Frito-Lay's TrueNorth(R) Brand Shines the Spotlight on Inspirational 'True North'...

Frito-Lay's TrueNorth(R) Brand Shines the Spotlight on Inspirational 'True
North' Stories
Louisiana Resident Monique Pilie Named TrueNorth(R) Brand's July Story of the
Month

PLANO, Texas, Aug. 17 /PRNewswire/ -- Inspired by the belief that everyone has
a singular passion in life, TrueNorth, PepsiCo's Frito-Lay division's popular
line of 100% natural nut snacks, is recognizing real people who have pursued
their life's passions or their "true north," as part of the brand's "TrueNorth
Story of the Month" campaign. For the month of July, the TrueNorth brand is
recognizing the inspirational story of Monique Pilie, founder of the
non-profit organization Hike for KaTREEna.

A native of New Orleans, Monique's true north is helping to replant trees that
were destroyed by Hurricane Katrina and its aftermath. Hike for KaTREEna began
in April 2006, when Monique set out to hike the 2,175 miles of the Appalachian
Trail to raise awareness of the storm's impact on the city's treescape. Her
goal was to raise enough money to plant one tree in New Orleans for every mile
she hiked. Her six-month trek generated $30,000 and in October 2008 the goal
of planting 2,175 trees was accomplished. Today, the organization has set a
new goal of planting 100,000 trees, the estimated number of trees lost during
Hurricane Katrina. Through money raised during the hike and continued
donations from people around the world, her efforts have provided New Orleans
residents a new found hope.

"As a lifelong New Orleans resident, I felt that I needed to give back to help
restore the city in a way that would provide a greener, more vibrant future,"
shared Pilie. "Through my passion of hiking I started Hike for KaTREEna, a
volunteer based program that supplies and plants trees free of cost. While New
Orleans is still a city struggling to recover, I have found that planting
trees brings people together and gives people hope for a better future."

"Whether you lived in New Orleans or saw it from your homes, I think we were
all impacted by Hurricane Katrina" said Regan Ebert, vice president and
general manager, warehouse direct business, Frito-Lay North America.
"Monique's passion for New Orleans inspired us. She is truly following her
true north and in return has given New Orleans and the lives of so many others
extraordinary meaning."

The TrueNorth brand encourages consumers to continue to submit a written essay
that describes how they are pursuing their life's passions through the brand's
website - www.truenorthsnacks.com. The brand will select a "Story of the
Month" each month through December that will be prominently featured on the
web site. In addition to being featured online, the recipient of "Story of
the Month" will be awarded a $1,000 grant and a passion pack to help in the
pursuit of his or her passion.

After a nationwide search last year for the most inspiring story in America,
TrueNorth selected Lisa Nigro, founder of Inspiration Cafe, and featured her
in a sixty-second commercial that made its debut in February during a
nationally broadcast awards ceremony. More than two thousands stories were
submitted from across the country that featured amazing individuals who are
pursuing their life's passion and impacting the people around them.

TrueNorth is a contemporary brand of 100% natural nut snacks that followed its
passion to take a simple nut and make an extraordinary snack. The TrueNorth
brand believes everyone has a singular passion in life that can leave a
legacy, empower others or simply make the world a more interesting place to
live. By showcasing these powerful stories, TrueNorth hopes to inspire people
to find the passion that drives them to turn the ordinary into the
extraordinary.

Frito-Lay North America is the $12 billion convenient foods business unit of
PepsiCo (NYSE: PEP), which is headquartered in Purchase, N.Y. In addition to
Frito-Lay, PepsiCo business units include Pepsi-Cola, Quaker Foods, Gatorade
and Tropicana. Learn more about Frito-Lay at the corporate Web site,
www.fritolay.com, and the Snack Chat blog, www.snacks.com.

PepsiCo offers the world's largest portfolio of billion-dollar food and
beverage brands, including 18 different product lines that each generate more
than $1 billion in annual retail sales. Our main businesses - Frito-Lay,
Quaker, Pepsi-Cola, Tropicana and Gatorade - also make hundreds of other
nourishing, tasty foods and drinks that bring joy to our consumers in over 200
countries. With more than $43 billion in 2008 revenues, PepsiCo employs
198,000 people who are united by our unique commitment to sustainable growth,
called Performance with Purpose.

By dedicating ourselves to offering a broad array of choices for healthy,
convenient and fun nourishment, reducing our environmental impact, and
fostering a diverse and inclusive workplace culture, PepsiCo balances strong
financial returns with giving back to our communities worldwide. For more
information, please visit www.pepsico.com.

Contact:
Aurora Gonzalez
Frito-Lay
(972) 334-3821

SOURCE Frito-Lay North America

Aurora Gonzalez of Frito-Lay, +1-972-334-3821