Greening Newsstands: Report Shows How Publishers Can Increase Environmental Stewardship And Newsstand Revenue, Sales

"Green Paper" Tips Outline Best Industry Practices for Environmental and
Economic Challenges
WASHINGTON--(Business Wire)--
Newsstands can be more profitable and also better stewards of the environment,
according to a major new "green paper" from the Green America Better Paper
Project and Next Steps Marketing.

Geared to magazine publishers, the new paper - titled "Newsstand Marketing and
Distribution: Green at Retail" - outlines ways that publishers can achieve
higher efficiencies, increased sales, and build better brand awareness, even as
they are having a more positive impact on the environment.

"Some progress has been made but the magazine industry and environmental
protection can still become better allies," says Frank Locantore, Director of
the Green America Better Paper Project. "When on average 65-percent of newsstand
copies go unsold and magazine publishers are struggling financially one can make
a strong financial and environmental case for greater newsstand efficiency."

"We hope to provide practical solutions to publishers so they can reap the
rewards of better efficiencies, reduced costs, and greater profitability while
becoming green at retail," says Máire Walsh, Director of Client Services at Next
Steps Marketing.

Tips for socially conscious newsstand marketing including better efficiency
through order regulation, zero copy sales and non-returnable distribution are
outlined in the green paper. In addition, the paper provides tips for better
marketing and distribution through testing new markets, limiting risk,
maximizing your frequency, examining cover price and paper options, and
exploring environmental promotions.

The new "green paper" is available online at:
http://www.greenamericatoday.org/PDF/GreenAtRetail.pdf

According to the new paper, the changing economy and growing green movement
encourage stakeholders in the newsstand channel to explore how to take more
responsibility to reduce the channel`s environment impact. Some changes include
more publishers switching to recycled paper, wholesalers embracing recycling
unsold copies, and retailers-spearheaded by Green America Better Paper Project
initiatives- supporting environmental leaders in the industry by providing
premium retail placement to magazines printed on recycled paper. Wholesalers,
retailers, and publishers are discovering that by implementing environmental
practices they can reap benefits including additional revenue, greater newsstand
sales, and improved brand image.

For a more comprehensive list of magazines using recycled paper and sustainable
production processes, visit Green America`s Better Paper Project website:
http://www.BetterPaper.org/.

The Better Paper Project and Next Steps Marketing create special promotions on
high-visibility magazine racks at Barnes & Noble, Hastings Entertainment, and
other bricks and mortar stores, as well as online with Amazon.com for magazines
that use recycled paper. They are working on expanding these promotions to
additional online and retailer properties in order to recognize and promote the
achievements of magazines committed to environmental leadership.

ABOUT THE GROUPS

Green America's mission is to harness economic power-the strength of consumers,
investors, businesses, and the marketplace-to create a socially just and
environmentally sustainable society. Green America`s Better Paper Project
(http://www.BetterPaper.org/) provides assistance and resources to magazines in
order to help them become more sustainable and alleviate the pressures placed on
forests by printing on recycled paper and using sustainable production
processes.

Next Steps Marketing (www.nextstepsmarketing.com) builds and engages audiences
online, in print, and at the newsstand. From direct mail to email marketing to
retail and social marketing, Next Steps Marketing connects audiences to your
products.

Green America`s Better Paper Project
Frank Locantore, 202-872-5308
frank@GreenAmericaToday.org
or
Next Steps Marketing
Máire P. Walsh, 415-773-2044
maire@nextstepsmarketing.com

Copyright Business Wire 2009