Autonomy Wins Best Innovation Award for its Ground-Breaking Meaning Based Marketing...

Autonomy Wins Best Innovation Award for its Ground-Breaking Meaning Based
Marketing Solutions Portfolio
Coveted Accolade Celebrates Autonomy's Sector-Defining Vision and Technology

CAMBRIDGE, England and SAN FRANCISCO, August 17 /PRNewswire-FirstCall/ --
Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in
infrastructure software for the enterprise, today announced that it has been
named the winner of the 'Best Innovation Award' in the Best Business Awards
2009 for its sector-defining Meaning Based Marketing (MBM) solutions
portfolio. The prestigious accolade highlights Autonomy's unique ability to
develop industry-firsts and successfully bring them to market. MBM has
transformed how businesses understand and interact with their customers in
today's multi-channel, digital world, resulting in dramatic improvements to
business outcomes. Powered by Autonomy's acclaimed meaning-based technology,
MBM delivers the most comprehensive understanding of customer interactions,
and automates the appropriate action so that each connection can be
individualized and optimized.
"We particularly like the fact that Autonomy's products go beyond the
conventional tracking and analysis systems provided by many of its
competitors," said Andrew Areoff, Director at Areoff and a Judge at the Best
Business Awards. "Autonomy's innovative Meaning Based Marketing (MBM)
solutions portfolio allows companies to increase sales through the
intelligent monitoring and real-time reaction to all forms of user
interaction from text through to rich media and even call centre conversion
analysis. These areas of the supplier/customer interaction that are very
rarely addressed in conjunction with the more usual forms of interaction give
the Autonomy solution a real competitive edge in helping companies to be more
profitable."
Nowadays, the web is the most powerful tool for businesses of all sizes
to inform, persuade, and build trust and loyalty with customers and
prospects. But if web visitors don't get what they are looking for quickly,
chances are they will turn to look at competitive offerings. The ability to
effectively engage and convert customers as well as retain their attention
over time is determined by the ability to listen to them, understand their
true intent, and respond appropriately with an engaging experience.
Autonomy's Meaning Based Marketing (MBM) solutions portfolio empowers
marketers with the ability to deliver the right web experience to the right
person at the right time based on an understanding of visitor interactions,
patterns, behaviors, histories, and interests across multiple channels,
providing a competitive arsenal for transforming and growing their online
presence.
"Autonomy's innovations allow companies to leverage the richness of
unstructured information from a number of sources in real-time and react at
the point of opportunity rather than after the event. It is this instant
reaction and intelligent gathering of information that made Autonomy's entry
stand out," concluded Areoff.
Please visit http://www.autonomy.com/mbm/solutions to find out more.
About Autonomy Interwoven
Autonomy Interwoven, the leader in web content management, leverages its
unique meaning-based technology to deliver the most comprehensive suite of
marketing optimization and customer interaction solutions. Our flagship
products, TeamSite and Optimost, enable marketers to increase results by
automatically delivering the right combination of content and offer by
understanding the intentions and profile of each customer. This Meaning Based
Marketing approach produces the most engaging, timely and profitable customer
experiences regardless of whether people interact with your organization by
phone, Web, email, chat, or social networks. Unlike legacy approaches that
analyze historical trends, Autonomy Interwoven does not require tagging,
enabling marketing and IT people to work on higher value activities.
Autonomy Interwoven powers the world's leading corporate websites, media
and ecommerce sites with 9 of the top 10 global brands relying on Autonomy
Interwoven to maximize their marketing and customer interactions. Autonomy's
customer base is comprised of more than 20,000 organizations, including
Adidas, Allstate, the American Medical Association, AT&T, Avaya, Bank of
America, BT, Channel 4, Delta Air Lines, Discovery Communications, FedEx,
Ford, Konica Minolta, Lenovo, McAfee, Qantas Airways, Schneider Electric,
Shutterfly, Tesco and Virgin Mobile. Please visit
http://www.autonomy.com/interwoven to learn more.

Autonomy Editorial Contacts:

Assia Svinarova
Autonomy (UK)
+44-1223-448000
assias@autonomy.com

Edward Bridges
Financial Dynamics (UK)
+44-207-831-3113
edward.bridges@fd.com

David Vindel
The Red Consultancy
+44-207-025-6529
david.vindel@redconsultancy.com

Ian Bain
The Red Consultancy (US)
+1-415-618-8806
ian.bain@redconsultancy.com

SOURCE Autonomy Corporation plc

Autonomy Editorial Contacts: Assia Svinarova, Autonomy (UK), +44-1223-448000,
assias@autonomy.com; Edward Bridges, Financial Dynamics (UK),
+44-207-831-3113, edward.bridges@fd.com; David Vindel, The Red Consultancy,
+44-207-025-6529, david.vindel@redconsultancy.com; Ian Bain, The Red
Consultancy (US), +1-415-618-8806, ian.bain@redconsultancy.com.