Program Diverts Motorists to Pubs

MANCHESTER, UNITED KINGDOM, Aug 27 (MARKET WIRE) --
Mr. Phil Ronan has created a fantastic new web-based program that will
find the location of Britain's best pubs close to a motor route of your
choosing - and even divert you for a quick pint or a bite to eat. The
program was created for the First Ever Pub Mashup Competition sponsored
by Manchester website hosting company 34SP.com, and was the winning
entry. In addition, the program named "PubStop" can even re-route your
driving directions and include a stop at the pub with a click of the
"Recalculate route with a stopover at this pub" button. The pubs included
in the stopovers were selected by the guardian.co.uk as Britain's 200
best pubs. The winner received cash and the use of a virtual server for a
year as described here: http://www.34sp.com/vps-hosting.

Mr. Ronan's entry won out over a large field of entries including
runner's up Keane Ingram and Ollie O'Brien. Their programs were
respectively: The Sam Smith's Challenge ("A map showing all of the Sam
Smith's pubs in London, all of which we visited as part of a challenge to
ourselves") and a Map of UK Scenicness...and Pubs (New UK scenicness data
released by MySociety, with OpenStreetMap's road network and its known
pubs).

The contest entry criteria were simply to create a mashup that had
anything at all to do with pubs. As defined by Wikipedia, "mashup" is a
term in web development, denoting a web application that combines data or
functionality from two or more sources into a single integrated
application. The term mashup implies easy, fast integration, frequently
done by access to open APIs and data sources to produce results that were
not the original reason for producing the raw source data. Google and
Twitter are frequently used by developers when creating mashups as the
APIs are well developed and accessible.

The winners of the First Ever Pub Mashup Competition were selected by a
panel made up of 34SP.com employees who enjoy going to pubs. The entries
were judged on the following criteria: originality, functionality,
robustness, betterment of the greater pub community, and being fun and
engaging to use.

Stuart Melling, co-founder of 34SP.com described the difficult selection
process for the winners, "Deciding on the actual winner, wasn't an easy
decision to make, mainly due to the fact that we'd been in the pub all
day, and our vision was a bit blurry. The next day though we tried again.
It was still hard though given all the entries we received. In the end we
feel that the best pub mashups won."

To learn more please visit: http://www.34sp.com

About 34SP.com

34SP.com offers professional website hosting services for cost conscious
web developers and designers. The 34SP.com team of technical experts
offers award winning support and service coupled with a money back
guarantee to ensure client satisfaction. Website hosting services offered
include: UK domains and reseller hosting. The company is headquartered in
central Manchester, England.

Contacts:
34SP.com
Mr. Daniel Foster
0161 2001855
info@34sp.com

Copyright 2009, Market Wire, All rights reserved.

-0-