People to People Ambassador Programs Receive a Top Net Promoter Rating of 60.8

Customer Loyalty Ratings Based on Consumer Travel Experience with Company

SPOKANE, Wash., Aug. 18 /PRNewswire-FirstCall/ -- People to People Ambassador
Programs, the leader in global educational travel experiences, today announced
that the company has received an overall Net Promoter rating of 60.8 percent.
Net Promoter is the internationally recognized tool that measures the
dimensions of loyalty by asking, "How likely are you to recommend this company
(product, service or brand)?"

Developed by Satmetrix, Bain & Company, and Fred Reichheld, the Net Promoter
concept was first popularized through Reichheld's book The Ultimate Question,
and has since been embraced by leading companies worldwide as the standard for
measuring and improving customer loyalty. The Net Promoter Score, or NPS(R),
is a straightforward metric that holds companies and employees accountable for
how they treat customers.

According to research firm Satmetrix, companies with the most efficient growth
engines operate at NPS efficiency ratings of 50 - 80 percent with an average
company rating of approximately five -10 percent. If a company's "growth
engine" were running at perfect efficiency, 100 percent of its customers would
be converted into promoters instead of detractors.

"Customer satisfaction and our commitment to safe educational travel are keys
to our success," said Peg Thomas, president of People to People Ambassador
Programs. "We work diligently each year to turn our travelers, both students
and adults, along with parents, teachers, and other constituencies into
passionate travelers and global citizens that often return on trips with us
via our alumni programs. We are happy to now add the Net Promoter rating to
our measurement criteria in order to identify areas for improvement and better
results."

People to People Ambassador Programs sends thousands of students and teachers
from all 50 states on unique educational experiences to 46 countries around
the world. The experiences are centered on travel and learning with unique
access to both people and cultural activities. Students and parents are asked
to complete a survey after each travel experience is completed. The Net
Promoter rating will be measured annually as well as other satisfaction
metrics.

For nearly 50 years, People to People Ambassador Programs has provided
educational travel experiences for youth and adults. The organization has
safely travelled more than 400,000 people and operated programs through some
of the most historic and challenging times, including the current economic
recession, Tiananmen Square, Gulf War, War in Iraq, September 11, and the
London bombings.

Giving back:
Students and teachers in the programs spend nearly six-months prior to
departure learning about their destinations and discovering its cultural
differences. Participants also contribute more than 140,000 hours of volunteer
time at home and around the world each year. From releasing sea turtles in
Greece to working with school children in Africa and assisting local
communities with harvest in China, the programs make a global impact, one
service project at a time and teach students the value of service within their
own communities back at home.

About People to People Ambassador Programs

People to People Ambassador Programs is the most recognized and respected
educational travel provider and has provided more than 400,000 citizens of the
world the opportunity to promote peace through understanding. The Ambassador
Programs include Citizen, Student, Sports, and Leadership to promote
international and domestic programs for professionals, students, athletes, and
the leaders of tomorrow. Participation in a People to People Ambassador
Program contributes directly to personal success in a globalized world and
fosters international friendships. Our hands on, unique, educational travel
programs provide access to people and places beyond compare, and combine
immersive cultural experiences with personal interaction to create global
impact.

For nearly 50 years, People to People Ambassador Programs has helped
participants travel to seven continents while maintaining an extraordinary
track record of travel safety. Our safety record is the result of many
factors, including a reliance on federal guidelines, the strength and
experience of our leaders, our organization's expertise and experience in
program destination countries, a vast global network of resources and team
members, and a sincere commitment to the wellbeing of our Ambassadors and
their families. For more information visit: www.peopletopeople.com.

People to People Ambassador Programs serve as the exclusive educational travel
provider of People to People International (PTPI), the nonprofit, Kansas
City-based organization founded by President Dwight D. Eisenhower to promote
peace through understanding worldwide. PTPI and Ambassadors Group are united
in their mission of bridging cultural and political borders through education
and exchange.

About Ambassadors Group

Ambassadors Group, Inc. (Nasdaq: EPAX) is a socially conscious, education
company located in Spokane, Washington. Ambassadors Group is the parent
company of People to People Ambassador Programs, World Adventures Unlimited,
Society for Global Citizens, and BookRags, an educational research website.
The company also oversees the Washington School of World Studies, an
accredited travel study and distance learning school. Additional information
about Ambassadors Group and subsidiaries is available at
http://ambassadorsgroup.com.

SOURCE Ambassadors Group, Inc.

Dan Lee of Weber Shandwick, +1-425-452-5495, dlee@webershandwick.com, for
Ambassadors Group, Inc.