 2 polytrauma center with the only
spinal-chord-injury unit in New England. The Fisher House Foundation helps
wounded veterans recover faster by providing their families with caring and
supportive homes near military and VA medical centers at no charge.

"We couldn't be happier to support a cause as worthy and important as Fisher
House," said Eric Baldwin, Deutsche Bank Championship Director. "We're so
proud to partner with Nestle to help provide military families with the care
they deserve as their loved ones recover from their injuries."

Fisher House Boston, which will feature 20 suites, a common kitchen, a
spacious dining room, and a living room with a library, will be the only such
facility in New England. The capital campaign for Fisher House Boston has a
goal of $3 million in private donations. 

For more information on Fisher House and the upcoming Deutsche Bank
Championship, visit www.FisherHouseBoston.org. 

About Fisher Houses and the Fisher House Foundation
More than 10,000 families are helped each year in the 42 Fisher Houses
nationwide. The Fisher House Foundation has asked that family members of
hospitalized active-duty service members and veterans of Operation Enduring
Freedom and Operation Iraqi Freedom (OEF/OIF) be given high priority for
lodging at Fisher Houses. Fisher Houses and the Fisher House Foundation play a
crucial role in helping veterans recover from the serious wounds they have
suffered. Fisher Houses enable family members to be close to their loved ones
during hospitalization, and give them a safe, comfortable, home-like
environment, making it easier for them to participate in the care and recovery
of their relatives. For more information, visit www.fisherhouseboston.org

About Alder Foods
Alder Foods is one of the nation's largest suppliers to military commissaries
and has a presence in all key geographic regions around the world. For more
than 45 years, Alder Foods has transformed the commissary system with its
ability to anticipate food trends, create unique marketing ideas for its
brands, and bring new, high-quality product lines and consumer trends into the
market. Throughout its history, Alder Foods has successfully identified what
commissary customers want, from organics to gluten free products and works
closely with its brands to achieve success. For more information, visit
www.AlderFoods.com.

SOURCE  Fisher House Boston

Cosmo Macero, +1-617-646-1017, cosmo@oneillandassoc.com, or Ashley Hause,
+1-617-646-1029, ahause@oneillandassoc.com, both of O'Neill and Associates
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