Reportlinker Adds Natural and Organic Personal Care Products in the U.S., 4Th Edition

NEW YORK--(Business Wire)--
Reportlinker.com announces that a new market research report is available in its
catalogue.

Reportlinker Adds Natural and Organic Personal Care Products in the U.S., 4th
Edition

http://www.reportlinker.com/p0137888/Reportlinker-Adds-Natural-and-Organic-Personal-Care-Products-in-the-US-4th-Edition.html

Natural HBC brands are growing up -- their marketers are packaging and selling
natural moisturizer, shampoo, and eye shadow more slickly than ever before. And
green consumers are more receptive, too. Thus retail sales of natural HBC boomed
by 57% during 2004-2008, to $6.6 billion.

In the coming years, the marketplace will be complicated by the after-effect of
the deep recession; by the Big Blur of retail channels; by reformulations to
please mainstream America; and by international activity. But the opportunities
get hotter and hotter.

Packaged Facts` newest edition of its best-selling guide to the natural HBC
market includes: Separate chapters on skincare, haircare, and makeup, which
contain historical and future dollar patterns, together with Packaged Facts`
famous in-depth analysis. International trends are covered for the first time in
this edition. Also included are extensive product-use data from Packaged Facts'
own consumer survey. And the profiles of Clorox/Burt`s Bees, Estée Lauder/Aveda,
Hain Celestial, Kiss My Face, L'Oréal/The Body Shop, and others are detailed.

Report Methodology

Natural and Organic Personal Care Products in the U.S., 4th Edition, is based on
information gathered from primary, secondary, and syndicated sources. Primary
research involves on-site study of how natural HBC products are sold through
retail stores; Packaged Facts also consults with industry executives. Secondary
research involves the evaluation and comparison of data from mountains of
articles found in financial, marketing, and retail publications, as well as on
corresponding types of websites. Company literature, government agencies, and
other sources also provide valuable secondary data. Analysis of consumers`
purchase and use of natural personal care products is based on semi-annual
surveys by Simmons Market Research Bureau, Inc., one of the leading compilers of
demographic data in the United States. For the first time, with this edition,
some of the Simmons data we present are in response to questions custom-tailored
for Packaged Facts. Information about many new natural HBC product introductions
is provided by Product Launch Analytics, a Datamonitor service.

Chapter 1: Executive Summary

Scope of this Market

Geographic Coverage: U.S. and Overseas Markets

"Natural" Often Encompasses "Organic"

Here`s the First Organic HBC Labeling Standard!

U.S. Natural HBC Juggernaut Hits $6.6 Billion in 2008

More Americans Determined to Go Natural, Organic, Green

Recession Dampening Progress, Not Reversing It

U.S. Natural HBC a Raging Bull Charging to $11.7 Billion in 2014

Table 1-1: U.S. Retail Dollar Sales of Natural and Organic Personal Care
Products, 2004-2014 (dollars in millions)

Natural Food/HBC Channel Accounts for 76% of Sales

Natural HBC a Market Based on Extraordinary Faith

Channel Strategies: Ubiquity

Global Natural HBC Market Hits $20.8 Billion in 2008

Table 1-2: Retail Dollar Sales of Natural or Organic Personal Care Products, by
World Region, 2004-2008 (in millions)

Global Natural HBC Sales Projected at $40 Billion in 2014

Table 1-3: Projected Retail Dollar Sales of Natural or Organic Personal Care
Products, by World Region, 2008-2014 (in millions)

BRIC`s Huge Natural HBC Potential is for Real

Product Trends: Wealthy Western Countries Lead Natural Skincare Intros

Product Intros: United States Dominates Natural Haircare Intros, Too

R-O-W`s Tougher Fight vs. Haircare Brands` Commodity Status

Product Trends: New Natural Makeup SKUs at 175 Worldwide in May 2007-May 2009;
U.S. Leads in Rollouts

Half of Those Surveyed Use Natural HBC

...But Only a Third Say It`s Effective as General-Market HBC

Be Optimistic: Just 26% of Respondents Plan to Spend Less on Natural HBC

Table 1-4: Share of Packaged Facts Survey Respondents, by Agreement with Six
Statements/Attitudes Regarding Natural or Organic Personal Care Products, 2009
(adult users of natural/organic personal care products, in recent 12 months) 12

Believers in Natural HBC`s Safety Skew to Women, College Grads, Gen-Xers,
Presence of Kids

Believers in Natural HBC`s Efficacy Skew to Women, College Grads, Presence of
Kids

Chapter 2: The Overall Natural Personal Care Market

Highlights

Introduction

Scope of this Market

Geographic Coverage: U.S. and Overseas Markets

"Natural" vs. "Organic": Which Is More Trusted by Consumers?

