Kbb.com Names 2009 Top 10 Back-to-School Cars

Editors Name Top New, Used Back-to-School Rides; Offer Shopping, Buying Tips
for Students and Parents

IRVINE, Calif., Aug. 17 /PRNewswire/ -- The 2009 Top 10 Back-to-School Cars,
www.kbb.com/schoolrides09, today were named by the expert editors from Kelley
Blue Book, www.kbb.com, the leading provider of new car and used car
information. With students heading back to high school and college campuses
nationwide, the expert kbb.com editors offer their top recommendations for
getting to and from class in an economical and reliable new or used car. The
editors also provide car shopping and buying tips to aid both students and
parents in this all-important purchase decision.

Along with choosing the right books, calculator and backpack for the upcoming
academic year, the return to school often calls for selecting a new (or used)
ride. Choosing the right kind of car can be a difficult process, especially
when parents and their children are at odds with what they need versus what
they want in a set of wheels. While features such as reliability, safety,
affordability and practicality are important to any parent, how quickly their
car accelerates and how cool it looks when cruising to the school football
game are often bigger concerns for students.

The good news is that there are plenty of vehicles out there that can please
both parties. Those considering a new entry-level vehicle will find the
latest and greatest safety and technology advancements, a full warranty and,
of course, that new-car smell. If saving money places higher on the "must"
list, then there are plenty of dependable used cars out there that would suit
the needs of any young adult.

"This year especially, with 2009's tough economy and recent new-car-purchase
stimulus programs like 'Cash for Clunkers,' we're seeing abundant deals on
great back-to-school cars," said Jack R. Nerad, executive editorial director
and executive market analyst for Kelley Blue Book's kbb.com. "Vehicles are
better built and better equipped than ever before, and there are a variety of
options available to suit the needs of any parent, and inevitably satisfy the
wants of any teen."

Every new car listed on this year's kbb.com Top 10 Back-to-School Cars list
features New Car Blue Book Values starting under $18,000. Kelley Blue Book's
New Car Blue Book Values reflect real-world transaction prices and provide a
more useful comparison point than Manufacturer's Suggested Retail Price
(MSRP).

Every used car identified has a Kelley Blue Book Suggested Retail Value of
less than $12,000. These values represent what a consumer can expect their
local dealer to ask for the vehicle in question, and from which they can
negotiate downward. For each model, the kbb.com editors chose the most recent
model-year available that came in under $12,000, priced using mileage matching
each car's age. The editors chose 2005 as the earliest qualifying year.

Sample Choices from kbb.com's 2009 Top 10 Back-to-School Cars List

2010 Kia Soul
2010 Mazda3
2009 Ford Focus
2007 Suzuki SX4
2006 Honda Civic
2005 Chevrolet Silverado

For the remaining 2009 Top 10 Back-to-School Cars choices, including full
editorial commentary and reasoning behind each of the editors' picks, visit
the Top 10 Back-to-School Cars story in kbb.com's Latest News section at
www.kbb.com/schoolrides09.

CAR SHOPPING AND BUYING TIPS FOR STUDENTS AND PARENTS:
Arguably some of the vehicles on the lists may be cooler than others (but cool
is, after all, in the eye of the beholder), and some are more practical, but
each offers a balance of attributes that qualifies it as a great option for a
back-to-school ride. To help ensure driving and ownership satisfaction into
the coming school year and beyond, follow these guidelines for getting the
right car at the right price:
-- Do Your Research - All the information you need to put together a
short
list of favorite vehicles is available at kbb.com, including expert
reviews, real-world values, side-by-side comparisons, safety and
reliability ratings and more. There are even tools like a newly
enhanced Perfect Car Finder(R): Photo Edition that can help you decide
exactly what ride is best for you.
-- Consider Your Green Options - Visit the comprehensive KBB(R) Green
section at www.kbb.com/green to learn about fuel-efficient vehicle
options and various environmentally friendly technologies, participate
in Green blogs and forums, take the Fuel Efficiency Challenge and
more.
-- Drive Two or Three Different Models - It's easy to enjoy a test
drive in the vehicle at the top of your list, but without driving one
or
two others to compare, you might easily miss out on something you'd
like even more.
-- Buying Used? - Whether buying from a private party or a dealer,
it's always a good idea to have any used vehicle checked out by a
reputable independent service shop. When purchasing from an
individual,
print the private-party value from kbb.com as well as Kelley Blue
Book's 27-point Vehicle Condition Quiz to take with you. These
items will help you determine the "actual" condition and value
of the vehicle.
-- Buying New? - Always use a vehicle's New Car Blue Book Value, not
Manufacturer's Suggested Retail Price, as your basis for comparing
vehicles and negotiating with the dealer. New Car Blue Book Value
reflects real-world selling prices, which are often hundreds or even
thousands of dollars less than MSRP.
-- Parents: Don't buy a car for your teen without driving it
yourself, as your experience can help you identify problems or
shortcomings that your teen may not notice. Also, trust your own
judgment and don't let your teen talk you into buying a vehicle
with which you're not fully comfortable.

-- Teens: Do all of your homework before you meet with mom or dad; show
them you are responsible and ready for a car, and make it easy for
them
to say "yes" to your well-researched choice.

About Kelley Blue Book (www.kbb.com)
Since 1926, Kelley Blue Book, The Trusted Resource(R), has provided vehicle
buyers and sellers with the new and used vehicle information they need to
accomplish their goals with confidence. The company's top-rated Web site,
www.kbb.com, provides the most up-to-date pricing and values, including the
New Car Blue Book(R) Value, which reveals what people actually are paying for
new cars. The company also reports vehicle pricing and values via products and
services, including software products and the famous Blue Book(R) Official
Guide. According to the C.A. Walker Research Solutions, Inc. - 2008 Spring
Automotive Web Site Usefulness Study, kbb.com is the most useful automotive
information Web site among new and used vehicle shoppers, and half of online
vehicle shoppers visit kbb.com. Kbb.com is a leading provider of new car
prices, car reviews and news, used car blue book values, auto classifieds and
car dealer locations. No other medium reaches more in-market vehicle shoppers
than kbb.com.

SOURCE Kelley Blue Book

Robyn Eckard, +1-949-268-3049, reckard@kbb.com, or Joanna McNally,
+1-949-268-3079, jmcnally@kbb.com, or Brenna Robinson, +1-949-267-4781,
berobinson@kbb.com, all of Kelley Blue Book