REFILE-FACTBOX-U.S. soft drink consumption on the decline
(Refiling to fix link at bottom of story)
Aug 24 (Reuters) - The American Heart Association issued guidelines on Monday saying most American women should have no more than 25 grams (100 calories) of added sugar per day, and most men no more than 37.5 grams (150 calories) per day.
Changing tastes and a growing health-consciousness in recent years have made some consumers switch to drinks they see as healthier, such as bottled juices, teas, vitamin waters or energy drinks, which often have added sugar as well. (Refiling to fix link at bottom of story)
Here are some facts about sugar and soft drinks in the U.S. market:
* Regular soft drinks account for 33 percent of the total consumption of sugar or sugar syrups added to foods in the U.S. diet, making them the leading source of added sugar.
* Granulated sugar and candy account for 16 percent of added sugars, cakes, cookies and pies for 12.9 percent and fruit drinks such as fruit punch for another 9.7 percent.
* Sweet dairy products -- ice cream, sweetened yogurt and sweetened milk -- account for 8.6 percent.
* Beverage giants Coca-Cola Co (KO.N), PepsiCo Inc (PEP.N) and Dr Pepper Snapple Group Inc (DPS.N) control 89 percent of the U.S. carbonated soft drink market.
* The label on a 12-ounce can of Coca-Cola says it has 39 grams of sugar and 140 calories while a can of Pepsi-Cola says it contains roughly 41 grams of sugar and 150 calories, or more than a day's recommended allowance of added sugar, according to the new guidelines.
* In the United States, diet sodas account for about 30 percent of all carbonated soft drink sales, with full-calorie sodas making up 70 percent.
* The U.S. market for carbonated soft drinks, diet and non-diet, was worth nearly $73 billion last year. Including non-carbonated drinks such as teas, juices and energy drinks, it was worth about $110 billion to $115 billion.
* Overall U.S. sales volume of carbonated soft drinks fell 3 percent in 2008 to 9.6 billion 192-ounce cases, the lowest since 1997. There was a 2.3 percent decline in 2007.
* Beverage Digest estimates that U.S. per capita consumption for 2008 fell to about 760 8-ounce servings, compared to 849 servings in 2000.
* Even with the decline, the United States has the highest per-capita soft drink consumption in the world. Mexicans drink 674 soft drinks a year; Brazilians drink 315; Russians drink 149 and the Chinese drink 39 soft drinks per year.
* The top-selling carbonated soft drink in the United States last year was Coca-Cola, with 17.3 percent of the market. Pepsi-Cola had 10.3 percent, Diet Coke had 10 percent and PepsiCo's Mountain Dew had 6.8 percent. Dr Pepper was the fifth-biggest brand, with 6.1 percent.
Sources: Circulation; Journal of the American Dietetic Association; Beverage Digest (Reporting by Martinne Geller in New York and Julie Steenhuysen in Chicago; Editing by Maggie Fox)
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