"Natural" Often Encompasses "Organic"

Formulation and Positioning Both Determine Inclusion of Brands

Definitions of Terms Used

Carbon Footprint

Cosmeceutical

Direct

Ethnic

Fair Trade

Green

HBC

Hydrosol

Market versus Category versus Segment

Mass Retail Channel(s)

Over the Counter (OTC)

Prestige and Pop Prestige

SKU

Specialty

Supermarket, Chain Drugstore, Mass Merchandiser

Sustainable (also, Renewable)

Methodology

The Products

Three Categories: Skincare, Haircare, and Makeup

Skincare

Haircare

Makeup (Color Cosmetics)

Typical Ingredients

Six Controversial Ingredients: 1,4-Dioxane, Hydrosols, Linalool, Parabens,
Propylene Glycol, SLFs

1,4-Dioxane

Hydrosols

Linalool

Parabens

Propylene Glycol

SLFs

Mostly In Packaging, Bisphenol-A and Phthalates Are Dangerous

Regulation and Certification

Natural and Organic HBC Industry Still Hungry for Regulation

...But a Draft of Standards from NSF International Was Released in 2008

...And Here`s the First Organic HBC Labeling Standard!

Bits of Regulation and De Facto Regulation That Are in Force

FTC Still Hampered by Lack of Natural/Organic HBC Standards

Overall Market Size and Growth

Natural HBC Juggernaut Hits $6.6 Billion in 2008

Table 2-1: U.S. Retail Dollar Sales of Natural and Organic Personal Care
Products, by Category, 2004-2008 (dollars in millions)

More Americans Determined to Go Natural, Organic, Green

Recession Dampening Progress, Not Reversing It

Skincare Category in Bullish Charge to $4.6 Billion

Natural Haircare Blasts to $1.7 Billion

Makeup Category Reaches $386.0 Million

Market Composition

Natural Skincare Category Rules, Has 69% of Sales in 2008

Table 2-2: Share of U.S. Retail Dollar Sales of Natural Personal Care Products,
by Category, 2002-2008

Natural Food/HBC Channel Accounts for 76% of Sales

Table 2-3: Share of U.S. Retail Dollar Sales of Natural or Organic Personal Care
Products, by Retail Channel and Category, 2006-2008 (dollars in thousands)

One in Five Retail Dollars Yielded by Organic HBC

Factors in Future Growth

Natural HBC Expected to Weather Recession Well

Americans in Every Age Bracket Use Natural HBC

Boomers the Original Advocates of Safer HBC

Gen X Preaches Natural/Organic to Its Grandkids

Gen Y (Millennials) Hardest to Impress

Kids Under 7 Especially Targetable Now

Table 2-4: Projected U.S. Population, by Age Bracket, 2009-2014* (in thousands)

Natural HBC`s U.S. Stance Provides Exciting Jumping-Off Point

Face It: The Greenest of Us Use Non-Natural HBC, Too

The Big Blur: Natural, Mass, Prestige, Direct-Sale Product Mixes Merging

Four Maps for Natural HBC Crossovers

Lots and Lots and Lots and Lots of Potential in Mass

Related Positionings Evoke Animals, Children, Ecology

Fear of Cancer

Do Natural Brands Work as Well as Arid, Olay, Pantene, Revlon?

