Attention, Shoppers! The Highly Anticipated Retailer and Events Roster is Unveiled...

Attention, Shoppers! The Highly Anticipated Retailer and Events Roster is
Unveiled at Fashionsnightout.com
MORE THAN 700 STORES TO CELEBRATE THE SINGLE LARGEST SHOPPING EVENT IN NEW
YORK CITY HISTORY ON SEPTEMBER 10, 2009

NEW YORK, Aug. 17 /PRNewswire/ -- Fashionsnightout.com today unveiled its
highly anticipated list of participating retailers and the exciting events
they have planned for shoppers during the five-hour September 10 extravaganza.
Stores throughout New York City's five boroughs will host celebrity and
designer appearances, musical and Broadway performances, styling seminars,
fashion shows, and photo exhibits, and will offer limited-edition Fashion's
Night Out merchandise, gifts with purchase, refreshments, and more!

Fashion's Night Out invites shoppers to visit fashionsnightout.com to discover
what their favorite store, designer, or brand has up its sleeve for the
evening. Fashionistas can also take advantage of daily updates on Fashion's
Night Out's Facebook page and Twitter (FNOnyc) feed.

"On the evening of September 10, Fashion's Night Out, spanning all five
boroughs, will highlight why New York City's vibrant and diverse
fashion-and-retail industry is admired throughout the world," said George
Fertitta, CEO, NYC & Company. "The citywide celebration will showcase the
unique shopping opportunities available to New Yorkers and visitors, while
encouraging retail support and giving back to important NYC causes."

"Little did I think when the idea of Fashion's Night Out was first dreamed up
this past March during the Paris collections that we would have over 700 and
counting retailers, designers, and brands joining us on the night of September
10," said Anna Wintour, editor in chief, Vogue. "Of course, I've always known
the New York fashion industry to rise brilliantly to a challenge, but I am
absolutely thrilled, awed, and more than a little proud that it has reacted so
brilliantly to this initiative. There is so much planned that we could shop
till dawn and still not see and do everything."

"Fashion's Night Out is that rare opportunity to meet the person behind the
label," said Steven Kolb, CFDA Executive Director. "Some of the best known as
well as up-and-coming talent will be out and about all across New York during
the event."

Designed to celebrate fashion, restore consumer confidence, and boost the
economy, Fashion's Night Out will be the single largest shopping event in New
York City history. Created by Vogue, the Council of Fashion Designers of
America, NYC & Company, and the City of New York, the initiative on September
10 will also mark the support of two important New York charities: The
September 11 Memorial and Museum at the World Trade Center will receive 40
percent of the proceeds from the sale of a limited-edition Fashion's Night Out
T-shirt at participating retailers. The NYC AIDS fund will benefit from a
citywide clothing drive (sponsored by IMG) that will begin on the 10th at
various retail and public locations, and will culminate on September 12, 2009.
For more information on the evening's charitable endeavors and ways people can
help, log on to fashionsnightout.com/volunteer.php.

Highlights of Fashion's Night Out include:

Fashion/beauty appearances (partial list): Fashion and beauty's elite will be
making special appearances at retailers throughout the city, including Max
Azria, Badgley Mischka, John Bartlett, Manolo Blahnik, Oscar Blandi, Bobbi
Brown, Thom Browne, Tory Burch, Roberto Cavalli, Francisco Costa, Georgina
Chapman, Kenneth Cole, Diego Della Valle, Frederic Fekkai, Alberta Ferretti,
Patricia Field, Robert Graham, Douglas Hannant, Carolina Herrera, Tommy
Hilfiger, Jason Hoffman, Alejandro Ingelmo, Donna Karan, Michael Kors, Derek
Lam, Aerin Lauder, Nanette Lepore, Adam Lippes, Trish McEvoy, Gilles Mendel,
Rebecca Minkoff, Isaac Mizrahi, Kate Mulleavy, Josie Natori, Mary-Kate and
Ashley Olsen, Thakoon Panichgul, Zac Posen, Proenza Schouler, Oscar de la
Renta, Narciso Rodriguez, Lela Rose, Rachel Roy, Maria Sharapova, Shipley &
Halmos, Shoshanna, Christian Siriano, Peter Som, Albertus Swanepoel, Elie
Tahari, Isabel and Ruben Toledo, Edward Tricomi, Patricia Underwood, Diane von
Furstenberg, Alexander Wang, Vera Wang, Joel Warren, Stuart Weitzman, Jason
Wu, Yeohlee, David Yurman, and Giuseppe Zanotti, among others.

