Minds + Machines Announces Minds + Machines Italia

Plans Unveiled to Seek New .Roma Web Address For Individuals, Businesses &
Organizations in Rome
ROME--(Business Wire)--
Minds + Machines, the industry pioneer in seeking to create and operate new
top-level domains, is pleased to announce the formation of Minds + Machines
Italia, a joint venture with Massimo Ralli and his team behind creating the
.ROMA web address. Minds + Machines will act as the registry operator for .ROMA
and other Minds + Machines Italia clients, and also provide services related to
the application process for the .ROMA top-level domain.

Minds + Machines Italia will serve as the exclusive partner for Minds + Machines
in the Italian market. In addition to .ROMA, Minds + Machines Italia will seek
to create and operate new web addresses for Italian cities, Italian brands and
Italian generic words.

Under the joint venture, Roma TLD S.r.l. will seek approval to launch the .ROMA
top-level domain with a substantial portion of profits provided to the city of
Rome. The .ROMA top-level domain will provide businesses, organizations,
individuals and government agencies in Rome with a web address that identifies
them as based in the city.

"Minds + Machines is a leader and a pioneer in the new gTLD industry. I am
pleased to represent this company in Italy and to have .ROMA as our first
client," said Massimo Ralli, CEO of Minds + Machines Italia and founder and
president of Roma TLD S.r.l. "With the creation of Minds + Machines Italia,
Italian companies, cities and brands will have a unique opportunity to apply for
their own top level domains - and benefit from the world-famous M+M expertise
and the support of a local Italian office."

"This is a tremendous expansion of our reach as we step up our efforts to
participate in the most exciting new web addresses," said Antony Van Couvering,
CEO of Minds + Machines. "Italy is a great market, but we can`t address it
properly from the U.S. Minds + Machines Italia is a perfect partnership that
combines our technology and knowledge of ICANN with Mr. Ralli`s understanding of
the Italian market."

ICANN (Internet Corporation for Assigned Names and Numbers) will early next year
begin accepting applications for top-level domains named after cities,
companies, brands and entrepreneurial ventures. Cities worldwide are already
preparing to create their own web addresses, such as .london .roma .paris
.boston. ICANN will allow city-based Top Level Domains that local governments
approve.

Europe is leading the way in publicly-announced new top-level domain efforts for
cities and regions. Minds + Machines, with partners now in Italy as well as
Germany, is well-positioned to take participate in this trend.

In the last few months, Minds + Machines has announced participation in efforts
to create prominent new web addresses such as .ECO (www.supportdoteco.com), .NYC
(www.dotnyc.net) and .FOOD (www.dotfoodtld.com/video). The .ECO effort has the
support of former Vice President Al Gore, with a majority of profits dedicated
to fighting climate change. The .NYC effort has the support of former Mayor Ed
Koch, with a substantial portion of the profits dedicated to the City of New
York. The .FOOD effort has the support of internationally renowned chef Wolfgang
Puck, with a substantial portion of the profits dedicated to Meals on Wheels and
scholarships at the Culinary Institute of America.

ABOUT MINDS + MACHINES www.mindsandmachines.com

Minds + Machines is a full-service consulting and registry services company that
provides a complete registry solution for new TLD applicants. Minds + Machines
has secured an exclusive license to extend the CoCCA registry platform,
currently deployed in over 20 countries, to new generic TLDs. Minds + Machines
is a wholly-owned subsidiary of Top Level Domain Holdings, Ltd., a
publicly-traded holding company on the London AIM that is focused specifically
on the new top-level domain space.

ABOUT MASSIMO RALLI

Massimo Ralli, a roman MD and entrepreneur, is a world recognized expert in the
industry where he has been working since 1999 as the founder of DomainsBot, the
leading company in semantic domain analysis. Massimo is also the founder and
president of Roma TLD S.r.l., a company established for the purpose of gaining
approval to launch the new registry for the .ROMA top-level domain, and
thereafter to register domain names using the .ROMA suffix. The team behind
.ROMA has been working for years to bring this idea to life and gift the city of
Rome with its own local extension.

For Minds + Machines
Davidson Goldin, 646-386-9602
david@dolcegoldin.com

Copyright Business Wire 2009