Efficacy in Question

A Shock: Many Consumers Question Natural HBC`s Superior Safety

Ethnic Audiences for Natural HBC: Prospects and Perspectives

Ethnics More Disposed to Green-Consciousness Than Whites

Natural HBC Poised for International Boom

Projected Overall Market Sales

Natural HBC a Raging Bull Charging to $11.7 Billion in 2014

Natural Skincare in Spectacular Climb to $8 Billion

Natural Haircare to Blow Past $2.9 Billion

Natural Makeup to Rocket to $781 Million

Table 2-5: Projected U.S. Retail Dollar Sales of Natural Personal Care Products,
by Category, 2008-2014 (dollars in millions)

Chapter 3: U.S. and Overseas Trends and Opportunities

Highlights

U.S. Natural HBC Trends and Opportunities

Natural HBC a Market Based on Extraordinary Faith

Trends in Natural HBC Positionings

Ads: Marketers Still Educating Us

Channel Strategies: Ubiquity

Price-Tiering: Is It Time for Natural Value-Brands?

Price-Tiering: High End Cannot Exist in a Vacuum

Media Choices: Beyond Blogging

"Natural/Organic" Almost a Component of U.S. Mainstream HBC

It`s Coming: A World Natural HBC Market

International Markets for Natural HBC

Global Natural HBC Market Hits $20.8 Billion in 2008

Table 3-1: Retail Dollar Sales of Natural or Organic Personal Care Products, by
World Region, 2004-2008 (in millions)

Asia, United States, Western Europe Hold Largest Dollar Shares

Table 3-2: Share of Retail Dollar Sales of Natural or Organic Personal Care
Products, by World Region, 2004-2008

Natural HBC at 9% of World HBC Products Retail Dollars

Natural HBC Sales Projected at $40 Billion in 2014

Table 3-3: Projected Retail Dollar Sales of Natural or Organic Personal Care
Products, by World Region, 2008-2014 (in millions)

Only Recession Delays Natural HBC Boom in Much of World

Pin the Tail on the Middle Classes

Exportable Positionings, Consumer Education Are Needed

The U.S. Market Valued at $6.6 Billion in 2008

BRIC`s Huge Natural HBC Potential Is for Real

Brazil Has Largest Share of BRIC HBC Sales-For Now

Russia a Magnet for HBC Marketers-But Is Losing Population

India Has 5,000 Years of Herbal Tradition-and Low HBC Spends Per Capita

China Market to Boom, Helped by Status Factor

Other Natural HBC Markets to Watch

Canada

Argentina

Australia

Germany

Indonesia

The United Kingdom

Chapter 4: The Natural Skincare Category

Highlights

The Products

Category Definition

Natural/Organic Skincare Products Beautify, Prevent, Treat

Natural Skincare Category Has Seven Segments

Face and Body (or Skincare)

Deodorant

Soap

Bath Products

Shaving Products

Suncare Products

Fragrance

Skincare Needs of Ethnic Consumers

Skincare for Teens/Tweens/Babies

Products Universally Positioned on Skin Conditions/Concerns

Market Size and Growth

Skincare Category in Bullish Charge to $4.6 Billion in 2008

Table 4-1: U.S. Retail Dollar Sales of Natural/Organic Skincare Products,
2004-2008 (dollars in millions)

Natural Food/HBC Channel Still Dominates Skincare Category

Table 4-2: Share of U.S. Retail Dollar Sales of Natural or Organic Skincare
Products, by Retail Channel, 2006-2008 (dollars in thousands)

...And Natural Skincare Still Has Tiny Slice of All Skincare Sales in Mass

Factors in Future Growth

Natural Skincare Category to Resist Effect of World Recession

Skincare the Entry Point in Use of Natural HBC

Boomers Fight Wrinkles, and Educate Gen Xers and Yers, Too

Generation X Now in Stage of Life Favoring Use of Skincare Products

Gen Y (Millennials) is Most Diverse, Hardest to Impress

Kids Under 7: Infants are Most Targeted by Natural Skincare Marketers

In 2009, 1 Million Americans Diagnosed with Skin Cancer

Natural Skincare Crosses Over to Mass and Prestige-And Back Again

International Developments

Projected Sales

Natural Skincare in Spectacular Climb to $8.0 Billion by 2014

Table 4-3: Projected U.S. Retail Dollar Sales of Natural Skincare Products,
2008-2014 (dollars in millions)

The Marketers

Over 1,000 Natural Skincare Marketers

...But Only a Shrinking Handful Are Significant in Mass!

