Newman`s Own, Inc. Grows and Expands Frozen Pizza Line; Premium Thin & Crispy Crust Pizza Now Available in 30% of U.S.

New Margherita Pizza Joins the Family
WESTPORT, Conn.--(Business Wire)--
As the company continues to grow in pursuit of its mission for the common good,
Newman`s Own , Inc is expanding distribution of its new line of frozen pizzas to
30% of the US (Source: IRI/Newman`s Own, Inc.), as of August 2009.The expansion
reflects strong performance since first launching Newman`s Own Thin & Crispy
frozen pizza into five test markets less than a year ago.September 2009 heralds
the arrival of Margherita, the most popular flavor in the thin and crispy pizza
category.

Newman`s Own Thin & Crispy frozen pizza now features five varieties with the
launch of Margherita.Like all Newman`s Own Thin & Crispy frozen pizzas, the new
Margherita variety combines a distinctively delicious, all-natural thin crust
with generous portions of first-rate toppings.Delivering on the prevalent
consumer call for `all-natural` and `high quality,` all Newman`s Own Thin &
Crispy frozen pizzas contain full-bodied, hand-selected, all-natural
ingredients; 0 grams of transfats; multi-grain, flaxseed crust and no artificial
ingredients.

"We`re thrilled that our consumers have responded so positively to our Thin &
Crispy crust frozen pizzas.Our new pizzas live up to the high expectations that
consumers have for Newman`s Own products.The new Margherita pizza is a real
favorite with the folks here in our `office test kitchen` -- the buzz is that
the diced tomatoes and basil really give it a distinctive, fresh-baked taste,"
according to Mike Havard, vice president, marketing at Newman`s Own, Inc.

The five varieties of Newman`s Own Thin & Crispy frozen pizzas
include:Margherita; Supreme; Four Cheese; Roasted Garlic and Chicken; Uncured
Pepperoni; all carry the promise that Newman`s Own (NO) says NO to artificial
ingredients.The entire line of pizzas contain none of the following ingredients:
modified food starch; partially hydrogenated soybean; partially hydrogenated
cottonseed oil; artificial flavor; modified corn starch; sodium
tripolyphosphate; sodium phosphate; l-glumatic acid or sodium nitrate.

Newman`s Own Thin & Crispy frozen pizza retails for a suggested price of $6.49,
comparable with premium national brands.The line is available primarily in the
Northeast and Western regions of the U.S., as well as in Minneapolis/St. Paul,
MN, at such major retailers as:Safeway; Stop and Shop; Dominick`s; Kroger Fred
Meyer; Kroger King Soopers; Shaw`s; Hannaford; Demoulas; Harris Teeter, Giant
Maryland and Dominick`s.

About Newman`s Own, Inc.

Newman`s Own , Inc. ─ founded by Paul Newman and his buddy A. E. Hotchner in
1982 ─ is a successful and growing premium food business. Newman`s Own offers
more than 100 varieties of delicious all-natural food and beverage products,
which include salad dressings, pasta sauces, salsa, popcorn, lemonade, and thin
& crispy frozen pizza.Based in Westport, CT, the charitable mission of Newman`s
Own, Inc. was expressed by Paul in the Company motto: "Shameless exploitation in
pursuit of the Common Good." Newman`s Own Foundation continues Paul Newman`s
commitment to donate all profits to charity. More than $270 million has been
given to thousands of charities since 1982.

Visit www.newmansown.com for the nearest retailer/s that carry Newman`s Own
products and for recipe suggestions using Newman`s Own, Inc. products.

Learn more about our mission at www.newmansownfoundation.org.

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KDN Communications
Kate Nolan Clemens, 860-657-0600
kclemens@snet.net

Copyright Business Wire 2009