Update: Sears Holdings Announces Manage My Home

* Reuters is not responsible for the content in this press release.

Tue Aug 25, 2009 12:12pm EDT

First of its Kind Home Organization Tool Helps Manage Your Home Life




CHICAGO, Aug. 25 /PRNewswire/ -- Consumers no longer have to wait to
experience an online paradise for home organization. Today, Sears Holdings
announced Manage My Home, the total home improvement online destination that
easily integrates into everyday life - and helps homeowners get more done at
home.

This first-of-its-kind interactive website offers free access to all the
necessary tools and resources any homeowner needs to keep a home running
smoothly, inside and out - whether they decide to do it themselves or get a
little help along the way.

The web is already buzzing with "Tweets" from Manage My Home's Neighborhood
helpers. The site's blog, "Unlock My Home" brings together a collection of
smart homeowners who share tons of smart help. Manage My Home also offers a
team of home experts that have seen just about everything over the last 25
years - and they love a challenge.

"Getting your home projects done smart is what makes Manage My Home different.
We enlist many experienced people to be your helpers to do just that," said
Jim Hilt, Chief Home Manager, Manage My Home and Divisional Vice President,
Sears Holdings. "By offering everything people need to manage their home tasks
and projects on one site, they don't have to worry about getting frustrating
jobs completed around their homes. They'll be able to turn the 'to-do' into
'done' just like the pros."

MANAGING YOUR HOME, EVERY STEP OF THE WAY

With just a few clicks, homeowners will see how easy it is to utilize all the
unique features on the Manage My Home site.

"Answers" helps get home-related questions answered by seasoned professionals
in more than 60 home care and product categories, as well as others who've
"been there, done that." The Manage My Home community of experts and
homeowners is ready to share what they know.

"Projects" give people the tools needed to get the job done, no matter how
large or small. With the detailed steps and the shopping list, getting the
project done is a snap. And, if someone needs a little assistance, Projects
can guide users to hire a Sears Home Services professional to provide the
support. When those jobs are complete, Projects also helps with ongoing
maintenance and upkeep.

"Lists" guides users as they put together a checklist of everything they need
to do around the house - and connects them with the products, services and
information needed to get it all done. Lists lets people set the due dates and
give a nudge when a little extra help is needed.  Best of all, users can see
what everyone else is up to and get help from them - including a personal
to-do list from home improvement expert Steve Watson at
www.managemyhome.com/stevewatson.

"Inventory" lets you keep better track of all the things that matter within
all areas of your home. It gives you one centralized location that houses
everything you need to know to keep your home running smoothly.

"Manuals" features the definitive collections of product owner's manuals on
the web and keeps track of everything that matters within a homeowner's most
important investment.  Users have already downloaded more than 3 million
owner's manuals from Manage My Home. And, if Manage My Home doesn't have the
manual, we'll use our exhaustive sources to find it.

The Manage My Home site has been in-market for early stage consumer testing of
the site's core features, including Owners Manuals and one-stop product
support, Inventory, Answers, Projects and the Manage My Home expert blog,
"Unlock Your Home." With the addition of the new To-Do List and the Twitter
Neighborhood, there's one place for homeowners to share ideas and find the
tools to get everything done around home the smart way.

"Projects for your home shouldn't feel like another dreaded to-do. Manage My
Home has the advice, inspiration and tools you need to get things done faster,
easier and better -- so you can work less and enjoy more," added Hilt. "We
have a committed team of experts and are building an active community to help.
Whether you want to do-it-yourself or need the right professional to get it
done, Manage My Home is there with the knowledge and tools you need to kick
back and enjoy home just a little bit more."

For more information, please visit www.managemyhome.com.

About Sears Holdings Corporation
Sears Holdings Corporation is the nation's fourth largest broadline retailer
with approximately 3,900 full-line and specialty retail stores in the United
States and Canada.  Sears Holdings is the leading home appliance retailer as
well as a leader in tools, lawn and garden, home electronics and automotive
repair and maintenance.  Key proprietary brands include Kenmore, Craftsman and
DieHard, and a broad apparel offering, including such well-known labels as
Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and
Covington brands.  It also has Martha Stewart Everyday products, which are
offered exclusively in the U.S. by Kmart.  We are the nation's largest
provider of home services, with more than 12 million service calls made
annually.  Sears Holdings Corporation operates through its subsidiaries,
including Sears, Roebuck and Co. and Kmart Corporation. For more information,
visit Sears Holdings' website at www.searsholdings.com. 



SOURCE  Sears Holdings Corporation

Dana Cohen of Euro RSCG Worldwide PR, +1-212-367-6884,
dana.cohen@eurorscg.com, for Sears Holdings Corporation, or Tom Aiello of
Sears Holdings, +1-847-286-7387, tom.aiello@searshc.com
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