Baskin-Robbins Launches 'Cones for Kids' in Support of Children's Hospitals of California

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Mon Aug 17, 2009 5:39pm EDT 

Baskin-Robbins Launches 'Cones for Kids' in Support of Children's Hospitals of
California
Month-Long Program Features Special In-Store Fundraising Events on August 19th



    WHAT:       Baskin-Robbins, America's favorite neighborhood ice cream
                shop, announces the "Cones for Kids" program to help support
                nine Children's Hospitals in California.  Participating
                Baskin-Robbins stores throughout the state are collecting
                donations on behalf of their local Children's Hospital through
                the end of August.  Additionally, participating Baskin-Robbins
                stores will host special in-store fundraisers on Wednesday,
                August 19th from 6:00 p.m. until close.  Stores will donate
                20-percent of sales from these events directly to their local
                Children's Hospital, providing a great way for families to
                enjoy a treat while supporting a worthy cause.

    (Logo: http://www.newscom.com/cgi-bin/prnh/20090415/NE99043LOGO )

                Throughout the month of August, customers can visit a
                California Baskin-Robbins store to make a donation to their
                local Children's Hospital.  Everyone who donates will be given
                a pink paper cone to fill out and post in their neighborhood
                Baskin-Robbins store to signify their donation.

                Baskin-Robbins "Cones for Kids" program benefits Children's
                Hospital of Los Angeles, Children's Medical Center at
                Bakersfield Memorial Hospital, Cottage Children's Hospital, UC
                Davis Children's Hospital, Children's Hospital of Central
                California, Rady Children's Hospital of San Diego, Children's
                Hospital & Research Center of Oakland, Children's Hospital of
                Orange County, and the Salinas Valley Memorial Healthcare
                System.

    WHO:        All participating Baskin-Robbins stores in California

    WHERE:      Visit baskinrobbins.com/storelocator to find your nearest
                store

    WHEN:       Wednesday, August 19, 2009 (Fundraising event)
                6:00 p.m. until close

                Month of August (collecting in-store donations)

    CONTACT:    Danielle Sullivan/Megan Goullet
                On Behalf of Baskin-Robbins
                617-536-3300
                dsullivan@schneiderpr.com OR
                mgoullet@schneiderpr.com



/PRNewswire -- Aug. 18/
SOURCE  Baskin-Robbins
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