Sony Launches 'DigiDad Project' With Top Tier Daddy Bloggers

Fri Aug 21, 2009 4:52pm EDT

* Reuters is not responsible for the content in this press release.

Dads to Capture, Share Family Experiences Using Sony Gear

SAN DIEGO, Aug. 21 /PRNewswire/ --

    --  Sony Electronics is teaming up with influential daddy bloggers over
        next three months by loaning them products which they'll use to
        capture family experiences.
    --  Dads will complete assigned projects using Sony gear including BRAVIA
        televisions, Blu-ray players, Cyber-shots, Alpha DSLR cameras,
        camcorders, VAIO notebook computers and Reader e-books.
    --  Projects include Faces of Summer, Heritage Time Machine, Connected
        Living Room, Family Trip & Father/Child Read-a-thon.
    --  New Marketing Labs' Chris Brogan is working with Sony and the
        DigiDads to execute the project.

    --  To follow Sony's DigiDad Project

About the DigiDads
    --  Michael Sheehan,
        --  Avid technologist, blogger, social media pundit, loving husband
            father of three beautiful girls. Writes about technology, gadgets,
            software, hardware, parenting "hacks," and other tips
            & tricks.
        --  Meet Michael in his Vlog here.
    --  Max Kalehoff,
        --  AttentionMax is Max's platform to share ideas on marketing,
            media, start-up culture and raising kids
        --  Meet Max in his Vlog here.
    --  Brad Powel,
        --  The Chief Operating Officer of DadLabs Inc., Brad serves as
            for two of the DadLabs weekly web shows and is an avid daddy
            blogger, accomplished parenting speaker and social media panelist.
            He lives in Austin, Texas where he makes his home with his wife
            three wonderful children.
        --  Meet Brad in his Vlog here.
    --  C.C. Chapman, and
        --  Digital Dads was started in 2009 by C.C. As a long time blogger
            media producer, he noticed that whenever he wrote about his kids
            family it attracted more attention than anything else he created.
            he searched the web he discovered there were very few sites
            about being a dad, by dads and he decided it was time to have a
            where he could share his thoughts.
        --  Meet C.C in his Vlog here.
    --  Jeffrey Sass,
        --  A self-proclaimed gadget geek and early adopter, Jeff is an
            experienced technology and entertainment exec and an avid social
            media enthusiast. He has co-founded and run mobile commerce and
            technology companies and he has written and produced for film and
            television.  Since September 2008 Jeff has looked to his three
            as inspiration for weekly contributions to the popular Dad-O-Matic

        --  Meet Jeffrey in his Vlog here.

About Chris Brogan 
Chris Brogan is president of New Marketing Labs, a new media marketing agency,
and home of the Inbound Marketing Summit conferences and Inbound Marketing
Bootcamp educational events. He works with large and mid-sized companies to
improve online business communications through the use of social software,
community platforms, and other emerging web and mobile technologies. Learn
more about Chris here.

"New Marketing Labs is excited to be involved with this opportunity to work
with top tier dad bloggers involved with the Sony DigiDads project. We hope
this project will inspire all dads to utilize technology to capture some of
their special family moments.  We're excited to engage the dad blogger
community in this project and shine the spotlight on them."
-Chris Brogan, President, New Marketing Labs

"Sony Electronics has worked with mom bloggers on various projects and now we
are excited to bring this diverse group of dad bloggers into the conversation
about Sony's products and technology. Their enthusiasm for gadgets and honest
writing will hopefully be impactful to anyone following Sony's DigiDad
-Marcy Cohen, Sr. Manager Social Networking, Sony Electronics 

    Contact Information
    Sony Electronics
    Marcy Cohen
    Phone: 201-930-6884

    New Marketing Labs
    Chris Brogan
    Phone: 978-225-0850
    Website: |

Related Links: 
    --  Follow Sony's DigiDad Project at
    --  Twitter Hash Tag: #SonyDads

    --  Technorati Tags: Dad, Sony, Sony Electronics, Sony Dads, Sony DigiDad

SOURCE  Chris Brogan

Marcy Cohen of Sony Electronics, +1-201-930-6884,; or
Chris Brogan of New Marketing Labs, +1-978-225-0850,
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