Xinhua Sports & Entertainment Limited to Present at the Rodman & Renshaw Annual Global...

Xinhua Sports & Entertainment Limited to Present at the Rodman & Renshaw
Annual Global Investment Conference in New York City

BEIJING, Aug. 27 /PRNewswire-Asia-FirstCall/ -- Xinhua Sports &
Entertainment Limited (Nasdaq: XSEL), a leading sports and entertainment media
company in China, today announced that the Company will present at Rodman &
Renshaw's Annual Global Investment Conference to be held from September 9-11,
2009 at the Palace Hotel in New York City.
Ms. Fredy Bush, Chief Executive Officer, and Mr. Andrew Chang, Chief
Financial Officer, are scheduled to present at 4:05 p.m. Eastern Standard Time
(EST) on Thursday, September 10, 2009.
The Rodman & Renshaw Annual Global Investment Conference is a three-day
event with a strong Asia Track dedicated to small and medium cap,
China-based, U.S.-listed companies.
About XSEL
Xinhua Sports & Entertainment Limited (''XSEL''; Nasdaq: XSEL) is a
leading sports and entertainment media company in China. Catering to a vast
audience of young and upwardly mobile consumers, XSEL is well-positioned in
China with its unique content and access. Through its key international
partnerships, XSEL is able to offer its target audience the content they
demand -- premium sports and quality entertainment. Through its Chinese
partnerships, XSEL is able to deliver this content across a broad range of
platforms, including television, the Internet, mobile phones and other
multimedia assets in China. Along with its integrated advertising resources,
XSEL offers a total solution empowering clients at every stage of the media
process, linking advertisers with China's young and upwardly mobile
demographic.
Headquartered in Beijing, the company employs more than 1,200 people and
has offices and affiliates in major cities throughout China including Beijing,
Shanghai, Guangzhou, Shenzhen and Hong Kong. Xinhua Sports & Entertainment
Limited shares are listed on the NASDAQ Global Market
(Nasdaq: XSEL). For more information, please visit http://www.xsel.com .
Safe Harbor Statement
This announcement contains forward-looking statements. These statements
are made under the "safe harbor" provisions of the U.S. Private Securities
Litigation Reform Act of 1995. These forward-looking statements can be
identified by terminology such as "will," "expects," "anticipates," "future,"
"intends," "plans," "believes," "estimates," "confident" and similar
statements. Among other things, any quotations from management in this
announcement contain forward-looking statements. Statements that are not
historical facts, including statements about XSEL's beliefs and expectations
are forward-looking statements. Forward-looking statements involve inherent
risks and uncertainties that could cause actual results to differ materially
from those contained in any forward-looking statements. Potential risks and
uncertainties include, but are not limited to, risks outlined in XSEL's
filings with the U.S. Securities and Exchange Commission, including its annual
report on Form 20-F. All information provided in this press release is as of
the date hereof, and XSEL undertakes no duty to update such information,
except as required under applicable law.
For more information, please contact:

IR Contact
Edward Liu
XSEL
Tel: +86-10-8567-6061
Email: edward.liu@xsel.com

Howard Gostfrand
American Capital Ventures
Tel: +1-305-918-7000; toll free +1-877-918-0774
Email: info@amcapventures.com

SOURCE Xinhua Sports & Entertainment Limited

IR Contact: Edward Liu of XSEL, +86-10-8567-6061, or edward.liu@xsel.com; or
Howard Gostfrand of American Capital Ventures, +1-305-918-7000, or toll free
+1-877-918-0774, or info@amcapventures.com