Specialists Dominate Natural Skincare

Table of Marketers and Brands

Table 4-4: Leading Marketers of Natural Skincare Products, and Their
Representative Brands

International Product Trends

Wealthy Western Countries Lead Natural Skincare Product Intros

SKUs versus Reports

Natural Deodorant: Leading Introducers Are U.S., U.K., Canada

Table 4-5: Numbers of New Natural Deodorant SKUs, by Country, May 26, 2007-May
26, 2009

Natural Deodorant: Five Marketers in Top Three Introducer Slots

Table 4-6: Numbers of New Natural Deodorant SKUs, Worldwide by Company, May 26,
2007- May 26, 2009

Natural Deodorant Tags

Table 4-7: Claims/Tags on Labels of New Natural Deodorant Introductions, by
Numbers of Reports Worldwide, May 26, 2007-May 26, 2009

Natural Shaving Product Debuts Dominated by U.S., Canada

Table 4-8: Numbers of New Natural Shaving Product SKUs, by Country, May 26,
2007- May 26, 2009

Natural Shaving: Real Co. Leads Seven Introducers in Top Five Ranks

Table 4-9: Numbers of New Natural Shaving Product SKUs, Worldwide by Company,
May 26, 2007-May 26, 2009

Most Natural Shaving Reports Note SKUs Tagged for Men

Table 4-10: Claims/Tags on Labels of New Natural Shaving Product Introductions,
by Numbers of Reports Worldwide, May 26, 2007-May 26, 2009

New U.S. Natural Skincare SKUs Approach 1,000

Table 4-11: Numbers of New Natural Skincare SKUs, by Country, May 26, 2007-May
26, 2009

Natural Skincare Debuts: Nature`s Paradise, Lavera, L`Oréal Are Top Trio

Table 4-12: Numbers of New Natural Skincare SKUs, Worldwide by Company, May 26,
2007- May 26, 2009

Natural Skincare Debuts: "Upscale," "No Animal Tests" are Top Tags

Table 4-13: Claims/Tags on Labels of New Natural Skincare Product Introductions,
by Numbers of Reports Worldwide, May 26, 2007-May 26, 2009

Consumer Advertising Positioning

Natural Skincare Marketers` Media Allocations Have Changed

Beauty Shots versus Advertorials

Fighting the Effects of Age

Green Ideas = Green Ink, Green Pixels

Watch Out for DMDM Hydantoin

Fair Trade

Made Without x or n

A Drug Chain as Old-Time Apothecary

Sources of Ads Sampled

Consumer Promotions

Hard Times Spawn Creative Natural Skincare Promos

Help Us to Fight Breast Cancer

A Percentage of Proceeds Also Goes to

Free or Discounted Merchandise

A Photo Contest

Win a Trip to Australia

Chapter 5: The Natural Haircare Category

Highlights

The Products

Category Definition

Three Segments: Shampoo/Conditioner, Stylers/Treatments, All Other

Shampoo and Conditioner

Styling Products and Treatments

All Other

Cosmeceutical Functions

Category Size and Growth

Natural Haircare Blasts to $1.7 Billion in 2008

Table 5-1: U.S. Retail Dollar Sales of Natural/Organic Haircare Products,
2004-2008 (dollars in millions)

Natural Food/HBC Stores Command Three Quarters of Natural Haircare Dollars

Natural Haircare`s Crossover to Mass Is Fast in One Sense, Slow in Another

"All Other" Channels Pumped by Direct Sales

Special Note: New Picture of Outlet Share

Table 5-2: Share of U.S. Retail Dollar Sales of Natural or Organic Haircare
Products, Products, by Retail Channel, 2006-2008 (dollars in thousands)

Factors in Future Growth

How World`s Recession Affects Natural Haircare Sales

Boomers Taught Their Kids Well: Healthy Hair = Beautiful Hair

Gen-X Wants Safer Haircare, and Straightforward Marketing

Gen-Y and Gen-Z: Reach Them via New Media

You`ll Keep It, If You Treat It Nice

Ethnic Audiences for Natural Haircare Hold Great Potential

Foreign Prospects for Natural Haircare Marketers

Projected Sales

Natural Haircare to Blow Past $2.9 Billion by 2014

Table 5-3: Projected U.S. Retail Dollar Sales of Natural Haircare Products,
2008-2014 (dollars in millions)

