Mobile Commons Appoints Anthony Risicato as CEO and Expands Client Roster

Mobile Commons` Mobile Messaging Platform Provides Innovative Solutions to
Marketers and Agencies for Mobile Campaign Management
NEW YORK--(Business Wire)--
Mobile Commons, Inc., a pioneer of easy-to-use technology for mobile marketing
campaigns, today announced the appointment of Anthony M. Risicato as its Chief
Executive Officer. In addition, the company announced that it is expanding its
partnerships with agencies on mobile marketing campaigns, leveraging its robust
technology platform. Mobile Commons` platform is designed to comprehensively
manage mobile communications programs in one interface. The intuitive Web-based
user interface and APIs seamlessly integrate SMS, voice and Web applications
with CRMs and databases, enabling companies and agency partners to quickly
launch scalable mobile marketing campaigns with robust analytics and reporting.
The platform also integrates Twitter, Facebook applications, Flash widgets, and
geo-location features. The company has a growing roster of clients, including
Credo Mobile, Service Employees International Union (SEIU), Oxfam International,
Andre Agassi Foundation, New York City Department of Public Health, Care USA,
National Association of Realtors and most recently, the National Basketball
Association`s (NBA`s) Sacramento Kings.

"As a mobile company, we have a really good idea of the strengths and weaknesses
of vendors in this space," said Becky Bond, director at CREDO Mobile. "Hands
down, Mobile Commons makes the most powerful and yet easiest to use tools of any
company big or small. The platform is just excellent and the attention you get
as a customer is top notch."

As CEO, Risicato, a 15-year interactive marketing veteran, will guide the
company through its next phase of development, building on its tremendous growth
over the last two years. Prior to joining Mobile Commons, Risicato was general
manager at Covario, the leader in interactive analytics focused on Global 2000
companies. From 2003 to 2007, Risicato was general manager at Innovation
Interactive, a performance marketing company, overseeing business development,
operations and product management. In 1998, Risicato joined DoubleClick, where
he spearheaded the international operations launch of DART for Advertisers (DFA)
based in London.

"Anthony`s deep expertise in interactive marketing, operations and managing
hyper-growth companies is a perfect fit for Mobile Commons," said Jed Alpert,
founder and chief strategy officer. "Our focus on easily connecting and
integrating SMS to brands, non-profits and advocacy groups continues to be a
clear advantage for us, and Anthony`s background will be critical to our
continued growth and further collaboration with agency partners."

Mobile Commons` award-winning Mobile Messaging platform has powered hundreds of
successful mobile campaigns in the brand advertising, advocacy, political and
charitable giving sectors. The integrated platform includes:

* mCommons - offers a wide-range of features that enables marketers to integrate
mobile messaging into campaign strategy, website, and CRM tools.
* mConnect - innovative voice application that easily ties in with email, Web,
and mobile campaigns. mConnect enables marketers to play pre-recorded audio
messages before connecting users to any number, particularly relevant to
targeted call-in campaigns.
* mCast - take incoming messages and project them onto any screen, at live
events, or into widgets and sites across the web
* mData - allows a marketer to upload a spreadsheet or connect to a database and
make it instantly accessible from any mobile phone so that consumers can access
information while on the go. Includes powerful geo-location technology.
* Mobile Giving - enables mobile donations and fundraising via text messages
that can be billed directly to donors` mobile phones

"The Mobile Commons team has built an outstanding mobile platform that is a
truly unique and powerful medium for brands and their agencies to connect and
engage with audiences," said Risicato. "SMS remains the `killer app` on mobile
phones, and I`m excited to help Mobile Commons continue to lead the way in the
marketplace."

About Mobile Commons

Mobile Commons pioneers easy-to-use technology for scalable mobile marketing
campaign management. The company`s award-winning mobile messaging platform helps
advertisers and agencies quickly launch and manage mobile marketing campaigns
from one Web-based user interface coupled with powerful analytics and reporting.
The platform`s user interface and APIs seamlessly integrate SMS, voice and Web
applications with CRMs and databases, as well as Twitter, Facebook applications,
flash widgets, and geo-location features. Mobile Commons` technology has powered
hundreds of successful mobile campaigns in the brand advertising, advocacy,
political and charitable giving sectors, including Credo Mobile, Service
Employees International Union (SEIU), Oxfam International, Andre Agassi
Foundation, NYC Department of Public Health, Care USA, National Association of
Realtors, National Basketball Association`s (NBA`s) Sacramento Kings,
DoSomething.org, World Wildlife Fund (WWF) and more. For more information,
please visit: http://www.mobilecommons.com or text MCOM to 30644.

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JHG
Natasha Grach / Shane Turner
MobileCommons_Team@jhg.com
+1.858.952.7840

Copyright Business Wire 2009