TurnTo Delivers Significantly Enhanced Social Shopping Experience to Current & New...

TurnTo Delivers Significantly Enhanced Social Shopping Experience to Current &
New Partners
TurnTo Networks Unveils Major Upgrade to the TurnTo Social Shopping Widget,
Welcomes 17 New Partner Sites

NEW YORK, Aug. 18 /PRNewswire/ -- TurnTo Networks, Inc. has launched a major
upgrade to the TurnTo Social Shopping Widget that offers new features to
provide shoppers with more connections to trusted sources of advice with less
effort.

TurnTo is also welcoming 17 more ecommerce websites to the network. These new
partners are joining the TurnTo network of online stores, travel portals, and
non-profit sites, all of which have upgraded to the new version.

The new TurnTo system offers expanded capabilities that foster shopper trust
and provide social information to aid in purchase decisions. A shopper can now
anonymously identify the number of their friends who are past-customers of a
TurnTo partner store simply by entering a friends list from a source like
Facebook or an email address book. If the shopper has questions, the store
can ask those past-customers to serve as references, which connects them to
the shopper. This strengthens the ability of the TurnTo system to find
"trusted references" for shoppers by leveraging the store's entire customer
base, while completely preserving customers' privacy.

Additionally, all shoppers - even those who do not enter a friends list - will
now have access to basic social shopping information that drives increased
conversion rates and raises average order value; this includes data such as
which items are popular among their neighbors, which items have been highly
recommended recently, and which items are hot sellers overall.

"We are delighted to see the enhancements included in the newly released
TurnTo social shopping widget. It represents a big step forward with just the
features we needed, and one that puts us on the cutting edge of Social
Shopping," said Amitai Sasson, Marketing Manager of overstockArt.com.

"It will boost our bottom line," said Sherry Comes, President and Founder of
CoffeeCakes.com. "With this new version, TurnTo figured out a way to deliver
trusted reference information to our shoppers from day one."

"We've been listening to feedback from both shoppers and our merchant
partners," said George Eberstadt, TurnTo CEO and Founder. "Both groups want
the system to deliver more trusted reference information to more shoppers more
easily. Our enhanced system makes that happen. We already saw substantial
lift in conversion and average-order-value from the old system, and we expect
the results after this upgrade to be even better."

Welcoming New Merchant Partners

The TurnTo network has grown steadily since its launch in 2008, representing a
diverse group of online merchants who recognize that people are more likely to
buy from a store where they see their friends shop. TurnTo is welcoming 17
additional online merchants that have recently joined the TurnTo network and
are already live or will be shortly. These new partners include:
-- Intrepid Travel: offering over 300 trips in over 50 countries,
specializing in 'off the beaten track' adventures, organizing
trips for 17 years, with over 30,000 travelers joining them each year.
-- Jomashop: No. 209 in the Internet Retailer Top 500 Guide, has been in
the wholesale and retail trade of upscale luxury brand name goods such
as watches, fine writing instruments, handbags and luxury crystal
since
it was founded in New York in 1987.
-- Stylin' Trucks, a (sister) company of JC Whitney: a 20-year leader
in providing performance products for sport, off-road and pick-up
trucks, as well as SUVs. Parent auto parts retailer J.C. Whitney &
Co. is No. 115 in the Internet Retailer Top 500 Guide.
-- EyeBuyDirect: A leading online eyewear seller and an Internet Retailer
Hot 100, EyeBuyDirect is a global prescription lab and optical
retailer
specializing in the volume production of affordable prescription
eyeglasses.
-- Overstock Art: the Internet leader in hand painted oil painting
reproductions at clearance prices.
-- BeyondtheRack: a private shopping club for men and women who want
designer brands at prices up to 70% off retail.
-- The Watchery: No. 278 in the Internet Top 500 offers brand name
watches
at substantial discounts to the manufacturer's suggested retail
price.
-- F+W Media: offers community, content, and connectivity to focused
markets of highly passionate enthusiast communities.
-- Country Pet: a producer of all-natural pet food and treats, running on
a
NetSuite platform.
-- The Mountain Fund: dedicated to achieving the Millennium Development
Goals at the grassroots level, The Mountain Fund and its global
network
of partners span every corner of the globe eliminating poverty in
mountain regions.
-- CoffeeCakes.com: with an ever-expanding product line includes
coffeecakes, whiskey cakes, rum cakes and travel mugs, CoffeeCakes.com
distinguishes itself from other Internet retailers because of its
obsession with providing superior customer service.
-- Accessory Geeks: delivers high quality cell phone & iPod accessories
while providing information with geeky expertise.
-- Jamestown Distributors: an industry leader in marine and building
supplies for over 30 years.
-- Bloomex.ca: a national Canadian Floral company.
-- Christian Cinema: a motion picture production and distribution company
founded in 1999, born out of a desire to connect independent Christian
filmmakers with consumers.
-- Black Helmet Apparel: founded by a fireman for firefighters, Black
Helmet Apparel designs are hand drawn, and unique.

-- Wireless Emporium: provides consumers and on-the-go professionals a
one-stop shop for cellular phone and wireless device accessories as
the
leader in wireless accessories.

About TurnTo

TurnTo activates word-of-mouth by enabling visitors to an ecommerce site to
see when friends have experience with the site and the products it sells. For
the shopper, TurnTo provides trusted sources of advice at just the moment they
are most needed. For the merchant, TurnTo increases conversion rates, raises
average-order-value, and makes their site a better place to shop. More
information about TurnTo and its partner sites is available at www.turnto.com.

SOURCE TurnTo Networks, Inc.

Sadie Upchurch, Glinting Communications, +1-678-561-0474, sadie@glinting.com
or George Eberstadt, TurnTo Networks, Inc., +1-212-721-1160,
george@turnto.com