myYearbook VIP Club Proves Freemium Subscription Model Can Work for Social Networks

One-Third of myYearbook`s Seven-Figure Monthly Revenue Now Driven by Virtual
Currency
NEW HOPE, Pa.--(Business Wire)--
myYearbook, the best place to engage teens and one of the 25 most-trafficked
sites in the United States, today announced the initial success of their new VIP
Club subscription model. The VIP Club provides users the option to pay for perks
and privileges throughout the site and is offered at three different price
points, each with varying benefits. The heart of the VIP Club is Lunch Money,
myYearbook`s integrated virtual currency.

The VIP Club subscription model is the culmination of a three-part strategy to
diversify myYearbook`s revenue streams into virtual goods and virtual currency.
In addition to the new subscription model, myYearbook also built out the ability
to directly buy Lunch Money and created a CPA platform for providing
high-quality branded experiences to users in return for virtual currency. Now,
more than 33% of myYearbook`s revenue is derived through these three methods
which didn`t exist just one year ago. As a result, myYearbook is profitable,
with revenues up 120% in 2009 over 2008.

"The freemium model has been an important part of myYearbook`s monetization
strategy, and we remain bullish on the additional revenue possibilities that
this model will bring," said Geoff Cook, CEO of myYearbook. "This success allows
us to focus even more on delivering high-quality social media applications for
our users while remaining the best place to meet new people on the Internet."

With 55% month-over-month VIP Club growth and an increasing percentage of both
new and active users subscribing to the VIP Club, the model has proven to bring
in revenue while enhancing the user experience for VIPs. myYearbook users join
the VIP Club to increase their earning power for Lunch Money, which is
seamlessly integrated throughout the myYearbook site. Additional VIP Benefits
include access to exclusive VIP Gifts, privileges in myYearbook`s popular Match
application, mass sender access, and VIP benefits in all of myYearbook`s many
social games.

Lunch Money was launched in 2007 in order to drive engagement and enrich
gameplay and is now the core motivator that drives many of the member
interactions on myYearbook, so much so that people are willing to pay a premium
to earn additional Lunch Money. Users interact with this virtual currency in
multiple ways, from donating to their favorite Causes and purchasing exclusive
premium gifts to wagering in Battles and winning extra prizes in Games.

Advertisers are leveraging the desire for this virtual currency by rewarding
users who interact with their brands. By watching sponsored videos, giving
premium virtual gifts and completing surveys, users are actively interacting
with brands while simultaneously making Lunch Money to spend throughout the
site.

VIP Club memberships are available at three levels - green for $6.99, gold for
$9.99 and black for $19.99 - with increased access and features for the higher
levels. For more information on benefits and privileges, please visit
vip.myyearbook.com.

About myYearbook

Founded by brother-and-sister teen entrepreneur duo Dave and Catherine Cook,
myYearbook.com is the best place to engage teens. According to comScore,
myYearbook is one of the 25 largest sites in the United States as measured by
time spent and pageviews. It is also the largest site in the comScore Teens
category by a wide margin in visits, minutes, and pageviews. myYearbook has
grown from a single high school to more than 20 million members. The average
myYearbook member visits the site 9 times per month and spends 20 minutes per
visit, making myYearbook one of the most engaging social media destinations on
the internet.

Dig Communications for myYearbook
Caitlin Davis, 650-793-3374
myyearbook@digcommunications.com

Copyright Business Wire 2009