Spore Franchise Leaps Onto Nintendo Platforms This October

- Create, Fight and Explore Spore-Style for the First Time on the Wii -
EMERYVILLE, Calif.--(Business Wire)--
Get ready for heroic battles, vibrant worlds and boundless creativity! Maxis,an
Electronic Arts Inc. (NASDAQ:ERTS) studio, today announced that Spore Hero and
Spore Hero Arena will be available at North American retailers on Oct. 6 2009
and internationally on Oct. 9, 2009. Built from the ground up exclusively for
the Wii and Nintendo DS platforms, Spore Hero and Spore Hero Arena introduce a
new level of action-packed adventure and combat to the critically acclaimed
Spore franchise.

"Spore Hero and Spore Hero Arena give Spore and Nintendo fans a new, dynamic and
engaging way to interact with their customized creature heroes," said Lucy
Bradshaw, VP and General Manager at Maxis. "Players` heroes take center stage as
both games, distinctly tailor-made for its Nintendo platform, infuse creativity,
combat and adventure to create a unique gameplay experience on the Wii and
Nintendo DS."

Spore Hero delivers the unparalleled creative freedom of Spore in an
action-adventure game created exclusively for the Wii. Set in a rich and vibrant
3D world, Spore Hero empowers the player to become the hero as they embark on an
epic quest to save their creature`s home planet from destruction. Along this
journey, players engage in fun battles, and solve puzzles to collect and unlock
more than 250 new creature parts, all with unique abilities. These parts, which
can be used to customize creatures in the revolutionary Spore Creature Creator,
can change the way creatures will play and fight in the world. Players can also
utilize their brawling skills in a dynamic multiplayer mode, where they battle
their friends with their own customized creature to become the `baddest` Spore
hero around!

Spore Hero Arena catapults players into a galaxy filled with fun and intense
arena-based combat. Featuring an all-new story set in the same universe as Spore
Hero, Spore Hero Arena takes players on a quest to save planets in their galaxy
from an evil force. Throughout the game, players create their own unique
gladiator hero creature and guide it from planet to planet as they fight enemy
creatures, collect new parts, gain upgrades and unlock special abilities that
will benefit their hero. Developed with multiplayer capabilities in mind, Spore
Hero Arena also allows players to battle with up to three friends locally or
play with a friend over Wi-Fi, taking the Spore gameplay experience to an
entirely new and interactive level.

Available for $49.99 MSRP, Spore Hero is rated E10+ by the ESRB. Spore Hero
Arena is available for $29.99 MSRP and is rated E by the ESRB.

To learn more about Spore Hero and Spore Hero Arena, playminigames and download
fun content, please visit www.sporehero.com. For screenshots or press materials
about the Spore franchise, please visit http://info.ea.com.

About Spore

Spore, available for PC and Mac,gives players their own personal universe in a
box. Create and evolve life, establish tribes, build civilizations, sculpt
entire worlds and explore a universe filled with creations made by other gamers.
Spore gives players a wealth of creative tools to customize nearly every aspect
of their universe: creatures, vehicles, buildings, and even spaceships. Spore
Creatures, available on Nintendo DS, takes players on a quest to save their
species and the entire Galaxy. Meet, befriend or fight other creatures in a
number of unique Touch Screen-based activities. Spore Galactic Adventures,
available now, allows players to beam down to planets for the first time and
play, create and share missions with friends online. Available in October, Spore
Hero, exclusive to the Wii and Spore Hero Arena for the Nintendo DS, catapult
players into the role of a fully-customized hero creature fighting to save its
planet.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a
leading global interactive entertainment software company. Founded in 1982, the
Company develops, publishes, and distributes interactive software worldwide for
video game systems, personal computers, wireless devices and the Internet.
Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM,
EA MobileTM and POGOTM. In fiscal 2009, EA posted GAAP net revenue of $4.2
billion and had 31 titles that sold more than one million copies. EA's homepage
and online game site is www.ea.com. More information about EA's products and
full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA Mobile, POGO, Maxis, and Spore are trademarks or registered
trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Nintendo
DS and Wii are trademarks of Nintendo. Mac is a registered trademark of Apple
Computer, Inc. All other trademarks are the property of their respective
licensors.

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Electronic Arts
Nikki Flynn, 510-428-4323
nflynn@ea.com
Amanda Taggart, 510-428-4698
ataggart@ea.com
Tammy Schachter, 650-628-7223
tschachter@ea.com

Copyright Business Wire 2009