Pending Single-Family Home Sales Increase for Seventh Consecutive Month in San Francisco

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Mon Aug 17, 2009 7:55pm EDT

SAN FRANCISCO--(Business Wire)--
Changes in the volume of pending home sales have long been considered to be a
harbinger of the future direction of real estate markets. A drop signals
contraction; a rise signals expansion. 

For the seventh consecutive month, the volume of pending home sales in San
Francisco has risen, indicating that momentum is building in the San Francisco
housing market. 

"July traditionally is a slower month for home sales," noted Ilse Cordoni,
president of the San Francisco Association of REALTORS. "But in recent months,
sales activity in San Francisco`s higher-priced markets has showed signs of
picking up. That pick-up is reflected in the latest pending sales figures." 

Cordoni attributes improved pending sales figures to price concessions on the
part of sellers and historically low mortgage interest rates. 

Real estate sales take about a month to 45 days to complete-from contract
signing to close of escrow. Some can take longer if complications arise. And
some may never be completed, resulting in a failed sale. Pending sales represent
the number of contracts that have been signed and the potential for completed
sales down the road if all goes well. 

Rosen Consulting Group, which prepares a monthly analysis of the San Francisco
real estate market called Market Focus, observes in the August edition, "As the
rate of homes sales at the high-end of the market slowly increased through July
2009, the single-family median sales price increased by more than 29% to
$785,000, from January 2009. The dramatic increase in the median price is
primarily the result of the increase in high-end sales." 

Sales activity in the lower end of the market in San Francisco continues to be
robust, spurred on by short sales and the first-time home buyer tax credit
currently available. 

Because of reduced prices, the Rosen Consulting Group reports that pending
condominium sales maintained a healthy pace in July 2009. Close to half of all
pending condominium sales are located in the central part of the city, including
neighborhoods such as Mission Bay, South Beach, Potrero Hill and Noe Valley. The
group believes that as developers of recently completed projects continue to use
price concessions and deep discounts to move units, sales activity will continue
to improve in this segment of the market. 

Real estate data in Market Focus is provided by Terradatum. Market Focus is
written by the Rosen Consulting Group. For additional information on the real
estate market or Market Focus, please contact:

 San Francisco Association of REALTORS                             Rosen Consulting Group            
 
301 Grove Street                                                 
1995 University Ave., Ste. 550   
 
San Francisco, CA 94102                                          
Berkeley, CA 94707               
 
415-431-8500 x132                                                
510-549-4510                     
 
www.sfrealtors.com                                               
www.rosenconsulting.com          


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San Francisco Association of REALTORS
Jim Fabris, 415-431-8500 ext. 132 

Copyright Business Wire 2009

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