The Marketers

Possibly 1,000 Natural Haircare Marketers-But Only Seven Are Notable in Mass

Companies Involved Are Mostly Specialists

Table of Marketers and Brands

Table 5-4: Leading Marketers of Natural Haircare Products, and Their
Representative Brands

International Product Trends

United States Dominates Natural Haircare Intros, Too

R-O-W`s Tougher Fight vs. Haircare Brands` Commodity Status

Special Note: SKUs versus Reports

Over 300 New U.S. Natural Shampoo SKUs in May 2007-May 2009

Table 5-5: Numbers of New Natural Shampoo SKUs, by Country, May 26, 2007-May 26,
2009

North Castle/Avalon-or Hain Celestial-Leads Shampoo Intros

Table 5-6: Numbers of New Natural Shampoo SKUs, Worldwide by Company, May 26,
2007- May 26, 2009

Shampoo Tags Led by "Organic" and "Natural"

Table 5-7: Claims/Tags on Labels of New Natural Shampoo Introductions, by
Numbers of Reports Worldwide, May 26, 2007-May 26, 2009

Natural Conditioner Debuts Led by United States` 186 SKUs

Table 5-8: Numbers of New Natural Hair Conditioner SKUs, by Country, May 26,
2007- May 26, 2009

Three Firms in Top Rank of Natural Conditioner Introducers

Table 5-9: Numbers of New Natural Hair Conditioner SKUs, Worldwide by Company,
May 26, 2007-May 26, 2009

"Organic" Edges Out "Natural" on Natural Conditioner Labels

Table 5-10: Claims/Tags on Labels of New Natural Hair Conditioner Introductions,
by Numbers of Reports Worldwide, May 26, 2007-May 26, 2009

Consumer Advertising Positioning

Trad Media Budgets Shrink; Cheaper New Media Favored

Natural Haircare Brands Mostly Supported by Image Ads

Green Themes

Fair Trade

Sold Through Mass

Consumer Promotions

Little Couponing of Natural Haircare Products

Newsletters and Blogs and Videos

Tie-Ins with Charities and Activism

Celebrity Endorsements

Chapter 6: The Natural Makeup Category

Highlights

The Products

This Chapter Covers

Four Natural Makeup Segments Are Face, Eye, Lip, Nail

Face Makeup

Eye Makeup

Lip Color

Nail Polish

Makeup is Increasingly Cosmeceutical

Category Size and Growth

Makeup Category Reaches $386 Million in 2008

Table 6-1: U.S. Retail Dollar Sales of Natural/Organic Makeup Products,
2004-2008 (dollars in millions)

Dominant Natural Food/HBC Channel Gains Dollars, Loses Share

Mass Sextuples Share of Natural Makeup Dollars, Yet Crossover`s Slow

"All Other Channels" Still Accounts for Almost One in Five Retail Dollars

Special Note Re Natural Makeup Sales by Retail Channel

Table 6-2: Share of U.S. Retail Dollar Sales of Natural or Organic Makeup
Products, by Retail Channel, 2006-2008 (dollars in thousands)

Factors in Future Growth

Recession Forces Natural Makeup Marketers to Get Real

Efficacy: Does This Product Work?

Selection: Do They Have My Shade?

Retail Shelf Space: It`ll Open Up-But by How Much?

Overseas Opportunities for Natural Makeup Firms

Projected Sales

Natural Makeup to Rocket to $781 Million in 2014

Table 6-3: Projected U.S. Retail Dollar Sales of Natural Makeup, 2008-2014
(dollars in millions)

The Marketers

At Least 300 Natural Makeup Marketers

...But a Mere Handful Significant in Mass

Most Natural Makeup Firms Are Privately Held Specialists

Table of Marketers and Brands

Table 6-4: Leading Marketers of Natural Makeup, and Their Representative Brands

International Product Trends

New Natural Makeup SKUs at 175 Worldwide in May 2007-May 2009

U.S. Intros, at 137, Led the Count

Special Note: SKUs versus Reports

British Isles Introduce the Most Natural Foundation SKUs

Table 6-5: Numbers of New Natural Foundation Makeup SKUs, by Country, May 26,
2007- May 26, 2009

Nvey Le Maquillage the Most Prolific Issuer of Natural Foundation

Table 6-6: Numbers of New Natural Foundation Makeup SKUs, Worldwide by Company,
May 26, 2007-May 26, 2009

