UPDATE 1-Fidelity's assets, inflows soar - company president

* Fidelity Investments inflows of $74 billion through June

* Assets up 12 pct to $2.9 trillion in year through July (Adds quote, detail)

BOSTON Aug 19 (Reuters) - Fidelity Investments' assets under administration soared to $2.9 trillion in the first seven months of the year, President Rodger Lawson said on Wednesday.

Total assets under administration were $2.9 trillion at the end of July and $2.8 trillion at the end of June, up from $2.6 trillion at the start of the year, Lawson said.

For the year through June 30, about $74 billion worth of net inflows roared into Fidelity's products and those that it sells for other companies, despite tumbling markets, Lawson and top financial officer Robert Chersi said in a presentation.

"It feels like in spite of all the stresses and strains (of the financial crisis) that we're coming out of this strong," Lawson told Reuters at the company's headquarters in the heart of Boston's financial district.

Both figures dwarf competitors by Fidelity's analysis and Lawson called them a testament to the closely-held company's diversified business base.

In addition to its well-known funds, the company also offers brokerage and retirement services, life insurance and employee benefits.

(Reporting by Ross Kerber, editing by Matthew Bigg, Bernard Orr)