Lifetime's Drop Dead Diva and Army Wives Reach Highest Ratings of the Season

LOS ANGELES, Aug. 17 /PRNewswire/ -- Lifetime's all-new, one-hour comedic
drama series, Drop Dead Diva scored its highest ratings ever among Women 18-49
(1.66 rating) and Women 25-54 (1.94 rating) with last night's episode
featuring special guest stars Tim Gunn (Lifetime's Project Runway), Jorja Fox
(CSI) and Elliott Gould (Ocean's 11 franchise). The series, starring rising
talent Brooke Elliott, also averaged more than 3 million total viewers
(3,062,420 P2+), a 16 percent increase above its season-to-date average, and
earned a solid 2.51 rating among Households, a 19 percent jump above its
season to date average in its time period from 9-10 PM ET/PT. Drop Dead Diva
posted significant increases at the half breaks in both target demographics.
Among Women 18-49, it grew 13 percent at the half-way point and 14 percent
among Women 25-54.

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Last night's episode of Army Wives, which followed Drop Dead Diva at 10 PM
ET/PT, garnered its highest ratings of the season among Women 25-54 (2.80
rating) and tied with its second week episode as its highest rated episode of
the year with Women 18-49 (2.42 rating). The episode, featuring a special
performance by country music star Jack Ingram, averaged more than four million
total viewers (4,007,937, P2+), an 11 percent increase from its season-to-date
average and earned 3.24 rating in Households, up 9 percent from the
season-to-date average.

Together, the two series make Lifetime the highest-rated and most watched
Network in the Sunday, 9-11 PM time period among Women 18-49. Drop Dead Diva
and Army Wives have also reached 73.7 million P2+ viewers.

ABOUT DROP DEAD DIVA
Last night's Drop Dead Diva episode, "Second Chances," included an eclectic
mix of celebrity guests: Tim Gunn, Jorja Fox and Elliott Gould. The storyline
followed two separate legal cases, with the first involving Jane (Elliott)
representing a soccer mom (Fox) who jumps bail and evades an arrest for a
crime she committed 20 years ago. The second follows Grayson (Jackson Hurst)
as he comes to the aid of an aging actor (Gould) who wants a newspaper
retraction when his obituary runs while he's still very much alive. Gunn
plays himself in a dream sequence.

ABOUT ARMY WIVES
On Army Wives last night, Claudia Joy and Denise found themselves serving as
companions for the widower of a former senator, Mrs. Jean Calhoun (guest-star
Kelly Bishop of Gilmore Girls), who was visiting the base for a
ground-breaking ceremony. Roland also found a way to comfort Joan about her
upcoming deployment. Roxy tried to impress the principal at an exclusive
private school where she hoped Finn would be accepted. Country star Jack
Ingram performed in the Hump Bar.

ABOUT LIFETIME TELEVISION
Lifetime is a diverse, multi-media company, committed to offering the highest
quality entertainment and information programming that celebrates, entertains
and supports women. Through its award-winning public affairs initiatives, the
Company also advocates a wide range of issues affecting women and their
families. Lifetime Television, Lifetime Movie Network, Lifetime Real Women
and Lifetime Digital (which includes myLifetime.com, LMN.TV, Lifetime Games,
Roiworld.com, DressUpChallenge.com and MothersClick.com) are part of Lifetime
Entertainment Services, a 50/50 joint venture of Hearst Corporation and The
Walt Disney Company.

Photography is available at www.lifetimepress.com.

SOURCE Lifetime Television

Cindy Ronzoni of Lifetime Networks, +1-310-407-8525, cronzoni@lifetimetv.com,
or Kannie Yu LaPack of Lifetime Television, +1-310-556-7582,
kyu@lifetimetv.com