Specific Media Celebrates Milestone 10th Anniversary

A Decade After Inception, Specific Media Maintains Position as Largest
Independent Online Media Platform
IRVINE, Calif.--(Business Wire)--
Specific Media, the world's largest independent media platform, today proudly
celebrates its milestone 10th anniversary. Throughout the past decade, Specific
Media has played an integral role in solving the reach and data problems facing
brand advertisers by leveraging industry-leading inventory and data technologies
to provide the real-time insights, analytics and measurement required to produce
media`s best ROI.

What started with a credit card and the opportunistic vision of CEO Tim
Vanderhook, has grown into one of the fastest-growing global online media
companies. Today, Specific Media reaches more than 260 million consumers
worldwide and is continually ranked among the top media companies by comScore.
Specific Media now boasts 16 offices worldwide including the US, UK, Germany,
France, Denmark and Norway.

In its earliest stages, Specific Media developed a successful online advertising
strategy that captured the attention of advertisers who were tentatively
exploring opportunities in the emerging interactive world. A decade later,
Specific Media`s customer roster has grown to include 300 brands on the Fortune
500 list, spanning multiple vertical sectors including the automotive, retail,
travel, financial and consumer electronics markets.

"Specific Media`s tenth anniversary marks an exciting milestone for us," said
Tim Vanderhook. "We`ve experienced remarkable growth and success by evolving
with the industry and consistently staying several steps ahead of the game to
meet and exceed the needs of our customers. While we`ll certainly take a moment
to reflect, we`re innovating and planning for the tremendous opportunities the
next decade will provide."

Vanderhook attributes Specific Media`s success to its ability to remain at the
forefront of the industry. Along with its proprietary targeting platform,
Specific Media`s ability to convert its vast anonymous consumer data into
actionable insights enables the company to reach specific audiences online with
scale and accuracy.

Vanderhook is excited at Specific Media`s outlook for the future. "The industry
is rapidly moving towards a more advanced model in which advertisers are able to
understand their audiences` actions and motivations in ways never before
imaginable," Vanderhook said. "It leads to a smarter, more effective approach to
online advertising driven by analytics, an area in which Specific Media has
clearly outpaced its competition. It`s also an area in which Specific Media will
continue to invest heavily as we maintain the ability to deliver the best
audience insights, and ultimately the best results, in the industry."

About Specific Media (www.specificmedia.com)

Specific Media is uniquely positioned as the world`s largest independent media
platform, solving the reach and data problems facing today`s advertisers.
Specific Media enables advertisers to target consumers throughout North America
and Western Europe based on demographics, behaviors, geographic locations and
the contextual relevance of websites visited. Specific Media`s Premium Network
reaches nearly 160 million US consumers and 260 million consumers globally each
month. With a relentless focus on delivering measurable, predictable results in
a brand-friendly environment, Specific Media is defining tomorrow`s marketing
standards, today.

Ruder Finn, Inc.
Josselyn Salter, 415-249-6762
salterj@ruderfinn.com
or
Specific Media
Christine Schoultz, 949-861-8898
cschoultz@specificmedia.com

Copyright Business Wire 2009