Celebrity/model appearances (partial list): Joy Bryant, Lauren Bush, Ciara,
Sean "Diddy" Combs, Cindy Crawford, Lynda Carter, Lily Donaldson, Nacho
Figueras, Chanel Iman, Hugh Jackman, Alexa Ray Joel, Jessica Joffe, Carmen
Kass, Miranda Kerr, Karolina Kurkova, Yasmin Le Bon, Adriana Lima, Angela
Lindvall, The Misshapes, Taylor Momsen, Pharrell, Sasha Pivovarova, Coco
Rocha, Liev Schreiber, Stephanie Seymour, Arlenis Sosa, Hana Soukupova,
Jessica Stam, Julia Stegner, Caroline Trentini, Ivanka Trump, Kerry
Washington, Erin Wasson, Daria Werbowy, and Caroline Winberg, among others.

Kickoff: The evening's festivities will kick off with a visit by Anna Wintour,
designer Michael Kors, and a surprise celebrity guest to the Macy's Queens
Center at 5:00 p.m. They will meet with shoppers and Macy's chairman,
president, and CEO Terry Lundgren inside a special Vogue boutique created to
showcase the best trends of the season. There will be a performance by the
Tony Award-winning cast of Hair, and Ms. Wintour and Mr. Kors will sign the
Fashion's Night Out tee for the first 50 customers.

Map and Incentives:
The official map of Fashion's Night Out, created by American Express, will
highlight the 700 participating retailers throughout the five boroughs. In
addition, American Express will be offering benefits exclusively available for
Cardmembers at stores and restaurants throughout the city. On September 9 and
10, maps will be distributed at key commuter sites across New York City,
including Grand Central and Penn Stations, the Port Authority, the Staten
Island Ferry Terminal and Columbus Circle. Look for Fashion's Night Out street
teams at these and select high-traffic shopping destinations during peak
morning and evening rush hours. For additional distribution at Official NYC
Information

Center & Kiosks log on to http://www.nycgo.com/?event=view.article&id=55512

In-store sweepstakes: Shoppers will have the opportunity to win an amazing
array of prizes on September 10 as part of citywide in-store sweepstakes.
Retailers will provide entry forms between 6:00 p.m. and 11:00 p.m. Prizes
include tickets to designer fashion shows; a makeover with beauty expert Bobbi
Brown on the Today show; a made-to-order wedding dress by Carolina Herrera;
haircuts by Sally Hershberger and Oscar Blandi; or an opportunity to visit a
Vogue fashion shoot with renowned photographer Patrick Demarchelier.

Free Transport: Enthusiastic shoppers looking for a lift around town will be
able to take advantage of some free transportation in Manhattan. Courtesy of
Payless ShoeSource, four Gray-Line double-decker buses will provide the
Official Ride of Fashion's Night Out, looping between downtown and midtown,
and stopping at key shopping locations. For something a little more intimate,
Aveda's Experience Center at Fifth Avenue and West Nineteenth Street will
provide complimentary pedicabs within a fifteen-block radius south of the
store.

Special thanks to the following companies for their generosity and support:
Amex, Aveda, A White Label Product, Boylan Sodas, Eskimix, Estee Lauder, Getty
Images, Gray Line New York, Guggenheim Productions, IMG, Laird + Partners,
M*A*C Cosmetics, New York Cares, North6, Payless ShoeSource, Quaker Oats, Show
Media, The Wall Group, Tupelo Honey Productions, Urban Express.

Fashion's Night Out (FNO) is an unprecedented global initiative created to
celebrate fashion, restore consumer confidence, and boost the industry's
economy. In the United States, the program is a collaboration between American
Vogue, the Council of Fashion Designers of America, NYC & Company, and the
City of New York. On September 10, 2009, more than 700 stores will stay open
late to put the fun back in shopping, with designer appearances, live windows,
celebrity guests, and other special events. In addition, two important New
York charities -- the September 11 Memorial and Museum and the NYC AIDS Fund
-- will benefit from the initiative via the sale of a charity T-shirt and a
citywide clothing drive, respectively. On the same night around the world,
and led by twelve international Vogue editions (United Kingdom, Greece, Italy,
Russia, France, Brazil, India, Spain, China, Germany, Japan, and Taiwan), each
country will tailor its Fashion's Night Out celebration to appeal to its
city's unique retail environment.

SOURCE Fashion's Night Out

Susan Portnoy, +1-212-286-6047, susan_portnoy@condenast.com, or Emily Weber,
Fashion's Night Out, +1-212-286-2411, emily_weber@condenast.com, both for
Fashion's Night Out, or Emma Thomas, NYC & Company, +1-212-484-1279,
Ethomas@nycgo.com