"Organic" and "Natural" Most Common Natural Foundation Tags

Table 6-7: Claims/Tags on Labels of New Natural Foundation Makeup Introductions,
by Numbers of Reports Worldwide, May 26, 2007-May 26, 2009

United Kingdom Leads in Natural Eye Makeup Debuts

Table 6-8: Numbers of New Natural Eye Makeup SKUs, by Country, May 26, 2007-May
26, 2009

Nvey Le Maquillage the Busiest Introducer in Eye Makeup, Too

Table 6-9: Numbers of New Natural Eye Makeup SKUs, Worldwide by Company, May 26,
2007-May 26, 2009

"Natural" and "Organic" in Tie for Most Frequent Tags

Table 6-10: Claims/Tags on Labels of New Natural Eye Makeup Introductions, by
Numbers of Reports Worldwide, May 26, 2007-May 26, 2009

United States the Scene of Most Natural Lipstick Rollouts

Table 6-11: Numbers of New Natural Lip Makeup SKUs, by Country, May 26, 2007-May
26, 2009

Nvey Le Maquillage Leads Natural Lipstick Launches

Table 6-12: Numbers of New Natural Lip Makeup SKUs, Worldwide by Company, May
26, 2007- May 26, 2009

New Natural Lipstick Tags Led by, Yes, "Organic" and "Natural"

Table 6-13: Claims/Tags on Labels of New Natural Lipstick Introductions, by
Numbers of Reports Worldwide, May 26, 2007-May 26, 2009

Consumer Ad Positioning and Promotions

Many Natural Makeup Marketers Favoring Interactive Media

Mother Nature Blessed This Product

How-To Videos

Promo: Get a Makeover

Discounts, Free Shipping, Merchandise Offers

Chapter 7: The Competitive Situation

Highlights

Overview

Emphasis on Ubiquity-Any Retail Door, Any Time

Update on the "Big Blur:" Merging Retail Channels Allow New Positionings

Eight Competitive Profiles Follow

Market Share

Special Note About Share Data

Estée Lauder, Clorox, Hain Are Top Triumvirate in Natural HBC

Five Out of Six Natural HBC Leaders Are Billion-Dollar Corporations

Table 7-1: Share of U.S. Retail Dollar Sales of Natural Personal Care Products
Through All Outlets, by Top 25 Marketer-Ranks, 2006-2008 (dollars in millions)

Competitive Profile: Bare Escentuals, Inc

Net Sales in Rapid Climb to $556.2 Million in 2008

Bare Escentuals Increases International Sales

Two Pivotal Stats

In 2009, a Difficult First Quarter

Bare Escentuals` Foreign Sales Propelled by TV Alliances

Natural Makeup for a Natural Look

Bare Escentuals Really an Umbrella Brand

Vertically Integrated to Brick-and-Mortar Retail Level

Competitive Profile: The Clorox Company/Burt`s Bees, Inc

Clorox Reports Net Sales of $5.3 Billion in Fiscal 2008

A Rosy Outlook for Fiscal 2009

Clorox Passionate About Burt`s Bees

Clorox Keeps Some of Burt`s Bees` Down-Home Image, But Cuts Out Makeup

Clorox`s Other Leading U.S. Brands

Competitive Profile: The Estée Lauder Cos., Inc./Aveda Corp.

Net Sales Jump Past $7.9 Billion in Fiscal 2008

Performance of Estée`s Five Product Categories

Decreased Expectations for Fiscal 2009

It`s Official: Estée Transacts Majority of Sales Outside United States

Estée`s Strategy for 2010-2013 Keys on More Foreign Activity

Four Natural Brands Out of 29

An Elegant, Practical Marketer Sells in Every Channel Except Health Food Stores

Table 7-2: Share of the Estée Lauder Companies' Net Sales, by Retail Channel,
for Fiscal Year Ended June 30, 2008

