Rodan + Fields Dermatologists Launch National Hispanic Outreach Campaign

Renowned Physician La Doctora Aliza Signs on as Spokesperson and Ambassador for
Rodan + Fields
SAN FRANCISCO--(Business Wire)--
Rodan + Fields Dermatologists, the clinical skincare brand developed by Stanford
University-trained dermatologists Katie Rodan, M.D. and Kathy Fields, M.D.,
announce the brand`s official entrance into the Hispanic market. Through a
variety of Spanish language initiatives, Rodan + Fields will bring the
dermatologic knowledge and skincare expertise of Dr. Rodan and Dr. Fields to the
Hispanic community, offering an exceptional economic development opportunity.
Available through the direct selling channel of distribution, Rodan + Fields
personally reaches its customers, helping them not only achieve great skin, but
also build successful independent businesses.

"As the fastest growing segment of the U.S. population, the Hispanic Market
represents a great deal of potential growth for the brand," stated Lori Bush,
President and General Manager of Rodan + Fields."We are extremely excited about
this outreach campaign and have developed a broad range of programs to attract
and engage the Hispanic community."

"We are very optimistic that the business opportunity presented by Rodan +
Fields will have a positive economic impact on the Hispanic community due to the
family business culture," said Christian Diaz, Vice President of Sales at Rodan
+ Fields. "It offers people the possibility to establish their own business
regardless of language or education. And, in this economy, when many people are
looking for ways to generate additional income, it provides a means to create a
family business based in the home."

To launch this outreach, Rodan + Fields has signed on as spokesperson and
ambassador for the U.S. Hispanic market, Aliza Lifshitz, M.D., better known to
the Latino community as la Doctora Aliza.Named as one of the 100 Most
Influential Hispanics by Hispanic Business Magazine, Dra. Aliza, is one of the
most well-known and respected physicians in the Hispanic community. Through this
partnership, the brand will extend its mission of empowering people by bringing
not only dermatologic skincare, but a business opportunity to everyone.

Dra. Aliza will join Dr. Rodan and Dr. Fields on August 15 as the keynote
speaker at the Rodan + Fields National Hispanic Market Launch at the Sheraton
Gateway Suites in Chicago. This will be the first time that a Rodan + Fields
business presentation will be held in Spanish.

Earlier this year Dr. Rodan and Dr. Fields teamed up with Dra. Aliza to provide
the skincare and beauty content for her new Spanish-language health and wellness
website, VidaySalud.com. The section, which is entitled Salud y Belleza,
includes original skincare articles straight from Dr. Rodan and Dr. Fields. The
goal is to help provide readers, many of whom never have the opportunity to
visit a dermatologist, with sound clinical advice so they can maintain healthy,
beautiful skin. Similar in scope to WebMD, VidaySalud.com is the largest
permanent source of health and wellness information in Spanish on the Web.

As part of its Hispanic outreach campaign, Rodan + Fields has assembled a
business team comprised of several senior executives with extensive experience
and expertise in the international and domestic Hispanic Market, along with the
internal infrastructure to fully support its Spanish language initiatives. This
includes a full Spanish language version of its website at
www.rodanandfields.com.

About Rodan + Fields

Founded by Dr. Katie Rodan and Dr. Kathy Fields, the creators of Proactiv®
Solution, Rodan + Fields Dermatologists is a direct selling skincare company
that offers individuals the confidence of healthy, radiant skin though
clinically-proven skincare regimens, as well as the opportunity to gain freedom
and financial security as independent business Consultants. The company made the
unprecedented move out of department stores in 2007 and into the world of direct
selling in order to take the doctors` successful dermatological philosophy and
unique personal approach to business one step further. From problem
identification and superior dermatological-based formulations to unprecedented
support and follow-up, Rodan + Fields provides the most complete dermatological
experience outside of a medical office. Products are available through Rodan +
Fields Independent Consultants and at www.rodanandfields.com.

for Rodan + Fields Dermatologists
Mimi Field, 925-373-6717
mimifieldpr@comcast.net

Copyright Business Wire 2009