Popular Videos can be Accessed Instantly With "Turkcell Video Watch"

ISTANBUL, August 27 /PRNewswire-FirstCall/ --
- Turkcell Subscribers Will Have Instant Access to Videos on Popular
Internet Sites Without Having to Download Them on Their Handsets Through
Turkcell's "Turkcell Video Watch" Service
- Turkcell is the First Mobile Operator to Offer This Service in Europe
Turkcell (NYSE:TKC, ISE:TCELL), Turkey's leading communication and
technology company has launched a new service developed with its business
partner Novarra allowing its customers to access Internet video streaming
through "Turkcell Video Watch". Turkcell is the first mobile operator to
offer this service in Europe.
Turkcell Video Watch can be used by all consumer and business customers
of Turkcell, and is easily accessed via "wap.turkcell-im.com.tr" mobile
portal.
The Turkcell Video Watch service will initially give access to videos on
http://www.izlesene.com, http://www.dailymotion.com and http://www.timsah.com
and the number of websites is expected to increase gradually. While using the
service, videos do not need to be downloaded to handsets and customers will
not incur additional costs as videos will be billed according to the
customers' mobile internet tariff. Those with a mobile internet package, on
the other hand, will be able to watch videos within the limits of their
package.
"Turkcell Video Watch is another example of Turkcell's innovative
services," comments Burak Ertas, Division Head, Consumer Value Added
Services. "3G allows broadband internet access from mobile handsets and
Turkcell is striving to develop faster, more creative applications. Through
our strategic, new 3G data services, we are working to strenghten our
leadership in the mobile Internet market."
Ian McWilliams, European Managing Director for Novarra added, "Mobility
internet is expanding rapidly. Customers want to access rich content quickly
and easily. We are happy to be working with Turkcell, one of the first
operators to come to mind as far as leadership and innovation is concerned."
Turkcell Video Watch service is supported by Nokia N70, N73, N95, N95
(8GB), E65, 3120c, 6233, 6500s and Samsung L700. The number of handsets to
support the service is scheduled to increase gradually.
http://www.turkcell.com.tr
About Turkcell
Turkcell is the leading GSM operator in Turkey with 36.3 million postpaid
and prepaid customers as of June 30, 2009 operating in a three player market
with a market share of approximately 57% as of June 30, 2009 (Source:
operators' announcements). Turkcell, is the technology leader providing EDGE
technology across the country. Turkcell also provides high quality data and
voice services to 60% of the population (as at 30 July 2009) through the
implementation of its 3G technology. Turkcell provides roaming with 624
operators in 206 countries as of August 5, 2009. Serving a large subscriber
base in Turkey with its high-quality wireless telephone network, Turkcell
reported $1.4 billion net revenue for the quarter ended June 30, 2009 as per
IFRS financial statements. Turkcell has interests in international GSM
operations in Azerbaijan, Belarus, Georgia, Kazakhstan, Moldova, Northern
Cyprus and Ukraine. Turkcell has been listed on the NYSE ("New York Stock
Exchange") and the ISE ("Istanbul Stock Exchange") since July 2000 and is the
only NYSE listed company in Turkey. 51.00% of Turkcell's share capital is
held by Turkcell Holding, 0.05% by Cukurova Group, 13.07% by Sonera Holding,
2.32% by M.V. Group and 0.08% by others while the remaining 33.48% is free
float.
For further information please contact Turkcell

Corporate Affairs:
Koray Ozturkler, Chief Corporate Affairs Officer
Tel: +90-212-313-1500
Email: koray.ozturkler@turkcell.com.tr

Investors & International Media:
Nihat Narin, Investor and International Media Relations
Tel: +90-212-313-1244
Email: nihat.narin@turkcell.com.tr
investor.relations@turkcell.com.tr

SOURCE Turkcell

For further information please contact Turkcell: Corporate Affairs: Koray
Ozturkler, Chief Corporate Affairs Officer, Tel: +90-212-313-1500, Email:
koray.ozturkler@turkcell.com.tr; Investors & International Media: Nihat Narin,
Investor and International Media Relations, Tel: + 90-212-313-1244, Email:
nihat.narin@turkcell.com.tr, investor.relations@turkcell.com.tr