Competitive Profile: The Hain Celestial Group, Inc

Net Sales Leap Past $1 Billion Mark in Fiscal 2008

Hain Celestial`s European Sales on the Increase

Mixed Outlook for FY2009

Crumpets in England, Soy Milk in Germany, Equity in Malaysia

Fifty Years of Selling Through Both Mass and Natural Channels

Many Hain Brands Are Household Words

Competitive Profile: L`Oréal S.A./The Body Shop International PLC

Net Sales of €17.5 Billion in 2008

Share of Sales by World Currency: Euros and Dollars Lead

Major Shareholders Include Nestlé

A Difficult First Quarter of 2009

Semi-Naturals: L`Oréal Added The Body Shop in 2006, Kiehl`s in 2000

All the Resources to Shake Up the Natural HBC Market

L`Oréal`s Stable of Other Beauty Brands

Three Marketers to Watch

Three Diverse Marketers, Three Success Stories

Marketer to Watch: Earth Mama Angel Baby LLC

Sales Estimated at $15 - $20 Million

Positioned on Sincere Love for Mamas Everywhere

Interview with Don Olson, President

Marketer to Watch: Juice Beauty, Inc.

Sales Estimated at $20 - $25 Million

Right Formulas, Packs, Multi-Channel Distribution, at Right Time

Marketer to Watch: Kiss My Face Corporation

Sales Estimated in $50 - $100 Million Range

Strategy a Kind of Creative Pragmatism

Lewis Goldstein on the Economy, Managing Natural Brands, and World Conquest

Chapter 8: Distribution and Retail

Highlights

Distribution

Most Natural HBC Unit Volume Moves Through Distributors

UNFI the Largest Natural Products Distributor

At the Retail Level

Perhaps 40,000 Doors in Natural Food/HBC Channel

In Natural Channel, HBC Yields Strong, 40%-50%-and-Higher Margins

Whole Foods Opens Luxe Store in Chicago

Don`t Forget Food Co-Ops

Natural HBC Product Subscriptions

E-Sampling

Retailer Focus: The Spa as Sell-Through Channel

Spas a $66 Billion Industry, Worldwide

U.S. Leads Spa Revenues, but Eyes Are on China

Spas Stock Natural Brands Largely Unfamiliar to Consumers

From Aveda to Dove: Vertical Integration

Retailer Profile: Moet Henessy-Louis Vuitton (LVMH)/Sephora

Revenue Climbed to €17.2 Billion in 2008

LVMH`s "Resilience" in 2009

Sephora Strong Worldwide, Despite Gloomy Prospects for Luxe Goods

Sephora Steps Up Natural HBC Involvement

Other LVMH Brands

Chapter 9: The Natural Personal Care Consumer

Highlights

The Packaged Facts Online Consumer Survey

Over 2,600 Consumers Interviewed

How to Read the Index

The Overall Gauge

Table 9-1: Composition of Respondent-Base for Packaged Facts' Online Consumer
Survey, by Demographic Factor, 2009 (adults, in recent 12 months)

Use of Natural Personal Care Products: Psychographics and Attitudes

Half of Those Surveyed Use Natural HBC

...But Only a Third Say It`s Effective as General-Market HBC

Be Optimistic: Just 26% of Respondents Plan to Spend Less on Natural HBC

Table 9-2: Share of Packaged Facts Survey Respondents, by Agreement with Six
Statements/Attitudes Regarding Natural or Organic Personal Care Products, 2009
(adult users of natural/organic personal care products, in recent 12 months) 272

Believers in Natural HBC`s Safety Skew to Women, College Grads, Gen-Xers,
Presence of Kids

Believers in Natural HBC`s Efficacy Skew to Women, College Grads, Presence of
Kids

Table 9-3: Demographic Factors Favoring Strong Agreement That Natural or Organic
Personal Care Products Are Safer Than, or as Effective, as Conventional
Versions, 2009 (adults, in recent 12 months)

No Surprise-Those Paying Extra for Natural HBC Skew Affluent

No Surprise, the Sequel: Those Spending Less on Natural HBC Skew Young, Less
Affluent

Table 9-4: Demographic Factors Favoring Agreement with Two Statements: "I'm
Usually Willing to Pay More for Natural or Organic Personal Care Products," and
"I Anticipate Spending Less on Natural/Organic HBC in the Next 12 Months**,"
2009 (adults, in recent 12 months)

Use of Natural Personal Care Products, by Type

Body Wash, Deodorant, Moisturizer, Shampoo Lead Natural HBC Use

Table 9-5: Share of Survey Respondents Using Natural or Organic Personal Care
Products, by Product Type, 2009 (adults, in recent 12 months)

Overall, Natural HBC Use Skews Both Affluent and Non-Affluent

Table 9-6: Demographic Factors in Use of Any Natural or Organic Personal Care
Products, 2009 (adults, in recent 12 months)

Even Impoverished Consumers Read Labels, Are Green-Minded

Body Wash: Twentysomethings, Presence of Kids, Region Influence Use

Table 9-7: Demographic Factors in Use of Natural/Organic Body Wash, 2009
(adults, in recent 12 months)

Natural Deodorant Use Marked-Possibly-by Singles Lifestyle

Eye Cream: Women Are Featured, of Course

Table 9-8: Demographic Factors in Use of Natural or Organic Deodorant and Eye
Cream, 2009 (adults, in recent 12 months)

Facial Masques: Here, Too, Women Are the Only Standouts

Facial Anti-Aging Products: An Affluent Consumer Is Likely

Table 9-9: Demographic Factors in Use of Natural/Organic Facial Masques and
Anti-Aging Products, 2009 (adults, in recent 12 months)

Moisturizer User-Data Point to Affluence

Shave Cream: Men-Who Else?-Stand Out

Table 9-10: Demographic Factors in Use of Natural or Organic Moisturizer and
Shave Cream, 2009 (adults, in recent 12 months)

Shampoo and Conditioner: Twentysomethings, Renters

Table 9-11: Demographic Factors in Use of Natural/Organic Shampoo and
Conditioner, 2009 (adults, in recent 12 months)

Natural Makeup Still Not Widely Used, So Few Starring Factors

Table 9-12a: Demographic Factors in Use of Natural/Organic Eye Makeup and Lip
Makeup, 2009 (adults, in recent 12 months)

Table 9-12b: Demographic Factors in Use of Natural/Organic Face Makeup
(Foundation, Face Powder, Concealer, Blusher, etc.), 2009 (adults, in recent 12
months)

Use of Natural Personal Care Brands

Burt`s Bees the Most Popular Brand-By Far

Table 9-13: Share of Survey Respondents Using Natural or Organic Personal Care
Products, by Brand, 2009 (adults, in recent 12 months)

Aveda Use Skews Upscale

The Body Shop: Also Upscale, With Kids

Table 9-14: Demographic Factors in Use of Natural/Organic Personal Care
Products, by Brand, 2009 (adults, in recent 12 months)

Burt`s Bees Users Skew Affluent, despite Brand`s Former Rustic Image

Table 9-15 Demographic Factors in Use of Natural/Organic Personal Care Products,
by Brand, 2009 (adults, in recent 12 months)

Kiss My Face and Nature`s Gate: No Coherent Profiles Yet

Tom`s of Maine Holds Appeal for Baby Boomers

Table 9-16: Demographic Factors in Use of Natural/Organic Personal Care
Products, by Brand, 2009 (adults, in recent 12 months)

Use of All Other Brands

Table 9-17: Demographic Factors in Use of Natural/Organic Personal Care
Products, by Brand, 2009 (adults, in recent 12 months)

Consumer Focus: The Ethnic User of Natural Personal Care Products

Our Survey Data Paint Ethnics Green

Table 9-18: Demographic Factors in Use of Any Natural or Organic Personal Care
Products, by Race or Hispanic Origin, 2009 (adults, in recent 12 months)

BIGresearch Data Show That Ethnics More Likely "Go Organic"

Table 9-19: Shares of Consumers Who Buy Organic Health and Beauty Care Products,
by Race, Hispanic Origin, and by Age Over or Under 35, 2008 (adults, as of May
2008)

Main U.S. Ethnic Groups to Reach 116.5 Million by 2014

Hispanic Population Trends

African-American and Asian Population Trends

Other Groups: Population Trends

Table 9-20 Projection of U.S. Population, by Race and Gender, 2008-2020 (in
thousands)

Appendix: Addresses of Selected Marketers

To order this report:

Reportlinker Adds Natural and Organic Personal Care Products in the U.S., 4th
Edition

http://www.reportlinker.com/p0137888/Reportlinker-Adds-Natural-and-Organic-Personal-Care-Products-in-the-US-4th-Edition.html

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